UBM Tech, STMicroelectronics and Digi-Key Team Up For First Ever Hands-On/Online EE Times University Education Event

       UBM Tech, STMicroelectronics and Digi-Key Team Up For First Ever
             Hands-On/Online EE Times University Education Event

Three-Way Collaboration Proves Concept and Exceeds Initial Goals

PR Newswire

SAN FRANCISCO, Feb. 19, 2014

SAN FRANCISCO, Feb. 19, 2014 /PRNewswire/ -- UBM Tech, which connects the
electronics engineering community with essential business and technical
insight, today announced  the most successful EE Times University
(http://www.eetimes.com/lecture-calendar.asp#lecture_track_cgid_7) tracks to
date. Typically a free live digital educational experience for design
engineers or engineering managers, EE Times University recently worked closely
with STMicroelectronics on the "Fundamentals of Microcontrollers (MCUs): Hands
On Workshop," which combined online education with hands-on interactivity that
resulted in nearly 6,000 registrants, over 3,000 live and archived attendees
as well as more than 1,600 unique users.

STMicroelectronics & Digi-Key Team Up for EE Times University Education

Patrick Mannion, VP, Brand Director, UBM Tech Electronics said, "EE Times
University has always been a fantastic resource for engineers looking to
expand their knowledge and stay up-to-date with industry trends. A typical
course combines live educational broadcasts with interactive chat and
downloadable slides. Riffing off an idea suggested by ST, we took a different
approach this time. Instead of a five-day course run daily, we developed a
two-stage course in collaboration with ST and Digi-Key that allowed us time
in-between the introductory stage to get Discovery kits into the hands of
course registrants. The result surpassed our wildest expectations in both
registrations and attendee satisfaction and I'd like to thank our presenter,
Jacob Beningo, as well as ST, and Digi-Key for being such great partners."

"EE Times University provided an excellent channel and instructor (Jacob
Beningo) to educate an audience in how to use Microcontrollers to solve
complex real-world design challenges, while simultaneously providing an
environment for hands-on classes with our highest-performance STM32F429 and
Discovery Kit," said Stuart McLaren, Product Marketing Manager at ST. "In
addition to meeting our aggressive targets for live attendees and audience
engagement, having the classes remain available on line provides continuing
benefits to EE Times' audience and to ST."

The Fundamentals of Microcontroller classes remain available in the EE Times
University archive
[http://www.eetimes.com/lecture-calendar.asp#lecture_track_cgid_7] and
students wishing to develop their hands-on prowess can purchase inexpensive
Discovery Kits from Digi-Key or other ST distributors.

Notable registrants and attendees who participated in the Fundamentals of
Microcontrollers (MCUs): Hands-On Workshop comprised chief technology
officers, senior engineers, senior embedded engineers, and system architects
from the likes of Agilent, Johnson Controls, Leviton, IBM, Belrobotics and
many more.

Here's what EE Times University students had to say:

  ojondaddio: "Outstanding content! Thanks Jacob, ST for the free board,
    Digi-Key, etc. The BEST WEBINAR I have ever attended!!!"
  oDevad: "A well desired THANK YOU to all involved in putting together an
    outstanding presentation. EETimes Uni, DigiKey, ST, and Jacob and anyone
    else I sorry I missed you."
  odcc72: "Thanks Jacob for a very interesting series. Thanks to the
    sponsors, thanks for the tools and time. Thanks to EE Times for hosting
    this. Hope to see more like this!"
  osrobillard06501: "Thanks also to the sponsors you were all very generous
    and it is much appreciated."
  oLinktech: "Jacob, another job well done! I would like to thank all the
    parties (EE TIMES, ST, etc ..) that made this possible. I will certainly
    continue to experiment with this board! I learnt a lot ..."
  oJekylls: "Thanks to the Jacob and the sponsors for a great introduction to
    this really cool processor. I look forward to reviewing the archives and
    learning how to utilize more of the capabilities of this product."
  oJakub Jiricek:"Thank you Jacob and all others for great webinar series. It
    was very interesting and great starter into STM F4 family."
  oj_chang: "Thanks, Jacob and class sponsors ST, EE Times, Digi-key!! Great
    opportunity that you have made available."

EE Times University was designed by EE Times, the largest independent resource
connecting the electronics engineering community. Combined with TechOnline it
allows UBM Tech to provide engineers and engineering managers the real-time
education they need to keep their skillsets up to date. EE Times University
provides the experts who have taken the hard knocks, so attendees don't have
to.

To learn about EE Times University sponsorship opportunities, contact Jim
Dempsey jim.dempsey@ubm.com or call him at 440-333-3040.

About UBM Tech
UBM Tech is a global media business that brings together the world's
technology communities through live events, online properties and custom
services. UBM Tech's community-focused approach provides its users and clients
with expertly curated research, education, training, community advocacy,
user-generated content and peer-to-peer engagement opportunities that serve
the Electronics, Security, Enterprise IT and Communications, Network
Infrastructure and Applications, Game and App Developers, and Tech Marketing
communities. UBM Tech's brands include Black Hat, DesignCon, EE Times,
Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek,
and Interop. Create, a UBM Tech full range marketing services division,
includes custom events, content marketing solutions, community development and
demand generation programs based on its content and technology market
expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and
information services with a market capitalization of more than $2.5 billion.
For more information, go to http://tech.ubm.com.

For more information on UBM Tech please contact:
Felicia Hamerman, Vice President, Marketing, Electronics
T: 516.562.5652, E: felicia.hamerman@ubm.com

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