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Bud Light Partners with Alcoa to Launch New Reclosable Aluminum Bottle

  Bud Light Partners with Alcoa to Launch New Reclosable Aluminum Bottle

       New ‘Cool Twist’ Package Uses Alcoa Technology and Bottle Sheet;
                        Alcoa Branding on Each Bottle

Business Wire

NEW YORK & PITTSBURGH -- February 13, 2014

Bud Light drinkers across America can now enjoy new, reclosable 16-ounce
bottles enabled by Alcoa’s technology and materials.

Bud Light drinkers across America can now enjoy new, reclosable 16-ounce
bottles enabled by Alcoa’s ...

Bud Light drinkers across America can now enjoy new, reclosable 16-ounce
bottles enabled by Alcoa’s technology and materials. The new Bud Light “Cool
Twist” reclosable aluminum bottle is based on Alcoa’s patented bottle
technology, uses Alcoa’s aluminum bottle sheet and carries the Alcoa logo on
the package. The Alcoa technology licensed by Anheuser-Busch for the Bud Light
"Cool Twist" bottle is built on years of expertise in creating innovative
packaging. Alcoa provided product support to the Anheuser-Busch Innovations
team, from package design through the launch of the new bottle. (Photo:
Business Wire)

The new Bud Light “Cool Twist” reclosable aluminum bottle is based on Alcoa’s
patented bottle technology, uses Alcoa’s aluminum bottle sheet and carries the
Alcoa logo on the package. The Alcoa technology licensed by Anheuser-Busch for
the Bud Light “Cool Twist” bottle is built on years of expertise in creating
innovative packaging. Alcoa provided product support to the Anheuser-Busch
Innovations team, from package design through the launch of the new bottle.

“Using our innovation, technology and full product support, Alcoa consistently
partners with customers to help them bring differentiated products to the
market,” said Andrey Donets, President of Alcoa Global Packaging.

“We partnered with Alcoa to leverage their insights and skill to develop a
package that combined both form and function, and we achieved that with the
‘Cool Twist’ bottle,” said Pat McGauley, vice president, Innovations,
Anheuser-Busch. “Not only does the ‘Cool Twist’ bottle have a sleek,
innovative design, but it feels colder.”

Alcoa’s Global Packaging group offers a suite of unique and proprietary
packaging technologies, allowing beer and beverage companies to bring their
brands’ to life in new and unique ways. These innovations enhance brands’
existing capabilities and result in cost-effective and efficient manufacturing
solutions that are fully compatible with existing production lines.

“Alcoa’s proven history of packaging innovation spans from the introduction of
the first pop-top tab on an aluminum can to this unique new aluminum bottle
for Bud Light,” said Dr. Raymond Kilmer, Alcoa Executive Vice President and
Chief Technology Officer. “Collaborating with Anheuser Busch to create and
deliver a cool, recyclable bottle that generates excitement for their
consumers is what Alcoa innovation is all about.”

To view Bud Light’s ad for the new “Cool Twist” reclosable aluminum bottle,
visit: https://www.youtube.com/watch?v=bdAvN92EIYI.

About Alcoa

A global leader in lightweight metals engineering and manufacturing, Alcoa
(NYSE:AA) innovates multi-material solutions that advance our world. Our
technologies enhance transportation, from automotive and commercial transport
to air and space travel, and improve industrial and consumer electronics
products. We enable smart buildings, sustainable food and beverage packaging,
high-performance defense vehicles across air, land and sea, deeper oil and gas
drilling and more efficient power generation. We pioneered the aluminum
industry over 125 years ago, and today, our 60,000 people in 30 countries
deliver value-add products made of titanium, nickel and aluminum, and produce
best-in-class bauxite, alumina and primary aluminum products. For more
information, visit www.alcoa.com, follow @Alcoa on Twitter
atwww.twitter.com/Alcoa and follow us on Facebook atwww.facebook.com/Alcoa.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140213005246/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50803427&lang=en

Contact:

Alcoa
Investor Contact
Kelly Pasterick, 212-836-2674
or
Media Contact
Kevin G. Lowery, 412-553-1424
Mobile: 724-422-7844
 
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