Maxcom to Expand Market Reach and Business Capabilities With SAP

       Maxcom to Expand Market Reach and Business Capabilities With SAP

Maxcom to Unify and Transform Services, Offer New Proposals and Add Value to
Telecommunications Market

PR Newswire

MEXICO CITY, Feb. 19, 2014

MEXICO CITY, Feb. 19, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced
that Maxcom Telecommunications has selected the SAP® ERP application and
solutions from the SAP® Cloud portfolio to enhance operational flexibility and
support a process of internal reengineering. With a goal to increase market
share and create entirely new markets by reinforcing its competitive advantage
in the telecommunications industry, Maxcom plans to revamp its internal
business processes with the help of a new integrated and comprehensive
technology platform from SAP. The transformation will support more efficient
operational practices and helps facilitate a strong trajectory of growth for
the telecommunications company, which serves micro, small and midsize
businesses and residential customers in the Mexican territory.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Maxcom expects its growth to outpace historical trends and has adopted a
strategy that entails a new business model. The model is supported by a
reengineering of internal processes to enable greater operational flexibility
and efficiency to solidify the company's competitive positioning in the
industry. SAP software will empower Maxcom to seamlessly rearrange its
offerings, refine its business model and target a new set of customers with
unique telecommunications needs.

"At Maxcom, we firmly believe that technology is the primary enabler of our
business, and enhancing our technological capabilities will lead to improved
quality in the services we offer to customers," said Enrique Ibarra, CEO,
Maxcom. "Additionally, a well-integrated modern platform will allow us to do
our job with high operational efficiency, providing an opportunity to also
improve our position in the marketplace. SAP offers us a state-of-the-art
system to help us sustain strong growth over the next year. We look forward to
taking advantage of the opportunity presented by current market and regulatory
conditions."

As the company redesigns workflows, Maxcom will restructure its information
systems to be tightly integrated into daily business processes in accordance
with best practices in the industry. The integration of the SAP software will
help Maxcom increase flexibility and allow data to flow across business units,
without being delayed by organizational boundaries.

Previously, Maxcom used multiple fragmented information systems, which did
little to contribute to the automation processes required to improve
operational efficiency. Maxcom will update its currently deployed version of
SAP ERP and will install a range of additional SAP solutions to achieve a
broad spectrum of automation and efficiency across a wide variety of business
units. These include the SAP® Customer Relationship Management (SAP CRM)
application, the SAP® Convergent Mediation application by DigitalRoute, the
SAP® Billing and Revenue Innovation Management solution and solutions for
talent and corporate communications management from SuccessFactors, an SAP
company.

Using SAP® Rapid Deployment solutions, Maxcom is accelerating time to value
with an ambitious deployment schedule that involves all areas of the business.
Its primary focus is on adopting the new technology solutions to increase
business intelligence (BI) and provide an immediate advantage over
competitors. For example, Maxcom's pricing and invoicing system is planned to
empower the company to more rapidly convert ideas into new commercial products
ready for market in a short time.

"IT projects that involve business goals are the backbone of any
organization," said Ramon Alvarez, CEO, SAP Mexico. "SAP solutions provide the
key to achieving and improving the operations of an organization and its
position in the marketplace. Maxcom will rely on SAP to revitalize its
business and together we can accelerate their innovation."

For more information, including news issued from Mobile World Congress 2014,
being held February 24-27 in Barcelona, Spain, visit the SAP Newsroom.

About Maxcom
Maxcom Telecomunicaciones, S.A.B. de C.V., headquartered inMexico City,
Mexico, is a facilities-based telecommunications provider using a
"smart-build" approach to deliver last-mile connectivity to micro, small, and
medium-sized businesses and residential customers in the Mexican territory.
Maxcom launched commercial operations inMay 1999and is currently offering
local, long distance, data, value-added, paid TV, and IP-based services on a
full basis in greater metropolitanMexico City,Puebla,Tehuacan,San Luis,
andQueretaro, and on a selected basis in several cities inMexico. The
information contained in this press release is the exclusive responsibility of
Maxcom and has not been reviewed by the Mexican National Banking and
Securities Commission (the "CNBV") or any other authority. The registration of
the securities described in this press release before the National Registry of
Securities (Registro Nacional de Valores) held by the CNBV, shall it be the
case, does not imply a certification of the investment quality of the
securities or of Maxcom's solvency. The trading of these securities by an
investor will be made under such investor's own responsibility.

About SAP
As a market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 253,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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including SAP's most recent Annual Report on Form 20-F filed with the SEC.
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