American Rag Gives Fans “ALL ACCESS” to Their Favorite Artists in 2014

  American Rag Gives Fans “ALL ACCESS” to Their Favorite Artists in 2014

Kicking off this month with We The Kings, “ALL ACCESS” offers videos, contests
       and private meet-and-greets with some of today’s hottest artists

New campaign also provides direct access to exclusive music, including We The
                   Kings’ “Can’t Shake This” available now

Business Wire

NEW YORK -- February 20, 2014

This February, American Rag, available exclusively at Macy’s (NYSE:M), is
bringing fans closer than ever to their favorite artists with the American Rag
“ALL ACCESS” campaign -- a new program that offers Millennial customers direct
access to exclusive music, videos, contests and private meet-and-greets with
some of today’s hottest musicians. Pop-rock group We The Kings will kick off
the first leg of the campaign this spring.

American Rag kicks off "ALL ACCESS" campaign with We The Kings (Photo:
Business Wire)

American Rag kicks off "ALL ACCESS" campaign with We The Kings (Photo:
Business Wire)

"We are excited to partner with American Rag,” said Travis Clark, singer and
guitarist of We The Kings. “The clothing is really cool and edgy, and they are
committed to super serving our fans with the ALL ACCESS campaign. I look
forward to teaming up with them for many years to come."

American Rag is partnering with today’s rising music stars to create unique
experiences for consumers through their ALL ACCESS campaign. As the debut
artists, We The Kings will participate in a series of music, fashion and
lifestyle activations, including in-store appearances at select Macy's stores
across the country.

American Rag ALL ACCESS activations include:

Exclusive Tracks

Beginning this month, We The Kings will debut new songs available for download
exclusively on and, including the
currently available track “Can’t Shake This,” “Never Your Fault” (Feb. 25) and
“Good Lovin’” (March 4). For more information about We The Kings, fans can

In-Store Appearances

Customers will have the opportunity to listen to We The Kings at select Macy’s
locations, plus take part in a meet-and-greet* with any $25 American Rag
Juniors or Young Men’s purchase (*while time permits). We The Kings will make
an appearance at the following Macy’s locations this March:

  *March 14 at 3:30 p.m. – Macy’s Broward Mall, Plantation, FL
  *March 15 at 2 p.m. - Macy’s Orlando Millennia Mall, Orlando, FL
  *March 22 at 2 p.m. - Macy’s Woodland Mall, Grand Rapids, MI

We The Kings Tour

From March 14 through March 29, fans can check out We The Kings on The Art Of
Tour, presented by American Rag, in a city near them. During each tour stop,
fans can have a chance to win a $50 Macy’s gift card by following @raggedmag
on Instagram, posing for a photo and posting it on Instagram with the hash-tag
#ARAllAccess. For specific tour dates and locations, fans can visit

Instagram Flyaway Contest

Now through March 2, fans can "regram" the official contest photo posted on
February 4 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity
to win a trip for two to see We The Kings in concert and have a
once-in-a-lifetime meet-and-greet with the band. In addition, We The Kings
will also take over the @raggedmag Instagram account at various moments
throughout the campaign.

Win The Shirt Off My Back Contest

For two weeks starting on March 31, fans can “regram” the official contest
photo posted on the same day on Instagram with #ARAllAccess for a chance to
win clothing that We The Kings singer/guitarist Travis Clark wore and
autographed during the photo shoot for American Rag’s latest advertising

RAGGED Mag We The Kings Issue

For the first time ever, RAGGED Mag - the We The Kings issue - will be
available for sale at Barnes & Noble stores nationwide. We The Kings served as
Editors-At-Large to curate this issue, which will feature the band on the
cover and provide exclusive behind-the-scenes info and photography. The
special We The Kings issue will be available in early March.

Throughout the American Rag ALL ACCESS campaign, participating artists will
create and curate exclusive content for American Rag’s digital properties
including and its social media channels. New artists will be
announced throughout the year. American Rag is available exclusively at
Macy’s. For more information on ALL ACCESS, customers can visit

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at

About American Rag

American Rag is a clothing brand for girls and guys sold exclusively at Macy’s
in 610 stores nationwide, since 2003. The concept for the American Rag brand
was born out of a small store called “American Rag” in Los Angeles, offering
style-seekers of all types new and vintage inspired clothing.American Rag
epitomizes carefree, cool style through casual clothing with an indie vibe for
young men and women. The American Rag female shopper is looking for a fresh,
unique style yet still wants to look and feel sexy.


Since 2006, American Rag has powered RAGGED, a free magazine featuring some of
the hottest bands and artists all sporting American Rag threads. RAGGED is
where music meets fashion and promises to give readers fresh inspiration for
their own personal style and a new favorite band all at once. Download each
issue of RAGGED, brought to you by American Rag, for FREE
at where music meets fashion.

For more information on American Rag or RAGGED visit

Photos/Multimedia Gallery Available:



Alison Kmiotek, 646-429-7449
Filter Creative PR
Simone Smith, 323-464-4842
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