SAP Joins International Telecommunication Union

               SAP Joins International Telecommunication Union

SAP Makes Commitment to the ITU to Help Connect the World

PR Newswire

WALLDORF, Germany, Feb. 18, 2014

WALLDORF, Germany, Feb. 18, 2014 /PRNewswire/ --SAP AG (NYSE: SAP) today
announced it has become a sector member of the International Telecommunication
Union (ITU), a specialized agency of the United Nations. Headquartered in
Geneva, the ITU is made up of more than 700 members and associates from the
private sector and academia, in addition to 193 government members. SAP will
participate in ITU's Telecommunication Standardization Sector (ITU-T), which
assembles experts from around the world to develop standards and protocols for
the global information and communication technologies (ICT) industry.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

The ITU-T's standardization work is carried out by Study and Working Groups,
in which sector members develop Recommendations for respective areas of ICT.
To date, over 3,000 ITU Recommendations define the operation and security of
the global ICT infrastructure. SAP will leverage its extensive experience as a
world leader in enterprise software and software-related services to
contribute to ITU-T recommendations for ICT related standard settings. 

In June, SAP won a contract to to help the ITU manage more than 500 globally
dispersed events and meetings every year.

"SAP is excited to help shape the future of the telecom industry in
partnership with the ITU," said Howard Stevens, global general manager,
Telecom Business Unit, SAP. "Joining this esteemed group of experts, we look
forward to developing partnerships and sharing our technological expertise and
work with the private and public sector worldwide to the incredibly important
goal of ensuring interoperable global standards for the ICT industry."

"I am delighted to welcome SAP to the ITU-T," said Malcolm Johnson, director
of ITU's Telecommunication Standardization Bureau. "The company's contribution
to this body will be immeasurable both in regards to technological expertise
in the areas of cloud computing, software and business intelligence, but also
its contribution to the overall mission of the ITU. We just recently began
using SAP CRM and look forward to its contribution to the collaboration
between our members in the standards development processes."

SAP is planning to participate in the ITU-led key discussions on developing
industry-wide standards in areas, including cloud computing, security, Big
Data and Internet of Things (IoT).

On February 18, 2014, SAP will deliver a keynote in an interactive workshop
hosted by the ITU at its headquarters in Geneva on the latest trends in IoT.
The target audience consists of managers and engineers working with IoT
applications, service providers planning on delivering IoT solutions and
policy and standards makers. IoT experts from industry, government and
academia will explore the status of various standards initiatives in IoT and
machine-to-machine communications (M2M) at ITU as well as other standards
developing organizations (SDOs).

For more information, including news issued from Mobile World Congress 2014,
being held February 24-27 in Barcelona, Spain, visit the SAP Newsroom.

About ITU
ITU is the leading United Nations agency for information and communication
technology. For nearly 150 years, ITU has coordinated the shared global use of
the radio spectrum, promoted international cooperation in assigning satellite
orbits, worked to improve communication infrastructure in the developing
world, and established the worldwide standards that foster seamless
interconnection of a vast range of communications systems. From broadband
networks to new-generation wireless technologies, aeronautical and maritime
navigation, radio astronomy, satellite-based meteorology and converging
fixed-mobile phone, Internet and broadcasting technologies, ITU is committed
to connecting the world. www.itu.int

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 253,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2014 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their
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For customers interested in learning more about SAP products:
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United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Kate McNeel, SAP, +1 (484) 624-2256, k.mcneel@sap.com, CST
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST;
press@sap.com
Leslie Johnson, PPR Worldwide, +1 (415) 268-1631, Leslie.Johnson@pprww.com,
PST

SOURCE SAP AG

Website: http://www.sap.com
 
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