TOMY Builds On Bestselling, Award-Winning Global Brands With Action And Innovation At Toy Fair 2014

   TOMY Builds On Bestselling, Award-Winning Global Brands With Action And
                         Innovation At Toy Fair 2014

Battroborg™ Warrior takes motion-controlled battling to the next level,
Pokémon transforms kids into trainers, Chuggington StackTrack™ soars to new
heights and all-new Sonic the Hedgehog line debuts.

PR Newswire

OAK BROOK, Ill., Feb. 17, 2014

OAK BROOK, Ill., Feb. 17, 2014 /PRNewswire/ -- TOMY International, a leading
global designer, producer and marketer of a broad range of innovative,
high-quality toys that kids love and parents ask for by name, previews its
2014 line-up at American International Toy Fair (Booth #2273). The Battroborg™
motion-controlled battling robot brand adds stealth, weaponized warriors, the
sought-after Pokémon line expands with fun-filled role-play toys, and
Chuggington StackTrack™ playsets feature working mega cranes, escalators and
elevators that give die-cast engines a lift no matter how tall kids stack
their track. In addition, TOMY unveils a brand new toy line as the newly-named
master toy partner for Sonic the Hedgehog, while John Deere digs deeper into
toys with its Gear Force preschool line.

"This year we are significantly expanding our offerings of innovative new toys
across all our award-winning, best-selling owned and licensed brands," says
Greg Kilrea, President and Chief Executive Officer of TOMY International. "We
are able to achieve this by leveraging the talents and assets of our global
resources, driving innovation in new and existing product lines and furthering
our goal of delivering the best in branded play experiences to consumers
throughout the world."

Highlights of what's new across TOMY brands for 2014 include:

TOMY is hauling out the big blades in its next-generation Battroborg Warrior
line. Taking the best of motion control battling, which made the original
Battroborg one of 2013's hottest holiday toys, Battroborg Warrior evolves the
borgs from bare knuckle brawlers to stealth, weaponized warriors.  The
revolutionary robots feature interchangeable weaponry that takes battle play
to a whole new, customizable level. Players choose their Warrior from themes
including Samurai, Ninja, Knight and Viking, then customize and outfit them
for battle with interchangeable weapons. The single-handled katana blade
controller challenges players to perfect their swordsmanship; as players slice
and cut with the katana controller, the Battroborg Warriors are thrust into
battle. The new Warrior Battle Arena adds to the challenge with working trap
doors, and spring-loaded training flags help players master the art of motion
control. MSRP: Battle Arena with 2 Warriors--$69.99; Warrior Single
Pack--$29.99. Ages: 6 years and up.

Sonic the Hedgehog
TOMY has recently been named master toy partner for SEGA's Sonic the Hedgehog
toy categories including plush, action figures, RC, role play, vehicles and
novelty. This year SEGA introduces a new branch of the Sonic universe,
entitled Sonic Boom,  that will include a CG animated television series, new
video games for the Wii U system and the Nintendo 3DS hand-held system, and a
new toy line by TOMY. The high-quality, collectible toy line fueled by TOMY
innovation, features a 3-inch figure with launcher, a 12-inch talking plush
and a Sonic Mask that will transform boys into Sonic the Hedgehog.

John Deere
John Deere digs deeper into the toy industry by introducing a brand new and
exciting addition to the line: Gear Force—action-packed toy vehicles that
offer endless farm and off-road excitement, made especially for the preschool
crowd. Each Gear Force set is a complete adventure in a box, and is available
in an assortment of vehicles, poseable and articulated character figures and
animals, and themed accessories. Plus, each set is compatible with all other
John Deere Gear Force sets for tons of play possibilities. Highlights of the
new 2014 John Deere line from TOMY include:

  oGear Force Harvest Action Combine —  The largest vehicle in the John Deere
    Gear Force fleet, this ultra-powerful combine features cool sounds and
    lights, plus the ability to pick up bales and 'pop' them out of the
    hopper. The playset also includes two figures, a bull, and tons of
    accessories. The Combine Harvester is designed for hours of off-road
    adventure fun. MSRP: $59.99. Ages: 3 years and up.
  oGear Force Earth Moving Vehicles — Gear up with these earth-moving John
    Deere vehicles. Strong enough to tackle any task, these ginormous vehicles
    feature lights, sounds and real moving parts that are activated by pushing
    the cab roof down. Each 'story in a box' includes two articulated
    figures, accessories and a bonus animal. MSRP: $34.99. Ages: 3 years and

As the exclusive licensee and distributor for Pokémon in categories including
figures, figure accessories, plush, playsets, role-play and more, TOMY debuts
its all-new line for one of the world's leading kids' entertainment
franchises. New for 2014, TOMY premieres its first line of role-play items
designed to help transform kids into Pokémon trainers. Highlights include:

  oBattle Ready™ Pikachu™ — I choose you Pikachu! Pikachu launches foam
    discs either off your shoulder or on a tabletop or floor. Includes
    Pikachu, an adjustable backpack harness with storage compartment, eight
    foam discs and two button cell batteries. Let the battle begin!
  oTrainer Gloves with Sound™ —  Get ready to become a Pokémon Trainer with
    Ash's gloves! These gloves are motion activated, so when you pretend to
    throw your Poké Ball into battle, you hear four different sound effects.

Chuggington StackTrack
Chuggington StackTrack™--the first-ever train track system designed to build
vertical layouts—reaches new heights with more action, excitement and
elevation than ever before. For the first time, new StackTrack sets feature
working escalators, elevators and mega cranes, helping die-cast engines scale
the super-tall layouts and enhancing interactivity for even more Chuggington
fun. Discover high speed tunnels, busy train yards and adventurous new engines
in the 2014 Chuggington StackTrack line, brimming with characters, locations
and equipment based on new TV episodes from Ludorum's popular animated series.
This year, TOMY inspires fans to get creative and combine Chuggington playsets
and track pieces to create amazing Megabuilds with the launch of Megabuild
Junction ( Megabuild Junction showcases awe-inspiring
layouts and provides instructions at a variety of different building skill
levels so kids can combine existing playsets and create mega-exciting

Step-by-step instructions tell which sets and track pieces are used,
encouraging kids to re-create the sample Megabuilds or challenge their
imaginations to create new combinations, and then share photos or videos of
their Megabuilds on social media. Featured playsets in the 2014 Chuggington
StackTrack line include:

  oBrewster's Big Build Adventure Set —  Based on the Chuggington tentpole
    episode airing this fall, this set is packed with tons of play and
    innovative new features, including a working escalator, an elevator, a
    working mega crane, a trick bridge, a tunnel, and two Die-Cast engines.
    The set features four levels of elevation and multiple layouts for
    extended play. MSRP: $49.99. Ages: 3 years and up.
  oChecker Station Set —  Based on the new Season 4 Chuggington location, the
    Checker Station Set is a great starter set for beginning engineers. Wilson
    is traveling through Chuggington, working hard and learning new skills.
    This set includes an elevator, swing gates, and a Die-Cast engine. The set
    features two levels of elevation and multiple layouts for extended play.
    MSRP: $19.99. Ages: 3 years and up.
  oChug Patrol Head Quarters Set —  Based on the iconic Chug Patrol Head
    Quarters location, the Chug Patrol Head Quarters Set is packed with play
    and new adventures. Chug Patrol Wilson is training hard as the newest
    member of the Chug Patrol Team. This set includes a turn table, complete
    track layout, and a Die-Cast engine. The set folds up and stores track and
    engines for portable play on-the-go. MSRP: $29.99. Ages: 3 years and up.

Chuggington Wooden Railway
Chuggington Wooden Railway combines classic wooden toy train play and the
exciting world of Chuggington, based on Ludorum's popular animated series. The
line is great for first train sets, collectors and gifts. Highlights of new
2014 items include:

  oTunnel Adventure Set —  The Chuggineers excavate a super long tunnel to
    Tootington. Kids can attach Brewster to the Tunnel Boring Machine to dig
    their way through the big tunnels, or pick up and drop off cargo at the
    drop and load yard with the magnetic crane. The set includes Chuggineer
    Brewster, Cargo Car, Crane and the Tunnel Boring Machine. MSRP: $149.99.
    Ages: 3 years and up.
  oMine Excavator Set —  Chuggington wasn't built in a day…the Chuggineers
    excavate the Rocky Ridge Mine in preparation for the High Speed Tunnel to
    Tootington. This playset includes Chuggineer Brewster, Cargo Car, Cargo
    Bin, Magnetic Rock, Excavator and more than 7 feet of track. MSRP: $69.99.
    Ages: 3 years and up.

The Lamaze Infant Development System is a comprehensive collection of soft
toys and activity gyms based on Lamaze International's philosophy of healthy
parenting, making Lamaze toys by TOMY the ideal baby shower gift for expecting
moms. Lamaze understands that what matters most to parents is keeping their
children healthy, happy and safe. Designed in conjunction with child
development experts and building on the brand's popular award-winning product
lines, new 2014 introductions include:

  oSit Up and See Gym™ — The Lamaze Sit Up and See Gym is an all-in-one
    system that grows with baby, features many fun ways to play, and is easy
    to fold up, store and take on the go. The gym arch can be positioned at
    any angle. When baby bats at the mobile, it spins and the sun mirror
    lights up and plays a fun ocean song. The three removable dangling plush
    include either ribbons, rattle, or crinkle sounds to stimulate babies'
    senses. MSRP: $79.99. Ages: newborn and up.
  oFreddie the Firefly™ Peekaboo Book — Shine a Light Freddie is an all soft
    book with peekaboo flaps, crinkle, and bright colors to stimulate baby's
    developing senses. The sweet bedtime story and hidden words under crinkly
    flaps make reading fun for parents and baby. MSRP: $14.99. Ages: 12 months
    and up.
  oNight Night Owl — This soft and cuddly owl will soothe baby with her color
    change nightlight and gentle melodies. Packed with different textures,
    patterns and bright colors for tactile and visual development. MSRP:
    $29.99. Ages: newborn and up.

The TOMY Toys toddler line is comprised of innovative products that come alive
and engage children in endless hours of play. These magical, interactive toys
get toddlers toddling with action, lights, music and sound, while also
bringing back nostalgic memories to parents who may recall loving similar
items from their own childhoods. Push N' Chase Turtle (MSRP: $10.99, ages 9
months and up) is a push along, push n' go and rattle all in one, that
promotes baby's muscle development and encourages crawling. Counting with Luke
the Loop (MSRP: $24.99, ages 18 months and up) keeps toddlers active while
teaching them to count in 4 different languages. Soar Luke through the air or
push him along to the sounds of whimsical music, engine and a turning
propeller. Ride N' Rock Playhorse (MSRP: $69.99, ages 12 months and up) is a
portable, compact 5-in-1 toddler activity center loaded with features to keep
baby engaged and active, with a Rocking Horse, Ride-on, Push-along, Storage
and Wagon.

About TOMY International
TOMY International ( is a leading global designer, producer and
marketer of a broad range of innovative, high-quality toys sold to
preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning®,
Battroborg™ and Tomica® brands as well as products for parents, infants and
toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and
Boon® brands. TOMY International also markets its products under popular and
classic licensed properties such as John Deere, Pokémon, Chuggington, Sonic
the Hedgehog, Dinosaur Train, Disney's Winnie the Pooh, Princesses, Cars,
Fairies and Toy Story, and other well-known properties. TOMY International's
mission is to inspire and fulfill the dreams of children and parents
worldwide. TOMY International reaches its target consumers through multiple
channels of distribution supporting more than 25,000 retail outlets throughout
North and South America, Europe and Australia. TOMY International is a wholly
owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code
No. 7867). © TOMY

SOURCE TOMY International

Contact: Matt Miller, Salmon Borre Group, 847.582.1610,,
Twitter: @TOMYNewsUS
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