Heineken Subsidiary Aims to Grow Market Share and Strengthen Brand Loyalty With Manhattan Supply Chain Commerce Solutions

Heineken Subsidiary Aims to Grow Market Share and Strengthen Brand Loyalty
With Manhattan Supply Chain Commerce Solutions

PARIS and ATLANTA, Feb. 18, 2014 (GLOBE NEWSWIRE) -- Supply Chain Commerce
Solutions provider Manhattan Associates (Nasdaq:MANH), today announced that
France Boissons, a leading beverages distributor and wholly owned subsidiary
of Heineken France, is deploying Manhattan's Warehouse Management (WMS) and
Supply Chain Intelligence (SCI) solutions at its distribution centers (DCs) in
France. The Manhattan solutions, so far deployed in in six DCs (in Caen,
Montpellier, Toulouse, Marseille, Bordeaux and Rennes), will enable France
Boissons to improve service levels for its 60,000 trade customers at the same
time as allowing the drinks distributor to fulfil customer orders more
profitably.

The solutions have already helped France Boissons to modernize and optimize
processes throughout its supply chain network. DC operatives are able to
operate much more efficiently and flexibly and the business is able to quickly
respond to changes in demand and better capitalize on the sales opportunity
presented by peak seasons and product promotions / event-driven demand spikes.
The company is also seeing improvements in order fulfilment accuracy meaning
it has raised the bar on the service levels it provides to its customers:
hotels, restaurants, cafés, bars and clubs. This will improve brand loyalty
and in turn drive revenue growth.

Gaël Prigent, head of Supply Chain, France Boissons, commented, "We are faced
with several critical supply chain challenges every day: the seasonality, the
diversity and the value of the products associated with a single customer
order and fulfilling every order in a way which meets our customers' service
expectations. To help us manage these challenges we needed a reliable and
robust supply chain solution that could manage the volume fluctuations, enable
operational efficiency improvements and give us improved visibility across our
supply chain operations."

Henri Seroux, managing director at Manhattan Associates France, explained,
"Manhattan provides the expertise and technology to help clients deliver on
their brand promise. We're delighted to see France Boissons already seeing
some of the benefits of our Supply Chain Commerce solutions."

Manhattan's WMS, which is integrated with Vocollect's voice solution, has been
instrumental in driving performance improvements in France Boissons'
distribution operations. Manhattan's Supply Chain Intelligence solution
enables France Boissons' management to respond quickly to important
developments or exceptions as they occur by monitoring and analyzing supply
chain data.

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About France Boissons

France Boissons is a wholly owned subsidiary of Heineken France and one of the
market leaders in the distribution of out-of-home beverages. Headquartered in
Rueil-Malmaison, it has 60,000 clients, 23 subsidiaries, 80 distribution
centers and almost 3,000 employees. Thanks to strong partner brands and a
range of exclusive own brands, France Boissons boasts an extensive portfolio
of high quality products spanning multiple categories including beer, wine,
coffee, water, soft drinks and spirits. As a service focused organization
also, France Boissons is the professionals' "preferred distributor partner".
For more information, please visit www.france-boissons.fr.

About Manhattan Associates, Inc.

Manhattan Associates brings companies closer to their customers. We design,
build and deliver market-leading Supply Chain Commerce Solutions that drive
top line growth by converging front-end sales with back-end supply chain
execution and efficiency. Our software, platform technology and unmatched
experience help our customers around the world adapt to the challenges of the
omni-channel marketplace. For more information, please visit www.manh.com.

CONTACT: Sarah Kermen
         LEWIS PR
         Tel: +33 1 49 70 90 81
         manhattanfrance@lewispr.com
        
         Yamina Tassin
         Marketing & Communications Manager
         Manhattan Associates
         Tel: +33 (1) 76 70 53 82
         ytassin@manh.com
 
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