Activision And Hasbro Reveal TRANSFORMERS™: RISE OF THE DARK SPARK™ Video Game For Next Gen And Current Gen Consoles

Activision And Hasbro Reveal TRANSFORMERS™: RISE OF THE DARK SPARK™ Video Game
                    For Next Gen And Current Gen Consoles

PR Newswire

MINNEAPOLIS, Feb. 17, 2014

MINNEAPOLIS, Feb. 17, 2014 /PRNewswire/ -- Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), and
Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS™: RISE OF THE DARK
SPARK™, a video game complement to Paramount Pictures' upcoming film,
TRANSFORMERS: AGE OF EXTINCTION, set to release this June. This third-person
action adventure video game goes beyond the movie by uniting the universe of
director Michael Bay's TRANSFORMERS movies with the ever-popular Cybertron
universe. Players will choose from over 40 playable characters from the two
different universes as they battle to secure the Dark Spark. TRANSFORMERS:
RISE OF THE DARK SPARK will be releasing on Xbox One, the all-in-one games and
entertainment system from Microsoft, Sony's PlayStation®4 computer
entertainment system, Xbox 360 games and entertainment system from Microsoft,
PlayStation®3 computer entertainment system, Nintendo's Wii U™ system and the
Nintendo 3DS™ handheld system and Windows PC.

"TRANSFORMERS: RISE OF THE DARK SPARK is an arc between the Cybertron and
Earth based worlds of this popular franchise," remarked Mark Blecher, SVP
Digital Gaming & Corporate Development at Hasbro, Inc. "This year marks 30
incredible years of TRANSFORMERS. This game tells another chapter in the
TRANSFORMERS story that all fans will love."

Serving as a follow-up to both the upcoming TRANSFORMERS live-action film and
factions as it weaves the tale of the hunt for an ancient relic as powerful as
the Matrix of Leadership- the Dark Spark. Players will be able to switch
between the heroes of the noble AUTOBOTS and the nefarious DECEPTICONS
throughout the single-player campaign. Similar to High Moon Studios' CYBERTRON
entries in the highly regarded series, gameplay features nimble, fast-paced
running-and-gunning combat paired with traversal and vehicle action across
open battlefields for large-scale, dynamic conflicts.

Players will also see the return of the fan-favorite multiplayer mode,
Escalation, which delivers wave-based, survival-style gameplay for up to four
players online cooperatively. It features new, upgradeable defense systems,
recognizable adversaries from the lore, and an expanded roster of playable
characters from past and present. Additionally, an exciting new leveling
system transforms single-player and multiplayer into one unified, persistent
character development path. Experience earned in any part of the game unlocks
potent awards and tactical loadout choices – including new characters,
stronger weapons, special abilities and consumable bonuses- for use
throughout the entire game.

TRANSFORMERS: RISE OF THE DARK SPARK is currently rated "RP" (Rating Pending)
by the ESRB. Be sure to check out the latest information on the game at

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company's world class brand portfolio, including

From toys and games, to television programming, motion pictures, digital
gaming and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 180 markets
around the world, and for the U.S. on Hub Network, part of a multi-platform
joint venture between Hasbro and Discovery Communications.

Through the Company's deep commitment to corporate social responsibility,
including philanthropy, Hasbro is helping to build a safe and sustainable
world for future generations and to positively impact the lives of millions of
children and families every year. It has been recognized for its efforts by
being named one of the "World's Most Ethical Companies" and is ranked as one
of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn
more at © 2014 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered inSanta Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S.,Canada, theUnited Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the company's

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release date are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Activision Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking statements
in this release are based upon information available to Activision Publishing
and Activision Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true
when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used
with permission. ©2014 Hasbro. All Rights Reserved. ©2014 Paramount Pictures
Corporation. All Rights Reserved. Licensed by Hasbro. Game © 2014 Activision
Publishing, Inc. ACTIVISION is a registered trademark of Activision
Publishing, Inc. All rights reserved. Opening the game box and using the
software constitutes acceptance of the Software License Agreement available at ESRB rating icons are registered trademarks of
the Entertainment Software Association (ESA) and may not be used without
permission of the ESA. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Nintendo trademarks and copyrights are properties
of Nintendo. All other trademarks and trade names are the properties of their
respective owners.

SOURCE Activision Publishing, Inc

Contact: Amanda Young, Sandbox Strategies, 212.213.2451,
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