OSRAM SYLVANIA AND LOWE'S INTRODUCE FIRST ULTRA iQ LED LIGHT BULBS FOR IRIS HOME MANAGEMENT SYSTEM

 OSRAM SYLVANIA AND LOWE'S INTRODUCE FIRST ULTRA iQ LED LIGHT BULBS FOR IRIS
                            HOME MANAGEMENT SYSTEM

First LED Bulb With Remote Dimming Capabilities Designed for Lowe's Iris Home
Management System

PR Newswire

PHILADELPHIA and DANVERS, Mass., Feb. 13, 2014

PHILADELPHIA and DANVERS, Mass., Feb.13, 2014 /PRNewswire/ -- North American
lighting leader OSRAM SYLVANIA has joined with Lowe's to introduce SYLVANIA
ULTRA iQ^™, as the first LED bulb designed to work with the Lowe's Iris^™ home
management system. SYLVANIA ULTRA iQ LED bulbs are flood lights that work with
Iris to eliminate the need for conventional wall dimmers by allowing consumers
to control lighting and set lighting scenes wirelessly from anywhere in the
world with access to the internet.

Now available on Lowes.com and in most Lowe's locations, SYLVANIA ULTRA iQ
bulbs offer superior dimming quality and wireless dimming controls that are
compatible with smartphones, tablets, and the Iris system. SYLVANIA ULTRA iQ
bulbs are easy to use and are up to 80 percent more efficient than traditional
lighting.

"With ULTRA iQ and Iris, consumers can now remotely control their lighting
through smart devices while saving on electricity costs," said Ellen Sizemore,
product portfolio manager LED lamps, OSRAM SYLVANIA. "These light bulbs are
long lasting, energy saving options designed to easily integrate with the
smart homes of today."

SYLVANIA ULTRA iQ bulbs have a rated bulb life of 35,000 hours, which reduces
maintenance and bulb replacement costs. In a typical home, with lights in use
three hours a day, that 35,000 hours translates to nearly 32 years. Using only
11-watts, SYLVANIA ULTRA iQ LED bulbs are replacements for 65-watt
incandescent bulbs and feature integrated-wireless dimming control within the
bulb. These ULTRA iQ bulbs are designed for optimum use in kitchens, family
rooms, bedrooms, hallways and hard to reach areas in the home. The products
contain no mercury, lead or other hazardous materials.

Iris, Lowe's exclusive smart home solution, allows consumers to monitor and
control virtually everything in the home anytime, anywhere. Iris offers
consumers the ability to lock or unlock doors, change thermostats, turn on and
off lights, set security alarms, monitor smoke and water detectors, and more —
all from a single app controlled from a smartphone, tablet, or computer. Iris
is easy to set up; do-it-yourself installation typically takes approximately
one hour. Retail prices start at $179, with free basic service. For more
information about Iris, visit Lowes.com/Iris.

To learn more about SYLVANIA ULTRA iQ bulbs and other LED lighting choices
from OSRAM SYLVANIA, please visit www.sylvania.com or www.lowes.com/lighting.

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in
innovative design and energy saving technology. The company sells products for
homes, businesses and vehicles primarily under the SYLVANIA brand name, and
also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is
the North American operation of OSRAM GmbH, a subsidiary of OSRAM Licht AG.
For more information, visit www.sylvania.com or follow us on Facebook and
Twitter.

About Lowe's

With fiscal year 2012 sales of $50.5 billion, Lowe's Companies, Inc. is a
FORTUNE^® 100 company that serves approximately 15 million customers a week at
more than 1,825 home improvement and hardware stores in the United States,
Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is
the second-largest home improvement retailer in the world. For more
information, visit Lowes.com.

OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.

SOURCE OSRAM SYLVANIA

Website: http://www.sylvania.com
Contact: Ashley Albano, OSRAM SYLVANIA, (978) 750-2944,
ashley.albano@sylvania.com; Jaclyn Pardini, Lowe's Companies, Inc., (704)
758-4317, jaclyn.pardini@lowes.com
 
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