Busch Rolls Out First New Beer In More Than 15 Years: Busch Signature Copper Lager

 Busch Rolls Out First New Beer In More Than 15 Years: Busch Signature Copper

First and Only Copper Lager in Value Beer Category Offers Signature Smooth
Taste With 5.7% ABV; Busch Signature Copper Lager is Perfect for Those
"Slightly-More-Special Occasions"

PR Newswire

ST. LOUIS, Feb. 13, 2014

ST. LOUIS, Feb. 13, 2014 /PRNewswire/ --Busch Signature Copper Lager hit
shelves this week in select regions across the United States, marking the
arrival of the first liquid innovation for the Busch brand in more than 15
years and the first copper lager value beer on the market. The new brew –
available in 12 states across the Midwest – offers Busch drinkers a
slightly-more-flavorful beer for that slightly-more-special occasion.

(Photo: http://photos.prnewswire.com/prnh/20140213/CG64664)

"For Busch drinkers who work hard and want to celebrate an accomplishment, big
or small, we created a smooth-tasting copper lager for those moments in life
that deserve something slightly more special," said Edison Yu, vice president
of value brands at Anheuser-Busch. "Busch Signature is the first and only
copper lager in the category and a simple, approachable choice for consumers
that seek a more flavorful beer without any of the pretentiousness."

Busch Signature Copper Lager offers bold flavor without sacrificing
affordability. Proudly brewed with grains from America's heartland, the new
beer is a smooth, full-bodied copper lager that introduces the richness of
roasted caramel malts to the classic Busch recipe. The result is a sweet
aroma, signature smooth taste, clean finish and distinctive copper color.

Busch Signature Copper Lager gives Busch drinkers the same smooth, signature
taste they have come to expect from Busch beer, enhanced with a full-bodied
premium taste and 5.7% alc/vol.

Whether you are stocking the fridge for a get together with a few of your
favorites or picking up a six pack for the championship tailgate, Busch
Signature Copper Lager is the perfect complement to any event with cause for a
bit more celebration. Busch Signature Copper Lager is now available in
Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska,
North Dakota, Ohio, South Dakota and Wisconsin. It is available in three pack
sizes: 12-pack 12 oz. bottles; six-pack 16 oz. cans; and 25 oz. cans.

To usher in the new beer, Busch is offering fans a penny for their thoughts –
literally. At select establishments across the Midwest, consumers who provide
their thoughts on the taste and look of the new brew will receive a penny
along with a limited-edition Busch Signature Copper Lager coaster to
commemorate Busch's first liquid innovation in nearly two decades. Dates and
locations for the Busch Signature Copper Lager sampling events will be
announced in the coming weeks.

The concept and packaging for Busch Signature Copper Lager – developed in
partnership with LPK Cincinnati – feature a familiar mountain landscape with a
revamped copper color scheme.

For more information on Busch Signature Copper Lager, visit www.Busch.com or

For more than 160 years, Anheuser-Busch and its world-class brewmasters have
carried on a legacy of brewing America's most-popular beers. Starting with the
finest, all-natural ingredients sourced from Anheuser-Busch's family of
growers, every batch is hand-crafted using the same exacting standards and
time-honored traditions passed down through generations of proud
Anheuser-Busch brewmasters and employees. Best known for its fine
American-style lagers, Budweiser and Bud Light, the company's beers lead
numerous beer segments and combined hold 47.6 percent share of the U.S. beer
market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12
local breweries, 17 distributorships and 23 agricultural and packaging
facilities across the United States, representing a capital investment of more
than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is
among the global company's largest and most technologically capable breweries.
Visitor and special beermaster tours are available at its St. Louis and four
other Anheuser-Busch breweries. For more information, visit

For more information, please contact:
Nick Eickemeyer
Zeno Group
(312) 396-4397

SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com
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