Budweiser Unveils Rise As One Global Marketing Campaign For 2014 FIFA World Cup Brazil™

 Budweiser Unveils Rise As One Global Marketing Campaign For 2014 FIFA World
                                 Cup Brazil™

PR Newswire

NEW YORK, Feb. 19, 2014

NEW YORK, Feb. 19, 2014 /PRNewswire/ -- With anticipation growing across the
globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser today proudly
revealed Rise As One, the brand's global creative campaign on behalf of its
sponsorship of the upcoming tournament.

(Photo: http://photos.prnewswire.com/prnh/20140219/NY67426)

As the official beer sponsor of the 2014 FIFA World Cup Brazil™, Budweiser has
designed a holistic creative platform under the Rise As One thematic, which
will serve to celebrate the moments that unite and inspire fans of the
beautiful game around the world.

"While football brings out regional pride and fierce rivalries, it also brings
fans across the globe together once every four years through shared passion,"
said Andrew Sneyd, Global Vice President, Budweiser. "With the Rise As One
campaign, Budweiser celebrates the world's favorite game and its role in
inspiring fans to celebrate the moments that unite us as a global community."

Budweiser is present in over 80 countries around the world, and Rise As One
will have truly global reach as markets around the world bring it to life
through a unified platform including new television and out-of-home
advertising, as well as customized local market activations and initiatives to
engage fans in-store, online and across social channels. Additionally,
Budweiser will develop and distribute global broadcast and digital FIFA World
Cup™ related content through strategic media partnerships, the details of
which will be revealed in the coming weeks.

Budweiser's Rise As One campaign will be unveiled to a national audience with
the first of multiple new TV spots breaking online on March 5, 2014 and
supported by impactful out-of-home content, which will showcase the passion of
fans across the world as they come together to celebrate the tournament.

In addition, Budweiser is proud to unveil its unique packaging for the
tournament, featuring the iconic FIFA World Cup™ Trophy which, since 1974, has
represented the pinnacle of football achievement and the unity of a team and
an entire nation. The limited edition aluminum trophy bottle will be
introduced simultaneously in more than forty countries, and will serve as the
centerpiece of the brand's packaging, which also includes limited edition
glass bottles, cans and secondary packaging, which will also be available
globally.

As official beer sponsor of the FIFA World Cup Brazil 2014™, Budweiser will
once again bring fans around the world together to Rise As One in the spirit
of celebration as the eyes of the world turn to Brazil for this year's
tournament.

For more details, visit www.riseasone.com and www.facebook.com/Budweiser

About Budweiser & Football
Budweiser has a strong commitment to football globally, having served as
official beer sponsor of the FIFA World Cup™ for over 25 years, and with an
ongoing commitment through the 2018 and 2022 tournaments.

While Budweiser will serve as the official beer of the 2014 FIFA World Cup
Brazil^™, AB InBev will once again leverage its portfolio of beers around the
world by extending local sponsorship rights to its leading brands in select
football markets, including Brahma (Brazil), Harbin (China), Corona (Mexico),
Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseroder
(Germany) and Beck's (Italy), among others.

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). It is the leading global brewer, one of the world's top
five consumer products companies and recognized as first in the beverage
industry on FORTUNE Magazine's "World's Most Admired" companies list. Beer,
the original social network, has been bringing people together for thousands
of years and our portfolio of well over 200 beer brands continues to forge
strong connections with consumers. We invest the majority of our
brand-building resources on our Focus Brands - those with the greatest growth
potential such as global brands Budweiser®, Corona®, Stella Artois® and
Beck's®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®,
Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®,
Sibirskaya Korona®, Chernigivske®, Hasseroder® and Jupiler®. Anheuser-Busch
InBev's dedication to heritage and quality originates from the Den Hoorn
brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of
the Anheuser & Co brewery, with origins in St. Louis, USA since 1852.
Geographically diversified with a balanced exposure to developed and
developing markets, Anheuser Busch InBev leverages the collective strengths of
its approximately 150,000 employees based in 24 countries worldwide. In 2012,
AB InBev realized 39.8 billion USD revenue. The company strives to be the Best
Beer Company in a Better World. For more information, please visit:
www.ab-inbev.com.

SOURCE Budweiser

Contact: Laura Vallis, Budweiser, Laura.vallis@ab-inbev.com, 1-212-573-9283,
Christopher Smith, Ketchum, Chris.smith@ketchum.com, 1-212-796-9814
 
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