Neustar Helps Lenovo Achieve Over 40 Percent Growth in Order Conversion

  Neustar Helps Lenovo Achieve Over 40 Percent Growth in Order Conversion

World’s Largest PC Maker Reports Double-Digit Growth in Click-through Rate and
       Revenue per Visitor by Leveraging the Power of Neustar Solutions

Business Wire

STERLING, Va. -- February 18, 2014

Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information
and analysis, today announced new performance metrics for PC maker Lenovo.
Lenovo is using Neustar’s PageAdvisor solution to drive personalized
experiences for consumers across its U.S. e-commerce operation and has seen
significant growth in conversion, click-through rate (CTR) and revenue per
visitor (RPV).

Using the 172 micro-segments available in Neustar’s ElementOne Analytics
Platform as building blocks, Neustar created a number of key audience groups
for Lenovo based on product propensity and company priority. In collaboration
with Neustar’s Professional Services team, Lenovo created product-focused
content that would resonate with each custom audience group. These
personalized experiences were then delivered in real-time when these audiences
visited Lenovo.com.

During this targeted test using Neustar’s PageAdvisor and ElementOne
Professional Services, Lenovo saw a CTR lift of more than 30 percent for
personalized banners when compared to non-personalized banners. The company
has also seen an order conversion lift of over 40 percent and its RPV grow by
over 25 percent.

“We are always looking for new ways to reach our customers that help increase
the value of the brand and relationship with consumers,” said Lewis Broadnax,
executive director and general manager, Lenovo.com North America. “By
leveraging Neustar’s powerful PageAdvisor solution, we’ve seen a significant
spike in performance that speaks to the importance of creating tailored
experiences for the consumer.”

Neustar PageAdvisor is a unique solution that provides marketers with the
opportunity to deliver the right message in real-time to anonymous website
visitors to help improve website engagements and online conversions.
PageAdvisor leverages insights from Neustar ElementOne Analytics, which
enables strategic marketing analysis, segmentation, scoring, media and
geographic market planning and tactical real-time marketing execution.

“In an increasingly crowded market, delivering the right content to the right
audience at the right time in a personalized fashion is going to be a key
differentiator for brands and retailers,” said Ted Prince, Senior Vice
President of Information Services at Neustar. “Our collaboration with Lenovo
has helped prove that theory, and we anticipate continued brand and sales
impact driven by personalization.”

About Neustar

Neustar, Inc. (NYSE:NSR) is a trusted, neutral provider of real-time
information and analysis to the communications services, financial services,
retail, and media and advertising sectors. Neustar applies its advanced,
secure technologies to help its clients promote and protect their businesses.
More information is available at www.neustar.biz.

Contact:

Neustar, Inc.
Nicole Nolte, 571-434-5323
Nicole.nolte@neustar.biz
 
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