McDonald's Brazil Kicks off 2014 FIFA World Cup™ Fever with New Customer
BUENOS AIRES, Argentina, Feb. 20, 2014
BUENOS AIRES, Argentina, Feb. 20, 2014 /PRNewswire/ --Arcos Dorados Holdings
Inc. (NYSE: ARCO) ("Arcos Dorados"), Latin America's largest restaurant chain
and the world's largest McDonald's franchisee, is building World Cup
excitement and launching the first of many in-store promotions aimed at soccer
fans of all ages: "Champion" glasses commemorating the five World Cups won by
host country Brazil.
As a leading sponsor and official restaurant of the 2014 FIFA World Cup
Brazil™, McDonald's restaurants throughout Brazil will be joining fans in
showing their pride and devotion to the national sport well before the first
whistle blows in Brazil. The tournament takes place from June 12 until July
Customers who purchase an Extra Value Meal (sandwich, side and drink) with a
McFlurry will receive one "Champion Glass" commemorating a past Brazilian
World Cup victory. Six glasses have been created – five inspired by past World
Cup championships won by Brazil and one specially designed for the 2014 World
Cup Brazil™. Customers will have a choice of: Gray – 1958 World Cup; Red –
1962 World Cup; Lilac – 1970 World Cup; Light Green – 1994 World Cup; Blue –
2002 World Cup; and Dark Green for the 2014 World Cup Brazil™.The promotion
lasts until March 5.
"In the months leading up to the big event, McDonald's will be showcasing its
pride in the game and its long-standing partnership with the FIFA World Cup
through innovative customer promotions and engagement opportunities," said
Jose Valledor, Arcos Dorados Brazil President. "Along with the fans, we are
looking forward to welcoming the world to Brazil with great hospitality and
During the World Cup, McDonald's will also be giving more than 1,400 children
ages 6 – 10 years the chance to enter the stadium on match days with their
soccer hero. Since it began more than 12 years ago, the Player Escort program
has given nearly 4,000 children from around the world the once-in-a-lifetime
opportunity to walk onto the field, holding hands with their favorite soccer
players and teams. Online registrations for this year's Player Escort program
are open and available to children in 60 countries.
About Arcos Dorados
Arcos Dorados is the world's largest McDonald's franchisee in terms of
systemwide sales and number of restaurants, operating the largest quick
service restaurant ("QSR") chain in Latin America and the Caribbean. It has
the exclusive right to own, operate and grant franchises of McDonald's
restaurants in 20 Latin American and Caribbean countries and territories,
including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curacao,
Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto
Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The
Company operates or franchises more than 1,880 McDonald's-branded restaurants
with over 90,000 employees serving approximately 4.3 million customers a day.
Recognized as one of the best companies to work for in Latin America, Arcos
Dorados is traded on the New York Stock Exchange (NYSE: ARCO). To learn more
about the Company please visit our website: www.arcosdorados.com.
For more information, contact:
SOURCE Arcos Dorados Holdings Inc.
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