Immersion to Demonstrate Tactile Video and Wearables Experiences at Mobile World Congress 2014

  Immersion to Demonstrate Tactile Video and Wearables Experiences at Mobile
  World Congress 2014

  Near-term and futuristic use of haptics will be experienced across a wide
                            range of applications

Mobile World Congress 2014

Business Wire

SAN JOSE, Calif. -- February 21, 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, will be unveiling new demonstrations at Mobile
World Congress designed to show how tactile technology will enhance user
experience in next-generation mobile and wearable devices. The demos highlight
applications of haptics in user-created video, tactile ads and entertainment,
wearables, mobile user interfaces and gaming. The company will showcase its
technology at GSMA Mobile World Congress 2014, February 24 – 27 in Barcelona.
Immersion will be located at App Planet Hall, Stand 8.1G41.

“Mobile World Congress is a great opportunity for us to pull back the curtain
and share new technologies we’re investing in to offer haptics more broadly to
the mobile ecosystem, including OEMs, advertisers, developers, content owners
and publishers,” explains Dennis Sheehan, senior vice president of sales and
marketing at Immersion. “Our experiential demonstrations use technologies that
will reach consumers over the next 1-3 years; we’re offering visitors an
opportunity to experience how haptics will transform mobile video, ads,
entertainment and communications into immersive, multi-sensory experiences.”

Tactile Effects in User-Created Video

Tactile effects offer consumers a new way to customize and enhance mobile
videos. With tactile effects, users can engage the sense of touch to
exaggerate, emphasize and intensify physical feats, incorporate personal
commentary and express emotions in personal videos. Imagine a user adding a
haptic heartbeat to a video of a new puppy, or the realistic sensation of
rolling up a ramp to a skateboard video. With new Immersion technology,
tactile effects can be added into user captured video and shared with others,
who can then feel the experience on their own device.

In addition to on-device editing demonstrations, Mobile World Congress
visitors will be able to preview Immersion’s research and development efforts
in sensor-based tactile technology. With sensor-based haptics, data captured
from gyros and accelerometers affixed to athletes are translated into haptic
tracks, which are then embedded into mobile video. The unprecedented sense of
realism offered by haptics captured by sensor data allows viewers to feel the
pavement underneath a skateboarder, the rev of the engine in motocross or the
impact of a crash from a BMX rider.

Tactile Ads and Entertainment

User research has shown that incorporating tactile effects into mobile ads and
entertainment results in increased key performance indicators, including brand
perception, intent to purchase and user engagement. Additionally, tactile ads
and entertainment have been shown to increase long-term recall of content,
while providing an opportunity for advertisers and content owners to direct
attention and alter media experience. At Mobile World Congress, Immersion will
be demonstrate the latest examples of tactile ads and entertainment, and will
preview tools the company is developing for advertisers, publishers and
agencies to incorporate tactile effects into mobile content.


Tactile feedback provides personal, private and discreet communication between
a wearable device and its user. By using Immersion technology, OEMs can create
a unique language of communication, based on distinct tactile effects, to
provide rich meaningful information to users. Demonstrations will let visitors
feel a wide range of use cases for tactile communications in wearables
including rich alerts and notifications, smart home controls, health and
fitness applications, and gaming.

Mobile UX and Gaming

Immersion’s tactile technology provides OEMs and game developers the
opportunity to create a user experience that is branded and distinct, as well
as more intuitive. Seemingly simple tactile enhancements go a long way to
reduce user frustration and create a rich, delightful mobile user experience.
From chat and messaging applications to camera and video capture, text entry,
utilities, and connectivity, Immersion will be demonstrating novel ways that
tactile effects can enhance mobile UX. Also on display will be third-party
applications using Immersion’s Haptic SDK for Android game developers. The
Haptic SDK offers tools and effect libraries that make it easy to incorporate
tactile effects into Android games. To date, it has been used to enhance
thousands of Android games which, on aggregate, have been downloaded over 80
million times.

About Immersion (

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic
technology; the company's touch feedback solutions deliver a more compelling
sense of the digital world. Using Immersion's high-fidelity haptic systems,
partners can transform user experiences with unique and customizable touch
feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,400 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life. Hear
what we have to say at

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding the benefits of Immersion’s demonstrations, that the
demonstrations will perform as intended, Immersion’s anticipation that the
technologies embodied in the demonstrations will reach consumers in the
future, and that Immersion will make available tools currently under
development or continue their development.

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts by Immersion and its licensees; unanticipated difficulties and
challenges encountered in implementation efforts by Immersion’s licensees;
adverse outcomes in any future intellectual property-related litigation and
the costs related thereto; the effects of the current macroeconomic climate;
delay in or failure to achieve commercial demand for Immersion's products or
third party products incorporating Immersion's technologies; and a delay in or
failure to achieve the acceptance of touch feedback as a critical user
experience. Many of these risks and uncertainties are beyond the control of

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q, which is on file
with the U.S. Securities and Exchange Commission. The forward-looking
statements in this press release reflect Immersion's beliefs and predictions
as of the date of this release. Immersion disclaims any obligation to update
these forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - T)


Immersion Media:
Reagan Crossley, 650-762-2955
Immersion Investors:
The Blueshirt Group
Jennifer Jarman, 415-217-5866
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