Accelerometers from STMicroelectronics Track Activity of Objects and People Before Reporting to Mother

Accelerometers from STMicroelectronics Track Activity of Objects and People
Before Reporting to Mother

   Award-winning^[1] Internet-of-Things application leverages best-in-class
                                accelerometer

Geneva, Switzerland, Feb. 18, 2014 (GLOBE NEWSWIRE) -- STMicroelectronics
(NYSE:STM), a global semiconductor leader serving customers across the
spectrum of electronics applications, the world's top MEMS
(Micro-Electro-Mechanical Systems) manufacturer and the leading supplier of
MEMS for devices for consumer and mobile applications^[2], today announced
that its accelerometer is helping to track motion in the innovative Mother and
Motion Cookies from Sen.se, a designer of smart connected devices for the
Internet of Things.

Sen.se's Mother is a caring, adaptable, and programmable device that instantly
turns objects into smart and understanding things. Sen.se Mother is the head
of a family of as many as 24 small connected sensors - the Motion Cookies -
that blend into your daily life to make it more serene, healthy, and
pleasurable.

Motion Cookies, the first essential members of the ever-growing Mother family,
use an ST ultra-low-power, high-performance "nano" LIS3DH accelerometer to
detect and understand the movements of objects and send the data to the
Mother. The small and slick Motion Cookies, which can be attached to almost
anything, leverage the smart embedded functions and advanced power saving of
ST's accelerometer. The result: Sen.se's ultra-efficient Motion Cookies can
store 10 days' worth of data when they are away from the Mother, and have a
battery life of a year, or several months in mobility.

ST, the one-stop MEMS supplier of choice^[3], has its MEMS sensors enabling
motion-activated user interfaces in many popular consumer smart devices, with
leadership in all major mobile operating systems.

rafi Haladjian, CEO, Sen.se declared, "This new generation of multipurpose
smart sensors demonstrate how Sen.se can augment traditional industries to
easily imagine, experiment and manufacture new products enhanced with new
digital services."

"As exceptionally power-efficient, sensitive, and reliable devices, ST motion
sensors are at the heart of a growing ecosystem of connected devices. With
Sen.se's Mother, they are enabling an award-winning and innovative application
with life-enhancing capability," added Fabio Pasolini, General Manager, Motion
MEMS Division, STMicroelectronics.

Sen.se's Mother and its Motion Cookies are available for pre-order at
www.sen.se. Shipping will start in spring 2014.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on
ST can be found at www.st.com.

About Sen.se

Sen.se was founded in 2010 by rafi Haladjian and Franck Biehler. rafi
Haladjian co-founded Violet in 2003, creators of Nabaztag - the first
connected rabbit and first Smart Object. Sen.se develops a new generation of
Smart Objects, such as Mother & the Motion Cookies, destined to blend
elegantly and unobtrusively into the lives of users while collecting
meaningful data, continuously and over long periods of time. Sen.se creates
and operates a platform with the capacity to collect huge amounts of data in
real time from any source, more specifically from Smart Objects. In addition
to marketing Mother & the Motion Cookies to consumers, Sen.se is also working
on the development of products for the business-to-business market. Sen.se is
headquarted in Paris, France. For more information go to https://sen.se/.

For Press Information Contact:

STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com

Sen.se
USA / Canada: Karen Pineman
+1 917-453-6887 / USMedia@sen.se
Rest of the world: Jean-François Kitten

[1] Sen.se, creator of the Mother family of connected devices, has been named
CES Innovations 2014 Design and Engineering Innovation Award Honoree in the
"Technology for a better world" category and has been awarded by Engadget with
the Best of CES 2014 awards. [2] Source: Consumer and Mobile MEMS Market
Tracker H1 2013. [3] ST offers a comprehensive portfolio of micro-machined
accelerometers, gyroscopes, pressure sensors, magnetic sensors, and
microphones and has the capability to integrate these in multi-sensor combos
with on-board signal processing, control functions, sensor-fusion algorithms,
and wireless connectivity.

Motion Sensors from STMicro Enable Sen.se IoT Application
http://hugin.info/152740/R/1762715/597178.pdf

Motion Sensors from STMicro Enable Sen.se IoT Application_IMAGE
http://hugin.info/152740/R/1762715/597179.jpg

HUG#1762715

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