Webtrends Welcomes Joe Davis as New Chief Executive Officer

Webtrends Welcomes Joe Davis as New Chief Executive Officer 
Industry Veteran Brings Significant Experience and Thought Leadership
in Digital Marketing 
PORTLAND, OR -- (Marketwired) -- 02/18/14 --  Webtrends, the global
leader in digital marketing solutions, today announced the
appointment of Joe Davis to Chief Executive Officer. Bringing more
than 25 years of technology experience, Davis assumes the role
effective immediately and will lead the company's business strategy
and worldwide operations. Well established at spearheading growth and
innovation in the digital marketing and web analytics space, Davis
made a notable mark in the industry as CEO of Coremetrics. His vision
built Coremetrics into a leader in cloud-based software for web,
social and mobile marketing while growing revenues over 10x before
the company was acquired by IBM in 2010.  
"During this time of transformation and growth in digital marketing,
there is no better person to lead Webtrends than Joe Davis," said
David Mitchell, Operating Partner at Francisco Partners and member of
Board of Directors for Webtrends. "He brings a wealth of experience
in the web analytics and digital marketing space and we are very
fortunate to bring him on to the Webtrends team." 
Davis joins Webtrends as the company celebrates 20 years in the
industry and is witnessing impressive growth. With clients like
Microsoft, Lloyds Banking Group, KLM, Hilton and others, the company
is continually solving the digital marketer's business problems
across industries and business sizes. 
"I have long followed Webtrends and witnessed its evolution from a
web analytics pioneer to a leading provider of digital marketing
solutions," said Davis. "I am extremely bullish about the company's
future growth and can't wait to take the lead as we push the
boundaries of what is possible with digital marketing." 
Most recently, Davis was the CEO of Tocata, a technology company
specializing in mobile ecommerce. Prior to his time at Coremetrics,
Davis led worldwide development, strategy, marketing and customer
support operations for the CRM business arm within PeopleSoft, and
was president of the Nortel Networks eBusiness division. Davis earned
his MBA from Stanford's Graduate School of Business and holds a B.S.
and M.S. in Applied Mechanics from the University of California, San
Diego.  
About Webtrends, Inc. 
Webtrends offers a portfolio of digital marketing solutions that help
brands understand consumer behaviors and enable them to act on those
insights in the very moment they need to act. Utilizing advanced big
data analytics, Webtrends solutions provide a consistent customer
experience across all digital channels on any device the customer
uses, helping brands remain connected and relevant to their
customers, increase productivity and maximize yield on investments. 
Webtrends invented the analytics industry and is continually
re-inventing it for more than 2,000 global brands including, Lloyds
Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota,
Play.com, AllSaints, The Telegraph and many more. 
Contact: 
Caitlin Epstein 
Webtrends@eastwick.com 
415-820-4177 
 
 
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