BlueConic Closes $3 Million in Series A Funding to Fuel Aggressive Expansion into the U.S. Market

  BlueConic Closes $3 Million in Series A Funding to Fuel Aggressive Expansion
  into the U.S. Market

Expansion Driven By 3x Annual Growth Rate and High Demand for Online Customer
                             Engagement Platform

Business Wire

BOSTON -- February 13, 2014

BlueConic, a company that helps brands optimize cross-channel marketing
opportunities through improved customer engagement, today announced a Series A
round of $3 million led by Sigma Prime Ventures. The Series A round brings the
company’s total funding to $7 million. BlueConic will use the funds to fuel
aggressive expansion into the U.S. market, including moving its corporate
headquarters and executive team to Boston and rapidly growing its sales and
marketing presence. The move comes on the heels of the company closing out
2013 with 300% year-over-year annual revenue growth.

As consumers increasingly come to expect a customized experience during each
interaction with a brand, marketers struggle to deliver personalized and
highly-relevant synchronized communications. According to Forrester Research’s
August 2013 report, “Customer Recognition: The CI Keystone,” by James
McCormick, “At scale, and across a greater slew of channels, this is much
easier said than done.” BlueConic, the report reads, among other vendors helps
"organizationstrack customers across channels by applying technology and
techniques toassociate multiple interactions - collected at multipletouch
points- witheach other; and withprofiles and/or customers.”

BlueConic offers a SaaS-based online customer engagement platform that
leverages a Big Data profile interaction store and machine learning to help
marketers synchronize relevant communications across web, mobile and social
channels in real time. Working in concert with existing marketing and web
technology, the platform facilitates relevant dialogues and experiences on an
individual level across all phases of the life cycle —anonymous visitors,
leads and identified customers—enabling improved customer journeys and
empowering brands with increased customer lifetime values and greater lift.

"BlueConic delivers a great ROI,” said Mark van Leest, media manager at Ajax,
one of the largest European sports brands and a BlueConic customer. “Its
unsurpassed profile-based approach delivered extremely high ticket shop click
through ratios’ up to 27.5 percent and raised pre-seasonal ticket sales a
whopping 36.4 percent.”

Founded in 2010 in the Netherlands by CEO Bart Heilbron and CTO Martijn van
Berkum, the company already has more than 70 customers and counts leading
worldwide brands such as Volvo, ING and Pitney Bowes among its customer base.
To date, the BlueConic platform has served more than 10 billion interactions
and manages more than 200 million user profiles on behalf of customers.

“Given all our discussions at Sigma Prime Ventures with customers in numerous
mid-large U.S. enterprises, it is clear there is a huge hole in the market and
a huge demand for this kind of a SaaS solution. BlueConic is answering the
question currently keeping CMOs and online marketers at brands of all sizes up
at night: How can I better engage anonymous prospects and known customers
across an ever-growing number of online channels?” said John Simon, managing
director, Sigma Prime Ventures. “The platform has proven to be extremely
scalable and the company has already seen tremendous success, making them a
great addition to the Sigma portfolio. We are excited to back them as they
move to Boston and take the U.S. market by storm.”

BlueConic’s U.S. headquarters is located in Boston’s financial district and
staffs four executives. Currently the company has a total headcount of 20
employees. The company is aggressively hiring in both sales and marketing,
with projections to have 15 U.S.-based and 35 total employees by the end of
2014.

“Moving our headquarters to the U.S. marks a major milestone in BlueConic’s
evolution,” said Heilbron. “Sigma is the ideal partner to help us take on this
new market and next phase of growth. U.S.-based enterprise marketers are
extremely sophisticated and we’re very confident they’ll see immediate and
sizable value in the BlueConic platform to help them improve online customer
engagement and ultimately, their contributions to sales and revenue.”

About BlueConic

BlueConic helps brands optimize cross-channel marketing opportunities through
improved customer engagement. It offers a SaaS-based online customer
engagement platform that leverages a Big Data profile interaction store and
machine learning to help marketers synchronize relevant communications across
web, mobile and social channels in real time. More than 70 brands currently
trust the platform to solve their customer engagement, channel optimization
and permission marketing challenges, including Volvo, ING and Pitney Bowes and
others. Founded in 2010, the company is headquartered in Boston, with offices
in Europe. Learn more at www.blueconic.com.

About Sigma Prime Ventures

Sigma Prime Ventures is a venture capital firm that invests in early stage
companies in the areas of SaaS, Cloud, Mobile, Disruptive Technologies and
Technology-Enabled Services. The Partnership focuses on great entrepreneurs
and works in conjunction with them to build great companies. The firm’s
partners have deep operating and startup experience, collectively having
founded 11 companies, provided executive leadership to 17 companies, and had
exits worth over $4.2B. Since 1984, the firm’s partners have fostered the
growth & exit of numerous technology companies, including Internet Security
Systems (IPO), m-Qube (acquired by VeriSign), Storage Networks (IPO), Vignette
(IPO), Vlingo (acquired by Nuance), Aprimo (acquired by Teradata), Initiate
(acquired by IBM), Octane (acquired by e.Piphany), OpenPages (acquired by
IBM), Tradex (acquired by Ariba) and others. Sigma Prime Ventures has offices
in Boston and New York City, and invests across the U.S. with a focus on the
East Coast. For more information, please visithttp://www.sigmaprime.com.

Contact:

Version 2.0 Communications for BlueConic
Libby Fortier, 617-426-2222
LFortier@v2comms.com
 
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