Cabela’s® Announces Plans for Three New Stores

  Cabela’s® Announces Plans for Three New Stores

               Locations to open in Idaho, Virginia and Georgia

Business Wire

SIDNEY, Neb. -- February 13, 2014

Cabela’s Incorporated (NYSE:CAB), the World’s Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to introduce the unique
Cabela’s retail experience to customers in three new markets in 2015 and 2016
– Ammon, Idaho; Short Pump, Va.; and Fort Oglethorpe, Ga.


Construction is scheduled to begin later this year and Cabela’s plans to open
the location in spring 2015. The 42,000-square-foot store will be located in
the Sandcreek Commons development near Hitt Road and Sunnyside Avenue off
Interstate 15, serving the greater Idaho Falls area.

It will be Cabela’s third Idaho location, joining the Boise store opened in
2006 and the Post Falls store opened in 2007. Cabela’s expects the store to
employ approximately 90 full-time and part-time employees, most of whom will
come from Ammon and the surrounding area.

The Ammon store will be designed with a rugged look and feel and offer
seasonal product assortments. In addition to thousands of quality outdoor
products, the store also will feature museum-quality wildlife displays,
innovative digital signage, an indoor archery range and archery tech room, gun
counter and more.

Customers will be treated to the exciting Cabela’s shopping experience with
access to all Cabela’s merchandise via online order kiosks, as well as free
shipping with an in-store pickup program. In-store pickup allows customers to
order Cabela’s gear ahead of time and pick it up at their convenience at the
store of their choice.

“It’s incredibly exciting to announce a third location in Idaho, a place
Cabela’s loves,” said Tommy Millner, Cabela’s Chief Executive Officer. “The
continued loyalty of Cabela’s customers across the state, coupled with the
success of our Boise and Post Falls locations, made it an easy decision to
open a store in Ammon.”


Construction is scheduled to begin in 2015 and Cabela’s anticipates a spring
2016 opening. The 97,500-square-foot store will be located in the Short Pump
Station regional shopping center near the intersection of West Broad Street
and Cold Hill Lane along Interstate 64, serving the greater Richmond area.

It will be Cabela’s second Virginia location, joining the Bristol store
scheduled to open in 2015. The store will employ approximately 150 full-time
and part-time employees, with most coming from Richmond and the surrounding

The store will be built in Cabela’s next-generation layout, designed to
surround customers in an outdoor experience. It will feature thousands of
quality outdoor products, as well as museum-quality wildlife displays, a
mountain with a built-in aquarium, gun library, bargain cave, indoor archery
range and archery tech room, boat shop, fudge shop and deli. It also will
feature a Wildlife and Land Management department offering a full complement
of tractors, attachments, feed and seed and more.

“The tremendous reception we received to the Bristol announcement made it
clear that Virginians are hungry for the Cabela’s retail experience,” Millner
said. “We’re thrilled to begin the project and look forward to opening the


Construction is scheduled to begin later this year and Cabela’s projects a
fall 2015 opening. The 70,000-square-foot store will be located in Catoosa
County near the intersection of Interstate 75 and State Route 146 in a
development currently anchored by Costco, serving the greater Chattanooga,
Tenn., area.

It will be Cabela’s third Georgia store, joining the Augusta location
scheduled to open in March and the Acworth location scheduled to open this
fall. Cabela’s expects the store to employ approximately 140 full-time and
part-time employees. Most will come from Catoosa County and the surrounding

The store will include a mountain replica featuring North American game
animals recreated in their natural habitat, an aquarium, bargain cave, indoor
archery range, deli and more, in addition to thousands of quality outdoor

“This store will allow us to better serve the thousands of outdoorsmen and
women who live the Cabela’s lifestyle across the region,” Millner said. “We
look forward to serving the area for years to come.”

Currently, Cabela’s operates 50 stores across North America with plans to open
an additional 23 over the next two years.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening retail stores in Ammon, Idaho; Short Pump, Va.; and Fort Oglethorpe,
Ga.; and opening 23 new retail stores over the next two years. Forward-looking
statements involve risks and uncertainties that may cause the Company's actual
results, performance, or financial condition to differ materially from the
expectations of future results, performance, or financial condition that the
Company expresses or implies in any forward-looking statements. These risks
and uncertainties include, but are not limited to: the state of the economy
and the level of discretionary consumer spending, including changes in
consumer preferences, demand for firearms and ammunition, and demographic
trends; adverse changes in the capital and credit markets or the availability
of capital and credit; the Company's ability to successfully execute its
omni-channel strategy; increasing competition in the outdoor sporting goods
industry and for credit card products and reward programs; the cost of the
Company's products, including increases in fuel prices; the availability of
the Company's products due to political or financial instability in countries
where the goods the Company sells are manufactured; supply and delivery
shortages or interruptions, and other interruptions or disruptions to the
Company's systems, processes, or controls, caused by system changes or other
factors; increased or adverse government regulations, including regulations
relating to firearms and ammunition; the Company's ability to protect its
brand, intellectual property, and reputation; the Company’s ability to prevent
cybersecurity breaches and mitigate cybersecurity risks; the outcome of
litigation, administrative, and/or regulatory matters (including a
Commissioner's charge the Company received from the Chair of the U. S. Equal
Employment Opportunity Commission in January 2011, audits by tax authorities,
and compliance examinations by the Federal Deposit Insurance Corporation); the
Company's ability to manage credit, liquidity, interest rate, operational,
legal, regulatory capital, and compliance risks; the Company's ability to
increase credit card receivables while managing credit quality; the Company's
ability to securitize its credit card receivables at acceptable rates or
access the deposits market at acceptable rates; the impact of legislation,
regulation, and supervisory regulatory actions in the financial services
industry, including the Dodd-Frank Wall Street Reform and Consumer Protection
Act; and other risks, relevant factors, and uncertainties identified in the
Company's filings with the SEC (including the information set forth in the
"Risk Factors" section of the Company's Form 10-K for the fiscal year ended
December 29, 2012), which filings are available at the Company's website at and the SEC's website at Given the risks and
uncertainties surrounding forward-looking statements, you should not place
undue reliance on these statements. The Company's forward-looking statements
speak only as of the date they are made. Other than as required by law, the
Company undertakes no obligation to update or revise forward-looking
statements, whether as a result of new information, future events, or


Cabela’s Incorporated
Wes Remmer, 308-255-1244
Chris Gay, 308-255-2905
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