"The Reboot with Joe Juice Diet" by filmmaker and juicing guru Joe Cross available now featuring Joe's signature recipes and

"The Reboot with Joe Juice Diet" by filmmaker and juicing guru Joe Cross 
available now featuring Joe's signature recipes and plans which have already 
helped people around the world lose more than 12 million pounds 
International book tour to kick off on February 12 with stops in Toronto & 
TORONTO, Feb. 19, 2014 /CNW/ - Author, filmmaker, and wellness personality Joe 
Cross has spent three years since the release of his award-winning documentary 
of personal transformation Fat, Sick & Nearly Dead providing the film's 
audience of 10 million people worldwide with his tips, suggestions and recipes 
for following the example he set in the film. To date, Fat, Sick & Nearly Dead 
has inspired its audience to consume more than 180 million glasses of juice 
and lose more than 12 million pounds. Recognizing the need for a comprehensive 
suite of plans and more detailed information, he authored "The Reboot with Joe 
Juice Diet" to be published by Greenleaf Books, (ISBN: 978-1-62634-081-7) 
available in Canada and the U.S. starting February 4(th). Noted expert Dr. 
Joel Fuhrman who oversaw Joe's own journey from obesity and disease, to 
wellness and vitality, contributed the book's foreword. 
In the book, Joe recounts details from his own journey, including his battle 
to lose weight, overcome a debilitating illness, and then maintain the 
wellbeing he achieved after a 5-month diet of vegetables, fruits, nuts, beans 
and seeds. It also includes: 

        --  Success stories from average people who have applied Joe's
            principles and followed his plans to address illness and lose
            5, 10, and 50, even 100+ lbs.
        --  Techniques for preparing for a "Reboot" in order to ensure
            maximum results
        --  How to adapt the program to cash- and time-strapped lifestyles
        --  A new and healthy perspective on processed food
        --  Strategies for transitioning back into a world filled with a
            dizzying array of choices
        --  A broad spectrum of easy-to-make recipes to suit any palate

In addition to essential information that details the hows, whens and whys of 
doing a Reboot, the book also contains powerful statistics which help make 
sense of the epidemic of obesity and behavioral illness plaguing the developed 
world, as well as proven strategies for encouraging behavioral modification.

As he did with the phenomenally successful film Fat, Sick & Nearly Dead, Joe 
Cross is taking the book to audiences around the US and Canada with a series 
of personal appearances at Indigo; Linen Chest; Canadian Tire; London Drugs; 
and Bed, Bath & Beyond. The "Reboot with Joe Juice Diet" tour is being 
presented by Breville. A preliminary schedule of appearances (below) is 
subject to change; up to the minute information can be found at 

February 24 -Toronto
Linen Chest
1:00 - 3:00 p.m.
Leaside Village 93 Laird Dr, Unit B
Toronto, Ontario

February 24 - Toronto
Indigo (Bay & Bloor)
7:00 - 8:30 p.m.
55 Bloor Street West
Toronto, Ontario

February 25 - Toronto
Canadian Tire
12:00 - 2:00 p.m.
6310 Yonge Street
Willowdale, Ontario

February 25 - Toronto
Bed, Bath & Beyond (College Park)
3:00 - 5:00 p.m.
382 Yonge Street
Toronto, Ontario

March 24 - Vancouver 
London Drugs
12:00 - 2:00 p.m.
710 Granville Street
Vancouver, B.C.

March 24 - Vancouver
London Drugs
3:00 - 5:00 p.m.
2230 West Broadway
Vancouver, B.C.

March 25 - Vancouver
London Drugs
12:00 - 2:00 p.m.
525 West Broadway
Vancouver, B.C.

March 25 - Vancouver
London Drugs 
3:00-5:00 p.m.
2929 Barnet Hwy. Unit 1030
Coquitlam, B.C.

The book is available for sale at Indigo, amazon.ca, London Drugs, and at 
www.rebootwithjoe.com. Fat, Sick & Nearly dead can be seen on Netflix, iTunes 
and most other streaming services.


Joe Cross is filmmaker, entrepreneur, author and wellness advocate. He 
directed, produced and was the subject of the documentary Fat, Sick & Nearly 
Dead; authored "The Reboot with Joe Juice Diet" (Greenleaf Books); and is 
credited with having accelerated the plant-based eating movement by media 
outlets including the Wall Street Journal, The Times of London and the Dr. Oz 
Show. His second documentary film will be released in 2014.

Joe began his business career as a trader on the Sydney Futures Exchange where 
he worked from the early 1980s until 1998. He subsequently managed a diverse 
portfolio of assets in telecommunications, media, technology and financial 
services for Queensland Press Ltd., and in 2003 began investing his own 
capital through his investment vehicle Jaymsea Investments Pty Ltd.  Despite 
his commercial success, Joe found himself at age 40 overweight and in ill 
health, and elected to take matters into his own hands. After consultation 
with noted US doctor Joel Fuhrman, Joe embarked on a 60-day journey of 
transformation across the US, consuming nothing but the juice of fresh 
vegetables and fruits. That journey - filled with personal milestones for Joe, 
and eye-opening experiences with average Americans-- was captured on film, and 
has become the award-winning documentary Fat, Sick & Nearly Dead. Seen by more 
than 10 million people around the world, Fat, Sick & Nearly Dead has inspired 
millions of people to follow Joe's example and reclaim their own health and 
vitality by adopting plant-based eating habits. The response to the film was 
so overwhelming Joe founded Reboot with Joe (www.rebootwithjoe.com), a health 
and wellness company that offers support, encouragement, community, media and 
tools to everyday people.

Joe lives in New York and Sydney.

SOURCE  Breville 
For media inquiries, please contact: Jennifer Beck Birchall & Associates Inc. 
PR 905-338-7600 email: jennifer@birchallpr.com 
To view this news release in HTML formatting, please use the following URL: 
CO: Breville
ST: Ontario
-0- Feb/19/2014 20:30 GMT
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