Hain Celestial Unveils Bearitos® Pita Chips

                 Hain Celestial Unveils Bearitos® Pita Chips

New Natural, Non-GMO Project Verified Pita Chips

Available Exclusively at Whole Foods Market®

PR Newswire

LAKE SUCCESS, N.Y., Feb. 19, 2014

LAKE SUCCESS, N.Y., Feb. 19, 2014 /PRNewswire/ -- The Hain Celestial Group,
Inc. (NASDAQ:HAIN) a leading organic and natural products company providing
consumers with A Healthier Way of Life™, today announced the availability of
new Bearitos® Pita Chips, a crunchy, great-tasting and natural snack that sits
proudly in the Bearitos® family of foods. Available exclusively at Whole Foods
Market locations, Bearitos® Pita Chips are a delicious, wholesome snack option
either at home or on-the-go.

(Logo: http://photos.prnewswire.com/prnh/20130502/NY06743LOGO )

Features of the new Bearitos® Pita Chips include:

  oSea Salt, Multigrain, Olive Oil and Lemon & Garlic flavor varieties
  oNo artificial colors, flavors or preservatives
  oNon-GMO Project verified
  o0 grams trans fat per 1 ounce serving
  oKosher certified

Bearitos® Pita Chips are the latest addition to the Bearitos® brand, which
includes an assortment of wholesome snacks, including corn tortilla chips and
popcorn, as well as canned refried beans and bean dips. All Bearitos® brand
snack products are made using natural ingredients and do not contain
hydrogenated oils.

"We have built our business by partnering with brands that share our values
and passion for high-quality natural and certified organic foods, so working
with Bearitos® has always been a natural fit," said Dwight Richmond, global
grocery purchasing coordinator for Whole Foods Market. "With the new
Bearitos® Pita Chips, we're able to offer our shoppers more of the wholesome
snacks they love, exclusively at Whole Foods Market."

"Bearitos® Pita Chips are a wonderful addition to the Bearitos® family," said
Jared Simon, Director of Marketing for Snacks at Hain Celestial. "They're
delicious and great for dipping. But more importantly, they're made with the
highest quality, non-GMO ingredients. Additionally, Bearitos® brand is proud
to support World Wildlife Fund and their conservation efforts through a
three-year partnership, contributing $50,000 annually, aimed at protecting
species, like bears, and their habitats."

Bearitos®
A leading natural food brand, Bearitos® provides a wide variety of snacks,
refried beans and bean dips that are delicious and natural. From pita chips to
bean dip to refried beans, all of Bearitos® distinct and flavorful products
are made using the finest non-GMO ingredients and feature no artificial
colors, flavors or preservatives. Bearitos® is a brand of The Hain Celestial
Group, Inc. (NASDAQ: HAIN), a leading organic and natural products company in
North America and Europe, providing consumers with A Healthier Way of Life™
since 1993. For more information, visit www.bearitos.com.

The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is
a leading organic and natural products company in North America and Europe.
Hain Celestial participates in many natural categories with well-known brands
that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe™, Hain Pure Foods®,
Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves
Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®,
Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, GG
UniqueFiber®, Tilda®, Akash Basmati®, Abu Shmagh®, JASON®, Avalon Organics®,
Alba Botanica® and Queen Helene®. Hain Celestial has been providing A
Healthier Way of Life™ since 1993. For more information, visit www.hain.com.

SOURCE The Hain Celestial Group, Inc.

Website: http://www.www.hain.com
Contact: Brett Hartmann, Sr. Brand Manager Snacks, The Hain Celestial Group,
516-587-5164, brett.hartmann@hain.com; Mark Vanhook, Capstrat, 919-745-3689,
mvanhook@capstrat.com
 
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