Brightstar Expands Business With Acquisition Of The Commerce & Services
Division Of SoftBank BB Corp.
Global Wireless Services Leader to Expand Mobile Accessory Portfolio and Grow
Presence in Japan
MIAMI, Feb. 18, 2014
MIAMI, Feb. 18, 2014 /PRNewswire/ -- Brightstar Corp., today announced it
willacquire the Commerce and Services (C&S) division of Tokyo-based SoftBank
BB Corp. (SBB), a leading distributor of information and communications
technology (ICT) hardware and software products, and mobile accessories in
Upon completion of the acquisition, which is expected to take place in April
2014, the new company will be named SoftBank Commerce & Services Corp. and
also become a subsidiary of Brightstar. The acquisition is expected to grow
Brightstar's presence in Japan and increase the company's revenues by $3
billion on an annualized basis.
For more than 30 years, SBB's C&S division has operated as one of the leading
IT-related distributors in Japan, serving consumer and corporate customers via
a variety of third party channels including mobile operators, mobile
retailers, Internet Service Providers (ISPs) and system integrators. Today,
SBB C&S is also a leading distributor of mobile device accessories and device
Through the acquisition, Brightstar will become the primary global distributor
for the SoftBank SELECTION brand mobile products, which feature more than 765
high-quality mobile accessories. The SoftBank SELECTION portfolio includes
device cases and chargers, "Covercolle" for original design covers, and mobile
peripherals such as Bluetooth® products and TV tuners, among others.
Brightstar plans to expand distribution of the SoftBank SELECTION product
lines to its mobile operator and retailer customers worldwide.
"SBB is a leading IT product and mobile accessory distributor in Japan and we
plan to fully leverage the company's strong position, as well as its design
and manufacturing capabilities, to expand sales of the SoftBank SELECTION
products globally," said Marcelo Claure, Founder and CEO of Brightstar Corp.
"We will also take advantage of the great synergy between Brightstar's and
SBB's strategic wireless services platforms to drive greater value to
customers in Japan."
SBB is also a leading enterprise hardware and software distributor for major
global and local brands in Japan. SoftBank Commerce & Services (C&S) will
continue distribution, sales and support of the full suite of SBB C&S advanced
technology hardware and software products, including servers, networking
equipment, PCs and peripherals, and enterprise software solutions. The new
company will remain headquartered in Tokyo.
About SoftBank BB Corp.
SoftBank BB Corp. is a member of the SoftBank Group, an internet–based
innovator that operates a wide range of sector-leading business. SoftBank BB's
main businesses include Broadband Infrastructure and Commerce & Service for
Brightstar is the world's largest specialized wireless distributor and a
leading provider of diversified services focused on enhancing the performance
and results of the key participants in the wireless device value chain:
manufacturers, operators and retailers. For more information, please visit
SOURCE Brightstar Corp.
Contact: Patrick Foarde, Ketchum for Brightstar Corp., +1 404-879-9254,
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