Blue Cross and Blue Shield of Georgia Commits More Than $2.3 Million to Health-Improvement in 2013

  Blue Cross and Blue Shield of Georgia Commits More Than $2.3 Million to
  Health-Improvement in 2013

Business Wire

ATLANTA -- February 21, 2014

Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield
Healthcare Plan of Georgia, Inc. (collectively “BCBSGa”) continued its work to
improve health and strengthen local communities in 2013, as the company, its
foundation and associates directed more than $2.3 million and hundreds of
volunteer hours to health-improving causes, organizations and programs in
Georgia.

“Blue Cross and Blue Shield of Georgia is committed to improving the health
care in our state with trusted and caring solutions, and that extends directly
to our work in communities throughout Georgia,” said Morgan Kendrick,
President of Blue Cross and Blue Shield of Georgia. “We’re proud to support
the organizations and programs that are working to help our friends and
neighbors live the healthiest life possible.”

Through its State Health Index – a compilation of public health measures – and
Healthy Generations grant program, BCBSGa and its foundation work to identify
the health issues most in need of attention and then direct charitable support
and volunteer efforts toward improving those areas.

Major areas of focus for BCBSGa in 2013 included promoting active lifestyles
and working to reduce the devastating impact of chronic illnesses, such as
diabetes, heart disease and lung disease on Georgia’s children, adults and
seniors.

“Our commitment to serving our members and advancing health in Georgia will
continue,” said Kendrick. “It is a true honor to work with so many great
people and organizations and we look forward to doing so again in the year
ahead.”

A summary of the company’s 2013 efforts follows.

2013 SUMMARY:
BLUE CROSS AND BLUE SHIELD OF GEORGIA COMMUNITY COMMITMENT
                           
                             Georgia communities benefit from grants made by
                             Blue Cross and Blue Shield of Georgia’s parent
                             company foundation to national and regional
                             organizations.

National Grant Programs     

                               *American Cancer Society
                               *American Heart Association
                               *Boys & Girls Clubs of America
                               *March of Dimes
                               *OASIS Institute
Local Grants                  *HealthMPowers
                               *Grady Foundation
                               *American Cancer Society – Making Strides
                                 against Breast Cancer & Relay for Life
                               *Boys and Girls Clubs of Metro Atlanta – Youth
Community Events &               of the Year
Sponsorships                  *American Heart Association – Heart Ball
                               *American Diabetes Association – Tour de Cure
                               *March of Dimes – Nurse of the Year Awards
                               *Scott Rigsby Foundation – Wounded Warrior
                                 Bike Event
                             A company-wide Community Service Day was held on
                             April 27, 2013, benefitting 13 locations across
                             the state, including:

                             

                               *Atlanta Community Food Bank
Community Service Day         *Jerusalem House
                               *Open Hand
                               *Goodwill Industries of Middle Georgia
                               *Columbus Dream Center
                               *Feeding the Valley
                               *Cedar Hill Enrichment – Gainesville
                               *Ronald McDonald House – Macon
                               *Old Savannah City Mission
                             Blue Cross and Blue Shield of Georgia associates’
                             contributions made through the Associate Giving
Associate Giving Campaign   Campaign are backed by a 50 percent match from
                             the Blue Cross and Blue Shield Foundation,
                             bringing the total paid out in 2013 to more than
                             $460,000.
                           

About Blue Cross and Blue Shield of Georgia

Blue Cross and Blue Shield of Georgia (BCBSGa) is dedicated to providing
greater value to its customers while helping to improve the health of its
members and communities. As the state’s largest and longest-standing insurer,
BCBSGa serves almost 3 million members, offering a variety of healthcare
plans, including medical, dental, life and specialty programs. Blue Cross and
Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of
Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield
Association®. The Blue Cross and Blue Shield names and symbols are registered
marks of the Blue Cross and Blue Shield Association. Additional information
about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com.

About the Blue Cross and Blue Shield of Georgia Foundation

Through charitable grant making, the Blue Cross and Blue Shield of Georgia
Foundation LLC, an independent licensee of the Blue Cross and Blue Shield
Association, promotes Blue Cross and Blue Shield of Georgia’s inherent
commitment to enhance the health and well-being of individuals and families in
communities that the company serves. The Foundation focuses its funding on
strategic initiatives that address and provide innovative solutions to health
care challenges, as well as promoting the Healthy Generations Program, a
multi-generational initiative that targets specific disease states and medical
conditions. These include: prenatal care in the first trimester, low birth
weight babies, cardiac morbidity rates, long term activities that decrease
obesity and increase physical activity, diabetes prevalence in adult
populations, adult pneumococcal and influenza vaccinations and smoking
cessation. The Foundation also coordinates the company’s annual associate
giving campaign and its parent foundation provides a 50 percent match of
associates’ campaign pledges. The Blue Cross and Blue Shield names and symbols
are registered marks of the Blue Cross and Blue Shield Association. To learn
more about the Foundation please visit www.wellpointfoundation.org.

Contact:

Blue Cross and Blue Shield of Georgia
Bert Kelly
404-842-8516
Bert.kelly@bcbsga.com
 
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