Absolut® Unveils Its First State-Inspired Vodka Honoring The Lone Star State

 Absolut® Unveils Its First State-Inspired Vodka Honoring The Lone Star State

Cucumber and Serrano Chili Flavors Celebrate the Best of Contemporary Texas

PR Newswire

NEW YORK, Feb. 18, 2014

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Today, the world's most iconic vodka
brand unveils its eighth and latest addition to the Absolut® Limited Editions
portfolio with the launch of Absolut® Texas – the brand's first and only
state-inspired flavor. Internationally renowned San Antonio-based artist Cruz
Ortiz designed the Absolut® Texas bottle as a modern take on classic Texas

Absolut Texas

The taste of Absolut® Texas is rich and smooth with notes of fresh cucumber,
and a warm spicy character; inspired by the flavors of Southwestern cuisine.
It pairs well with a myriad of ingredients, such as cranberry, cilantro and
grapefruit soda.

"From the unique Southwestern flavor to the one-of-a-kind bottle design,
Absolut® Texas is our biggest and boldest Limited Edition flavor to-date,"
said Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. "Absolut®
Texas was truly designed as a celebration of all the best that contemporary
Texas has to offer."

Cruz's bottle design features a modern spin on iconic Texas imagery, including
a "cosmic caballero" cowboy boot against a stylized Texas landscape and his
take on the Texas Star. The bottle also features Absolut® founder Lars Olsson
Smith wearing a cowboy hat, marking only the second time in the brand's
history in which Smith's logo has been altered.

Absolut® Texas is now available in 750ml bottles with a suggested retail price
of $19.99. For more information about this instant Southwestern staple, visit

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with
Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible

For more information on this, please visit: www.acceptresponsibility.org.

About the Absolut® Limited Editions Portfolio
Absolut® Texas is the eighth flavor in the US brand's Limited Edition
portfolio, which launched in 2007 with the introduction of Absolut® New
Orleans, a flavor reminiscent of the Big Easy. Each year since, Absolut® has
introduced the following US limited edition flavors – Absolut® Los Angeles in
2008, Absolut® Boston in 2009, Absolut® Brooklyn in 2010, Absolut® San
Francisco in 2011, Absolut® Miami in 2012 and Absolut® Chicago in 2013.

CONTACT:  Lauren Nodzak                   James Ellington
           212-372-5345                    212-445-2384
           Lauren.Nodzak@pernod-ricard.com jellington@webershandwick.com

Absolut Texas Tex N' Cran Recipe

Absolut Texas Tejano Recipe

Related Link:

Photo: http://photos.prnewswire.com/prnh/20140218/NY66987-a
Photo: http://photos.prnewswire.com/prnh/20140218/NY66987-b
Photo: http://photos.prnewswire.com/prnh/20140218/NY66987-c

SOURCE Pernod Ricard USA
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