AT&T and Ciena Help Itron Ensure Peak Performance of Critical Business
Global technology provider for the utility industry deploys managed service to
improve company network performance and collaboration across its global
HANOVER, Md. -- February 19, 2014
Ciena^®Corporation (NYSE: CIEN), the network specialist, and AT&T, one of the
world’s leading data, voice, wireless and Internet services providers, today
announced a deployment with Itron, a world-leading technology and services
company dedicated to the resourceful use of energy and water. With Ciena
Network Transformation Solutions (NTS) and AT&T’s global managed service,
Itron can better manage, monitor and control its network performance to ensure
availability and performance of business-critical applications. The managed
service provides a comprehensive view of Itron’s available network resources
and offers a sustainable governance platform to allocate bandwidth consistent
with defined business objectives.
*With a global workforce of more than 8,000 employees in more than 80
offices worldwide, Itron relies on advanced communications and back-office
applications to keep its team productive. It is critical that the
company’s network keep pace with demand, prioritizing and guaranteeing
bandwidth availability for a rich and consistent experience for employees.
*Driven by powerful analytics and a software-enabled solution set, Ciena’s
Network Transformation Solutions allow businesses, like Itron, to
guarantee the performance of critical business applications such as
unified communications and centralized back-office software. Specifically,
Application Assurance Managed Service (AAMS) gives Itron precise control
over its network resources, helping the company’s IT team to manage finite
bandwidth and direct it to the applications and communication services
that need it most.
*By managing network resources proactively and programming the network to
allocate capacity automatically, Ciena’s AAMS guarantees that critical
business services will perform when needed. Part of Ciena’s suite of
Network Transformation Solutions NTS, AAMS draws on Ciena’s OP^n
architecture approach for building programmable networks that scale and
automatically respond to changing demands for high-bandwidth applications
*“We need to ensure that our team is focused on delivering value to our
customers, not whether their communications tools are going to perform as
expected. In particular, with a finite amount of bandwidth, we need to
make sure that our network resources are used efficiently, in ways that
drive greater productivity and collaboration. Ciena’s Application
Assurance Managed Service adds intelligence to our network that allows us
to achieve both of those goals.”
-Chuck McAtee, vice president of information technology and Chief
Information Officer, Itron
*“The proliferation of network-enabled and mobile business applications
gives our enterprise customers new tools to communicate, collaborate and
grow. Collaborating with Ciena to deliver this advanced managed service
enables us to address our customers’ changing communication requirements
while giving them the ability to get the most value out of their network.
Together we have the strength and commitment to seize business opportunity
with innovative alliances that use intelligent, software-enabled network
architectures and managed service solutions.”
-Anne Chow, senior vice president, AT&T Premier Client Group
*“Ciena has a deep understanding of how networks operate and the strategies
to ensure resiliency and predictability. It is our job to focus on
networks, so that enterprises can stay focused on their business. IT
departments today are under constant strain of changing traffic patterns
and needs. Our Network Transformation Solutions practice helps to monetize
service providers’ network architectures, offering proactive managed
services that allow operators to leverage network assets more
-Michael Jones, vice president and general manager AT&T account,
*Ciena’s NTS is a consultative practice offering a suite of services based
on network analytics and transformational planning that help carriers and
enterprises migrate, consolidate and build out new networks, maximizing
revenue and profitability. AAMS is a new service offering within this
*AT&T delivers a variety of tools businesses require to govern and forecast
network performance at every level. Through an agreement with Ciena, AT&T
customers have access to view the network’s applications to drive greater
productivity and efficiencies while preserving business cadence. Although
our agreement is relatively new, Ciena was one of six recipients of the
2013 AT&T Supplier Award.
*Ciena’s AAMS uses technology from Ipanema Technologies, to proactively
provide application performance management. Ciena is also demonstrating
its corporate and strategic commitment to supplier inclusion by
contracting with Link America to deliver next-generation operational
support for this service.
*Whitepaper: The Case for Network Modernization
*Data sheet: Application Assurance
*Video: Network Transformation Solutions
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and internationally. With a powerful array of network resources that includes
the nation’s most reliable 4G LTE network, AT&T is a leading provider of
wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader
in mobile Internet, AT&T also offers the best wireless coverage worldwide of
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The company’s suite of IP-based business communications services is one of the
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Ciena (NYSE: CIEN) is the network specialist. We collaborate with customers
worldwide to unlock the strategic potential of their networks and
fundamentally change the way they perform and compete. Ciena leverages its
deep expertise in packet and optical networking and distributed software
automation to deliver solutions in alignment with its OP^n architecture for
next-generation networks. We enable a high-scale, programmable infrastructure
that can be controlled and adapted by network-level applications, and provide
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Ryan Saxby Hill, 613-716-8062
Gregg Lampf, 877-243–6273
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