DCR Strategies Inc. / TruCash Wins Top Motivator Distinction in 8th Annual
DCR Strategies and Home Trust Voted Top Motivator of the Year by
MISSISSAUGA, ONTARIO -- (Marketwired) -- 02/18/14 -- Paybefore has
selected DCR Strategies Inc. / TruCash as the Top Motivator in the
2014 Paybefore Awards, in collaboration Home Trust and Visa.
"Winning Paybefore's Top Motivator award is a huge achievement for
DCR Strategies Inc. / TruCash (DCR) and a wonderful addition to our
12th year in the business" said DCR President, Diana Fletcher. "It is
our mission to deliver simple, easy-to-use prepaid card incentives
that connect with each and every member. To receive recognition from
our industry for our effort in this area is a real tribute. We are
delighted by this recognition and hope to continue to make 2014 our
The program was selected by a panel of five industry experts who
served as judges for this year's competition, which - once again -
included a record number of entries from around the world.
Developed as a cost effective motivation tool, the card helps lift
customer spending through constantly evolving promotions, sweeteners
and store-level incentives - deposited on an easy to use prepaid
"An industry is only as good as its innovators. This year's Paybefore
Awards have demonstrated that prepaid, emerging and mobile payments
companies always find new ways to address consumer, government and
business needs," said Loraine DeBonis, Paybefore editor-in-chief and
chair of the judging panel. "We are proud to recognize DCR Strategies
Inc. / TruCash's contributions to advancing the industry."
"The companies and programs recognized in the 2014 Paybefore Awards
are great of examples of what can be accomplished when innovators
apply thoughtfulness and payments technology to address real-world
needs," added Marilyn Bochicchio, Paybefore's CEO.
About DCR Strategies Inc. / TruCash:
DCR is a market leader in prepaid programs for Incentive-based
Prepaid Cards, Debit Cards, Loyalty Products, Payroll and Government
Solutions, along with the unique proprietary points-to-cash Loyalty
Platform, TruCash. From flexible payment products to proven loyalty
solutions, DCR Strategies Inc. / TruCash (DCR) bring ideas and
technology together to help satisfy the world's payment and affinity
needs. Founded in 2002, DCR has grown to become a market leader in
the prepaid and loyalty space servicing more than 30 global markets
with hundreds of customers that reach millions of users all around
the world. A thought leader in the prepaid space, DCR Strategies is
also on Twitter, Facebook, LinkedIn and Google+.
Learn more at www.dcrstrategies.com/company.html.
About Home Trust:
Home Capital Group Inc. is a public company, traded on the Toronto
Stock Exchange (HCG), operating through its principal subsidiary,
Home Trust Company. Home Trust is a federally regulated trust company
offering deposits, residential and non-residential mortgage lending,
securitization of insured residential first mortgage products,
consumer lending and credit card services. Licensed to conduct
business across Canada, Home Trust has offices in Ontario, Alberta,
British Columbia, Nova Scotia, Quebec and Manitoba.
Paybefore is the leading information provider to prepaid, mobile and
emerging payments industry professionals, offering the latest news,
commentary and analysis. Paybefore's family of industry publications
includes: Paybefore.com; Pay NewsTM; Pay GovTM; Pay WeekTM; Pay
Op-EdTM; Pay MagazineTM, a biannual print publication featuring
in-depth articles on the opportunities, challenges and trends in the
global payments industry; and the only industry directory, Pay
ConnectTM buyer's guide, available online and in print. Visit us at
Source: DCR Strategies Inc. TruCash
DCR Strategies Inc. TruCash
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