Parks Associates Announces New Consumer Satisfaction Research on Time-of-Use (TOU) Electricity Billing and Variable-Rate Pricing

Parks Associates Announces New Consumer Satisfaction Research on Time-of-Use 
(TOU) Electricity Billing and Variable-Rate Pricing at
2014 Smart Energy Summit 
Energy Conference Sponsored by Speed Wire, Percepscion, and More 
DALLAS, TX -- (Marketwired) -- 02/18/14 --   U.S. households with
time-of-use (TOU) electricity billing are more satisfied with their
electricity service, according to new research Parks Associates
announced today at the 2014 Smart Energy Summit. Among energy
consumers with free nights or weekends, 53% are "very" satisfied with
their overall electricity services, but only 34% without this TOU
service are very satisfied.  
Smart Energy Summit, February 17-19 in Austin, features keynotes from
Austin Energy, Nest, Lowe's, Comcast, and ecobee. 2014 Smart Energy
Summit sponsors are Speed Wire, Percepscion,, Earth
Networks - WeatherBug, ecobee, EcoFactor, Lowe's, Opower, People
Power, PlanetEcosystems, Qualcomm, Technicolor, Z-Wave, AlertMe,
Schneider Electric, and Tendril. 
"Consumers are notoriously reluctant to adopt variable-rate plans for
fear it will increase their costs; Parks Associates research finds
over one-half of consumers expect their electric bill would increase
under these plans," said Tom Kerber, Director, Energy and Home
Controls Research, Parks Associates. "But once a home with a TOU
plans adapts consumption patterns to off-peak times, consumers will
see lower electricity bills, which could contribute to higher
Parks Associates research shows 5% of U.S. broadband households
switched to a TOU plan in the last 12 months in an effort to lower
their monthly bill. Households using TOU plans have higher
electricity bills on average. 
"The connected home is changing the consumer relationship to all home
services, including energy, security, and controls," Kerber said.
"This week at the 2014 Smart Energy Summit, we are discussing
research and current market trends with more than 250 industry
leaders to identify new strategies to engage consumers in
energy-related and smart home services." 
The Dallas-based firm is a leader in consumer energy research and
hosts the Smart Energy Summit each spring. Materials from the summit
are available by contacting Holly Sprague at or
About Smart Energy Summit
 Smart Energy Summit: Engaging the Consumer
examines the expanding market for energy solutions and home controls
and its impact on utilities, service providers, retailers,
manufacturers, and consumers. 
The summit agenda features executives representing utilities, telecom
and security companies, retailers, and OEMs presenting on emerging
consumer and business opportunities.  
The fifth-annual Smart Energy Summit will take place February 17-19,
2014, at the Four Seasons in Austin, Texas., 
For Immediate Release
Holly Sprague 
Parks Associates
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