Booking.com's Mobile Bookings Grow 160% in 2013
AMSTERDAM, Feb. 21, 2014
- From $3 billion in 2012 to $8 billion in 2013
AMSTERDAM, Feb. 21, 2014 /PRNewswire/ -- Booking.com , the world's number one
accommodation site, continues to see strong growth in mobile bookings. The
total transaction value of mobile accommodation bookings more than doubled
from over $3 billion in 2012 to over $8 billion in 2013. Looking back at the
2011 figure where Booking.com saw $1 billion in mobile bookings, it is clear
that mobile accommodation booking continues to grow rapidly year on year.
"Booking.com has more than 425,000 accommodations across 25 different
accommodation types, bookable via all devices, which is more than any other
accommodation site. The seamless booking experience across Booking.com's
mobile and desktop devices combined with the quality of our highly rated apps,
has driven customers increased usage of their mobile devices," says
Booking.com CMO, Paul Hennessy. "We're seeing a shift in consumer behaviour
from simply booking last minute accommodations on mobile devices to planning,
researching, booking and utilizing post booking functionality on our mobile
platforms. That's why we recognize the importance of delivering a world class,
end to end experience that works well for both immediate and longer term
The online mobile hotel and accommodation bookings referred to above were made
through the Booking.com family of hotel booking apps including native apps for
iOS and Android , and through Booking.com's mobile websites. More information
about Booking.com's apps can be found here .
Booking.com is the world leader in booking hotel and other accommodations
online. It guarantees the best prices for any type of property – from small
independents to five-star luxury. Guests can access the Booking.com website
anytime, anywhere from their desktops, mobile phones and tablet devices, and
they don't pay booking fees – ever. The Booking.com website is available in 41
languages, offers more than 425,000 hotels and accommodations in 195
countries, features over 25 million reviews written by guests after their
stay, and attracts online visitors from both leisure and business markets
around the globe. With over 17 years of experience and a team of over 6,500
dedicated employees in 115+ offices worldwide, Booking.com operates its own
in-house customer service team, which is available 24/7 to assist guests in
their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is
part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter , Google+ and
Pinterest , like us on Facebook , or learn more at http://www.booking.com .
Contact: Booking.com, Paul Hennessy, Tel. +31 20 715 8476,
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