South Carolina's Big Chain Retailers Put Mexican Day of Dead Craft Beer on Shelves

  South Carolina's Big Chain Retailers Put Mexican Day of Dead Craft Beer on

Retail Giants Include Total Wine, Greens Discount Beverage and Frugal

PR Newswire

LOS ANGELES, Feb. 21, 2014

LOS ANGELES, Feb. 21, 2014 /PRNewswire/ --Drinks Americas (OTC: DKAM; "Drinks
Americas" or the "Company"), the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 32 states, today
announced that three big chain retailers in South Carolina are now carrying
the Company's exclusive premium authentic Mexican Day of the Dead Craft Beer:
Retail-giant Total Wine, Greens Discount Beverage and Frugal MacDoogal.

Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic
Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just
seven months ago DKAM decided to focus resources on the growing category of
specialty craft beer and within that short period of time they are now
available in over 20 U.S. chain retailers such as CostPlus World Market,
Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in
popular restaurant chains making Day of the Dead Craft Beer available in over
32 states. This positive and fast response is a trueindicator they are the
right brand at the right time and momentum is gaining for Drinks Americas

Total Wine was founded by two brothers in 1991, and offers around 2,500
different types of beer ranging from America's most well-known beers to
hard-to-find microbrews and imports. Nationwide, the Company is operating 100
retail stores across 15 states and expanding rapidly.

Greens Discount Beverage history dates back to 1937 with the opening of
'Green's Package Store' in midtown Atlanta and has since expanded to four
locations in South Carolina. Greens remain a small, family owned and operated
business with employees that have been associates for 40 years and are treated
like extended family.

Frugal McDoogal is known to be Carolina's first and largest wine and beverage
warehouse celebrating 20 years in the business. They are dedicated to
providing the best prices on liquor and liqueurs and the best selection and
prices on wine.

"Known as the state's largest wine and spirits retailers, these are all ideal
and major POS for any winery, brewery or brand. We are extremely pleased and
honored to have our authentic premium Mexican Day of the Dead Craft Beer line
included among each of their expansive arrays of beers offered throughout
their locations in South Carolina and are eager to see how sales do in the
time ahead," stated Joseph Belli, VP of Sales for Day of the Dead Craft Beer.

Timothy Owens, CEO of Drinks Americas, commented, "These large chain retailers
offer their diverse customer base a vast and astounding selection of quality
products, and we're thrilled be included among their offering. We couldn't be
more thrilled to work with independent retailers of this caliber. Having our
craft beer brands in these highly trafficked large South Carolina retail
locations afford us with a valuable opportunity to grow sales and increase
brand awareness in this market."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 32 states. The
Company is on target to be the leading broker for Mexican beers in each state
in which it operates. Drinks Americas' leading premium authentic Mexican beer
brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio
Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's
third largest brewery, single family ownedsince 2006, Cerveceria Mexicana,
utilizing state of the art processes, fermentation and aging systems. Drinks
Americas' brands continue to forge strong connections with consumers through
some of the largest retailers and restaurants in the country. The Company is
headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582


SOURCE Drinks Americas
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