WebMD-Powered Wellness Services Launch for More Than 5 Million Blue Cross and Blue Shield Service Benefit Plan Members

WebMD-Powered Wellness Services Launch for More Than 5 Million Blue Cross and
                   Blue Shield Service Benefit Plan Members

PR Newswire

NEW YORK, Feb 19, 2014

NEW YORK, Feb 19, 2014 /PRNewswire/ --WebMD Health Corp. (Nasdaq: WBMD), the
leading source of health information, and the Blue Cross Blue Shield
Association's Federal Employee Program (FEP) today announced the successful
roll-out of a broad range of health management and healthcare transparency
solutions to five million Blue Cross and Blue Shield Service Benefit Plan
members. As of January 1, Service Benefit Plan members have access to a range
of wellness services and solutions that will help them make more informed
health and benefit decisions, positively change health behaviors, and lead
healthier lives.

"With the launch of this program, Service Benefit Plan members can immediately
realize the benefits of personalized and engaging solutions that enable them
to take charge of their health and wellness," said Judy Smythe, President and
Chief Operating Officer, WebMD Health Services. "We are pleased to welcome the
Blue Cross Blue Shield Association's Federal Employee Program to the WebMD
Health Services community, and look forward to a successful and healthy
partnership."

"Empowering our members to make better healthcare decisions is more important
than ever in today's healthcare environment," said William Breskin, Vice
President of Government Programs at Blue Cross Blue Shield Association. "At
the same time, people need to feel confident that the privacy and security of
their healthcare information is being protected. We believe our new solution
accomplishes both, ensuring confidentiality while providing the tools and
resources our members need to improve their health and make the right benefit
choices for themselves and their families."

The WebMD Health Services solution for FEP includes its industry-leading
Health Risk Assessment (HRA) as the core component to the Health and Wellness
Management Program. To help increase participation, the HRA is significantly
shorter than FEP's previous solution, taking approximately 10 minutes to
complete.

The solution also includes a customized FEP portal, powered by WebMD Health
Services, providing Service Benefit Plan members access to personalized health
information and benefits statements, resources, education tools and trackers,
and WebMD's Personal Health Record (PHR). WebMD has incorporated member
education materials, as well as its extensive health content and online health
coaching to encourage members to adopt healthy habits that can assist in the
management of their health risks. Additionally, the WebMD solution offers
Service Benefit Plan members a nurse line capability, with 24X7 access to
nurses by phone, secure message, or chat.

WebMD Health Services has been providing secure and engaging health and
wellness portals for leading U.S. corporations, health plans, and government
customers that are committed to a better approach to wellness for more than a
decade. The company's suite of services includes a health risk assessment,
interactive wellness and healthcare transparency tools, and the leading
consumer-centric personal health record.

About WebMD
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health
information services, serving consumers, physicians, healthcare professionals,
employers, and health plans through our public and private online portals,
mobile platforms and health-focused publications. The WebMD Health Network
includesWebMD Health,Medscape, MedicineNet, eMedicineHealth,
RxList,theheart.org, Medscape Education, and other ownedWebMDsites.

About the Blue Cross Blue Shield Association
The Blue Cross Blue Shield Association's Federal Employee Program administers
the largest privately underwritten health insurance contract in the world,
delivering the Blue Cross and Blue Shield Service Benefit Plan to more than
5.3 million federal employees, retirees and their families. Please visit
www.fepblue.org for more information.

The Blue Cross Blue Shield Association is a national federation of 37
independent, community-based and locally operated Blue Cross and Blue Shield
companies that collectively provide healthcare coverage for 100 million
members – one-in-three Americans. For more information on the Blue Cross Blue
Shield Association and its member companies, please visit www.BCBS.com.  We
encourage you to connect with us on Facebook, check out our videos on YouTube,
follow us on Twitter and check out The BCBS Blog, for up-to-date information
about BCBSA.



SOURCE WebMD Health Corp.

Contact: Investors: Risa Fisher, rfisher@webmd.net, 212-624-3817; Media:
Catherine Daniel, cadaniel@webmd.net, 212-624-3915
 
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