AT&T and Ciena Help Itron Ensure Peak Performance of Critical Business Applications

  AT&T and Ciena Help Itron Ensure Peak Performance of Critical Business

Global technology provider for the utility industry deploys managed service to
   improve company network performance and collaboration across its global

Business Wire

HANOVER, Md. -- February 19, 2014

Ciena^®Corporation (NYSE: CIEN), the network specialist, and AT&T, one of the
world’s leading data, voice, wireless and Internet services providers, today
announced a deployment with Itron, a world-leading technology and services
company dedicated to the resourceful use of energy and water. With Ciena
Network Transformation Solutions (NTS) and AT&T’s global managed service,
Itron can better manage, monitor and control its network performance to ensure
availability and performance of business-critical applications. The managed
service provides a comprehensive view of Itron’s available network resources
and offers a sustainable governance platform to allocate bandwidth consistent
with defined business objectives.

Key Facts:

  *With a global workforce of more than 8,000 employees in more than 80
    offices worldwide, Itron relies on advanced communications and back-office
    applications to keep its team productive. It is critical that the
    company’s network keep pace with demand, prioritizing and guaranteeing
    bandwidth availability for a rich and consistent experience for employees.
  *Driven by powerful analytics and a software-enabled solution set, Ciena’s
    Network Transformation Solutions allow businesses, like Itron, to
    guarantee the performance of critical business applications such as
    unified communications and centralized back-office software. Specifically,
    Application Assurance Managed Service (AAMS) gives Itron precise control
    over its network resources, helping the company’s IT team to manage finite
    bandwidth and direct it to the applications and communication services
    that need it most.
  *By managing network resources proactively and programming the network to
    allocate capacity automatically, Ciena’s AAMS guarantees that critical
    business services will perform when needed. Part of Ciena’s suite of
    Network Transformation Solutions NTS, AAMS draws on Ciena’s OP^n
    architecture approach for building programmable networks that scale and
    automatically respond to changing demands for high-bandwidth applications
    and services.

Executive Comments:

  *“We need to ensure that our team is focused on delivering value to our
    customers, not whether their communications tools are going to perform as
    expected. In particular, with a finite amount of bandwidth, we need to
    make sure that our network resources are used efficiently, in ways that
    drive greater productivity and collaboration. Ciena’s Application
    Assurance Managed Service adds intelligence to our network that allows us
    to achieve both of those goals.”
    -Chuck McAtee, vice president of information technology and Chief
    Information Officer, Itron

  *“The proliferation of network-enabled and mobile business applications
    gives our enterprise customers new tools to communicate, collaborate and
    grow. Collaborating with Ciena to deliver this advanced managed service
    enables us to address our customers’ changing communication requirements
    while giving them the ability to get the most value out of their network.
    Together we have the strength and commitment to seize business opportunity
    with innovative alliances that use intelligent, software-enabled network
    architectures and managed service solutions.”
    -Anne Chow, senior vice president, AT&T Premier Client Group

  *“Ciena has a deep understanding of how networks operate and the strategies
    to ensure resiliency and predictability. It is our job to focus on
    networks, so that enterprises can stay focused on their business. IT
    departments today are under constant strain of changing traffic patterns
    and needs. Our Network Transformation Solutions practice helps to monetize
    service providers’ network architectures, offering proactive managed
    services that allow operators to leverage network assets more
    -Michael Jones, vice president and general manager AT&T account,

Technology Background:

  *Ciena’s NTS is a consultative practice offering a suite of services based
    on network analytics and transformational planning that help carriers and
    enterprises migrate, consolidate and build out new networks, maximizing
    revenue and profitability. AAMS is a new service offering within this
  *AT&T delivers a variety of tools businesses require to govern and forecast
    network performance at every level. Through an agreement with Ciena, AT&T
    customers have access to view the network’s applications to drive greater
    productivity and efficiencies while preserving business cadence. Although
    our agreement is relatively new, Ciena was one of six recipients of the
    2013 AT&T Supplier Award.
  *Ciena’s AAMS uses technology from Ipanema Technologies, to proactively
    provide application performance management. Ciena is also demonstrating
    its corporate and strategic commitment to supplier inclusion by
    contracting with Link America to deliver next-generation operational
    support for this service.

Supporting Resources:

  *Whitepaper: The Case for Network Modernization
  *Data sheet: Application Assurance
  *Video:  Network Transformation Solutions

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and internationally. With a powerful array of network resources that includes
the nation’s most reliable 4G LTE network, AT&T is a leading provider of
wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader
in mobile Internet, AT&T also offers the best wireless coverage worldwide of
any U.S. carrier, offering the most wireless phones that work in the most
countries. It also offers advanced TV service with the AT&T U-verse^® brand.
The company’s suite of IP-based business communications services is one of the
most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at
or follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.

Reliability claim based on data transfer completion rates on nationwide 4G LTE
networks. 4G LTE availability varies.

About Ciena

Ciena (NYSE: CIEN) is the network specialist. We collaborate with customers
worldwide to unlock the strategic potential of their networks and
fundamentally change the way they perform and compete. Ciena leverages its
deep expertise in packet and optical networking and distributed software
automation to deliver solutions in alignment with its OP^n architecture for
next-generation networks. We enable a high-scale, programmable infrastructure
that can be controlled and adapted by network-level applications, and provide
open interfaces to coordinate computing, storage and network resources in a
unified, virtualized environment. For updates on Ciena news, follow us on
Twitter @Ciena or on LinkedIn Investors
are encouraged to review the Investors section of our website at, where we routinely post press releases, SEC filings,
recent news, financial results, and other announcements. From time to time we
exclusively post material information to this website along with other
disclosure channels that we use.

Note to Ciena Investors

Forward-looking statements. This press release contains certain
forward-looking statements based on current expectations, forecasts and
assumptions that involve risks and uncertainties. These statements are based
on information available to the Company as of the date hereof; and Ciena's
actual results could differ materially from those stated or implied, due to
risks and uncertainties associated with its business, which include the risk
factors disclosed in its Report on Form 10-K, which Ciena filed with the
Securities and Exchange Commission on December 20, 2013. Forward-looking
statements include statements regarding Ciena's expectations, beliefs,
intentions or strategies regarding the future and can be identified by
forward-looking words such as "anticipate," "believe," "could," "estimate,"
"expect," "intend," "may," "should," "will," and "would" or similar words.
Ciena assumes no obligation to update the information included in this press
release, whether as a result of new information, future events or otherwise.


Ciena Corporation
Press Contact:
Ryan Saxby Hill, 613-716-8062
Investor Contact:
Gregg Lampf, 877-243–6273
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