Dexia Asset Management rebrands as CANDRIAM

  Dexia Asset Management rebrands as CANDRIAM

    Positioning itself as a front-runner in the asset management industry

Business Wire

BRUSSELS -- February 13, 2014

Dexia Asset Management today reveals its new brand identity following its
acquisition by New York Life Investments on February 3^rd, 2014. The company
will now move forward as CANDRIAM, a leading pan-European, multi-specialist
asset manager, with EUR 73 billion assets under management^1.

Naïm Abou-Jaoudé, CEO of CANDRIAM and Vice Chairman of New York Life
Investment Management International, explains: « Our new name CANDRIAM is the
acronym of our core company values: “Conviction and Responsibility in Asset
Management. These two values drive everything we do. They are the roots of our
expertise, our innovative ideas and a great discipline in our investment
processes. Clear convictions empower our teams to strive for excellence.
Coupled with responsibility, conviction delivers sustainable outperformance
across all areas. »

The new brand name CANDRIAM reflects what the company stands for, its
heritage, its management style and its work ethics. The name CANDRIAM evokes
an interesting linguistic association: the root “CAND” suggests light and
positive energy. These positive attributes symbolise a fresh start full of
dynamism and enthusiasm, in line with strong ambitions to propel the company

Backed by New York Life, a Fortune 100 company, CANDRIAM benefits from the
strengths and resources of a renowned parent. The successful multi-boutique
approach of New York Life Investments allows CANDRIAM to maintain the
integrity of its investment processes and its distinct entrepreneurial
culture. This unique, complementary partnership is built on a shared long-term
vision and a strong cultural fit.

With its strong local footprint and client proximity, CANDRIAM is well
positioned to fully capitalize on its 20 year track-record and its
multi-specialist teams to better service its diversified client base. The
affiliation with New York Life will also allow CANDRIAM to expand
geographically and to continuously improve its ability to deliver the products
and services which its clients need and require.

Going forward, CANDRIAM expects continued interest from investors in its
multi-asset solutions and its key flagship strategies, in particular those
related to Corporate and High Yield, Biotech, SRI, Quant and European equity
strategies. Its Index arbitrage and other leading absolute return strategies,
presenting interesting risk / return profiles, are already gaining momentum
with investors.

Naïm Abou-Jaoudé adds: « Our new beginning as CANDRIAM offers an exciting
opportunity to grow and develop a leading brand in Europe and abroad. This new
energy will significantly reinvigorate our client relationships, unlock
business opportunities and boost our innovation. I am convinced that all the
ingredients are here to gain market share and position ourselves as a
front-runner in the asset management industry. »


Previously known as Dexia Asset Management, CANDRIAM is a leading pan-European
multi-specialist asset manager with a 20-year track record and a team of 500
experienced professionals. Managing €73B AUM at end December 2013, the company
has established management centres in Brussels, Paris, Luxemburg and Sydney
and has an experienced sales force covering Europe, the Middle East and
Australia. Its investment solutions cover five key areas: fixed income,
equities, alternatives, sustainable investments and advanced asset allocation.
Through conviction-driven investment solutions, CANDRIAM has earned a
reputation for delivering innovation and strong performance to a diversified
client base in over 25 countries.

CANDRIAM is the European foothold of New York Life Investments, ranked among
the world's largest asset managers^2.

A detailed press kit available on

^1 As at end December 2013

^2 Source: New York Life Investments ranked 29th among the world’s largest
money managers within Pensions & Investments, May 27, 2013. Rankings are based
on total worldwide institutional assets under management for the year-end
2012. New York Life Investments assets include assets of affiliated investment


For media enquiries:
Ilse Devynck, +32 (0)2 509 61 67 (as of 18 February 2014:
Sarah Decottegnie, + 33 (0)1 53 93 42 37 (as of 18 February 2014:
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