Douglas N. Biddle Named EVP and Chief Financial Officer of Bank of the Pacific

Douglas N. Biddle Named EVP and Chief Financial Officer of Bank of the Pacific

ABERDEEN, Wash., Feb. 13, 2014 (GLOBE NEWSWIRE) -- Pacific Financial
Corporation (OTCQB:PFLC),  the holding company for Bank of the Pacific, today
announced that Douglas N. Biddle was named Executive Vice President and Chief
Financial Officer of Bank of the Pacific, effective February 10, 2014.Biddle
will also serve as Treasurer of the holding company succeeding Denise
Portmann, who was recently promoted to President and CEO of the Bank.Portmann
will work with Biddle over the next several weeks to transition her current
responsibilities.

"We are delighted to welcome Doug to our management team," said Dennis Long,
President and Chief Executive Officer."With over 30 years of executive
banking experience, he brings a track record of success in the industry and a
unique blend of strategic financial skills.His proven leadership and stellar
reputation in the banking community will provide a strong complement to our
executive team."

Formerly with PremierWest Bancorp as their Executive Vice President and CFO,
Biddle also served as President and CEO of Plumas Bancorp, a California
community Bank from 2005 through 2010.During his twenty year career at Plumas
Bancorp, Biddle has served in various executive positions including Chief
Administrative Officer, Chief Financial Officer and Chief Operating Officer.

Biddle earned his BA in Political Science from the University of
California-Davis and an MBA from UCLA.He is a Certified Management Accountant
and a former National Bank Examiner with the Office of the Comptroller of the
Currency.

"Pacific Financial is one of the leading community financial institutions in
the Pacific Northwest.I am very pleased to join such an accomplished
executive team," said Biddle."Bank of the Pacific has a stellar business
reputation and the talent on hand to expand on its strong foundation and
continue to deliver superior service throughout its communities."

About Pacific Financial Corporation

Pacific Financial Corporation of Aberdeen, Washington, is the bank holding
company for Bank of the Pacific, a state chartered and federally insured
commercial bank.Bank of the Pacific offers banking products and services to
small-to-medium sized businesses and professionals in Washington and
Oregon.As of December 31, 2013, the Company has total assets of $705.0
million and operates 16 branches in the communities of Grays Harbor, Pacific,
Whatcom, Skagit and Wahkiakum counties in the State of Washington, and three
branches in Clatsop County, Oregon.The Company also operates loan production
offices in the communities of Vancouver, Dupont and Burlington in
Washington.Visit the Company's website at www.bankofthepacific.com. Member
FDIC.

CONTACT: DENNIS LONG, PRESIDENT & CEO
         DOUGLAS N. BIDDLE, TREASURER & CFO
         PACIFIC FINANCIAL CORPORATION
         360.537.4061
        
         The Cereghino Group
         IR CONTACT: 206-388-5785
 
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