Saban Brands POWERS UP Costume Business for its Iconic Power Rangers Franchise

Saban Brands POWERS UP Costume Business for its Iconic Power Rangers Franchise

Disguise, Rubie's and Morphsuits to Produce Power Rangers Costumes for Fans of
All Ages through 2017

PR Newswire

LOS ANGELES, Feb. 17, 2014

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ --Saban Brands strengthens its Power
Rangers costume business through licensing renewals with Disguise Inc.,
Rubie's Costume Company and Morphsuits. Each partner will continue producing
character-inspired costumes through 2017. As superheroes remain a top
performing Halloween costumes for kids and adults, Power Ranger fans can suit
up as their favorite Ranger year after year.

Disguise Inc., the Halloween costume division of JAKKS Pacific, Inc., and
Rubie's Costume Company will continue to produce classic Mighty Morphin Power
Rangers costumes as well as all-new styles from the current and upcoming Power
Rangers seasons for both children and adults. Power Rangers costumes from
Disguise will be available throughout North America, while Rubie's will be
available in Europe, the Middle East, Africa, Australia and New Zealand.

Morphsuits will continue producing its best selling, all-in-one Mighty Morphin
Power Rangers spandex costumes, which are available for adults in North
America, Europe, the Middle East, Africa, Australia, New Zealand, and on
www.morphsuits.com.

"Power Rangers costumes are wildly popular with fans spanning multiple
generations, and we couldn't be more excited to continue these strong
partnerships with experts in the costume industry," said Kirk Bloomgarden,
Senior Vice President of Global Consumer Products at Saban Brands. "Always
designed with great attention to detail, Disguise, Rubie's and Morphsuits
consistently deliver authentic costumes that bring to life the action and
adventure of the Power Rangers series for fans around the world."

While Power Rangers costumes are in demand all year long, the Halloween season
is by far the most popular time for fans to dress up as the iconic
superheroes. Saban Brands, in partnership with licensees and retailers,
celebrate Halloween with a large-scale Halloween safety campaign educating
kids on safety tips to use while trick-or-treating.

For more information on Power Rangers, please visit www.powerrangers.com and
follow the brand on Facebook, Twitter, Instagram and YouTube.

About Saban's Power Rangers
Saban's Power Rangers  franchise is the brainchild of Haim Saban, creator and
producer of the original Mighty Morphin Power Rangers hit series that launched
in 1993. Following its introduction, Power Rangers quickly became the
most-watched children's television program in the United States and remains
one of the top-rated and longest running boys live-action series in television
history. The series follows the adventures of a group of ordinary young people
who "morph" into superheroes and save the world from evil. It is seen in more
than 150 markets around the world, translated into numerous languages, and is
a mainstay in the most prominent international children's programming blocks.
SCG Power Rangers LLC, which licenses and merchandises the Power Rangers
brand, is an affiliate of Saban Brands. For more information, visit
www.powerrangers.com.

About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was
established to acquire and develop a world-class portfolio of properties and
capitalize on the company's experience, track record and capabilities in
growing and monetizing consumer brands through content, media and
marketing.SB applies a global omni-channel management approach to enhancing
and extending its brands in markets worldwide and to consumers of all ages.
The company provides full-service management, marketing, promotion and
strategic business development for its intellectual properties including
comprehensive strategies unique to each brand, trademark and copyright
management and enforcement, creative design, retail development,
direct-to-consumer initiatives and specialized property extensions.SB is led
by a superior management team with decades of experience in media, content
creation, branding, licensing, marketing, digital and finance. SB'sportfolio
of properties currently includes Power Rangers, Paul Frank, Digimon Fusion,
Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information,
visit www.sabanbrands.com.

About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry with
innovative and trend setting costumes and accessories. Based in San Diego,
Disguise represents many of the world's leading licensed brands to the
nation's largest retailers as well as specialty, party and pop up stores. As
a wholly owned subsidiary of JAKKS Pacific since 2008, Disguise designs and
manufactures millions of costumes for the American market each year bringing
smiles and creating memories for kids young and old. To see Disguise's
extensive Halloween collection, please visit www.disguise.com.

Disguise is a trademark of Disguise, Inc.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS' diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Road Champs®, Funnoodle®, JAKKS
Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose
Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno®
property and toy line. JAKKS is an award-winning licensee of several hundred
nationally and internationally known trademarks including Nickelodeon®, Warner
Bros.®, DC Comics, Saban's Power Rangers® and Cabbage Patch Kids®. DreamPlay
Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to
develop, market and sell toys and related consumer products incorporating
NantWorks' proprietary iD recognition technology. www.jakks.com

Rubie's Costume Company
Rubie's is the world's largest manufacturer of Halloween costumes and
accessories, specializing in the creation, design, manufacturing, and
distribution of costumes, make-up, wigs, masks, hats, prosthetics, and
accessory items. Rubie's is the only truly global costume company with its own
local sales and marketing offices and year-round costume product warehousing
maintained in each of the UK, France, Germany, Netherlands, Spain, Portugal,
Brazil, Mexico, Israel, Australia, Japan, China, Canada, and the United
States, with distribution covering every market worldwide. For more
information please call 516-326-1500 or visit www.rubies.com.

About Morphsuits
Founded in 2009 by brothers Fraser and Ali Smeaton and friend Gregor Lawson,
Morphsuits is the costume phenomenon taking over the world. Morphsuits are
all-in-one spandex suits that cover the whole of your body from head to toe.
They're specially designed so that the wearer can breathe through them, see
through them and drink through them. In August 2013, Morphsuits launched Morph
Costume Co. and acquired ex-NASA engineer, Mark Rober's clothing and costume
company Digital Dudz, to integrate the interactive Digital Dudz smartphone app
to an expanding range of costumes. The full range of costumes available from
Morphsuits now exceeds 200 different designs and includes a huge variety of
costumes – from officially licensed Tetris blocks that use pop-up tent
technology, to Halloween costumes that feature wearable smartphone technology
to display real life beating hearts or open flesh wounds filled with maggots.
The patented integration with wearable technology came about when ex NASA
engineer, Mark Rober turned his talents to costume design and app creation,
and came on board with Morphsuits in 2013. At the end of 2013, digital
Christmas jumpers also joined the family of innovative products – this was
just the beginning, with a huge amount of exciting innovation and NPD in the
pipeline for 2014. www.morphsuits.co.uk



SOURCE Saban Brands

Website: http://www.sabanbrands.com
Contact: Becky Coulter, (310) 203-5725, bcoulter@sabanbrands.com
 
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