Elliot Maisel, Chairman and CEO of FIN Branding Group to Assume Vice-Chairman Role at Victory Electronic Cigarettes Corporation

Elliot Maisel, Chairman and CEO of FIN Branding Group to Assume Vice-Chairman 
Role at Victory Electronic Cigarettes Corporation 
- Brings significant leadership and industry expertise to the Board 
- Appointment follows signing of definitive agreement announced
earlier this week 
SPRING LAKE, MICHIGAN -- (Marketwired) -- 02/13/14 --   Victory
Electronic Cigarettes Corporation (OTCQB: ECIG) today announced that
Elliot B. Maisel, Chairman and Chief Executive Officer of FIN
Branding Group will join the Board of Directors of Victory Electronic
Cigarettes Corporation as Vice-Chairman and Lead Director.  
Elliot B. Maisel brings a long history of business success to the
group. Previously, Mr. Maisel served as the Chairman and Chief
Executive Officer of FIN Branding Group, LLC. Mr. Maisel currently
serves as Chairman and Chief Executive Officer of Gulf Distribution
Holdings, LLC, and joined the group in 1974. Gulf Distributing
Holdings, LLC is the parent company of four beverage distribution
operations: Gulf Distributing Company of Mobile, Allstate Beverage
Company, Goldring Gulf Distributing Company, and Energy Beverage
Management Company. The group is one of the leading beverage
distributors in the United States with annual case sales volume of
more than 13 million cases. 
He joined Gulf Distributing Company of Mobile, LLC in 1974. He
graduated from University of Alabama in 1976.  
Mr. Maisel noted, "I am very excited to join Victory's Board of
Directors and join them in the mission to create the world's largest
independent electronic cigarette company. Ultimately it was a very
easy decision to partner with a small group of like-minded leaders
who had the exact same objectives as I did. Together, we are going to
achieve our goals that much faster. The FIN brand is a great addition
to the group, and now as part of a portfolio of leading brands for
distributors, retailers, and consumers, we have an unbeatable lineup
that I am excited to continue to build."  
Brent Willis, Chairman and CEO of Victory Electronic Cigarettes, and
former board member at AmBev, and President at the Coca-Cola Company
in Latin America commented, "I am extremely enthusiastic about
partnering with Elliot to build this company to its fullest
potential. We share a passion for winning, share a common objective,
and share common backgrounds and experiences in the beverage
industry. As Vice-Chairman he will bring tremendous leadership to an
increasingly globally powerful board, and I know he will be
instrumental in helping drive the group's operational success." 
About Victory 
Victory Electronic Cigarettes Corporation is dedicated to providing a
cleaner and healthier alternative to smoking for all, and intends to
empower smokers to regain their freedom. Victory is one of the
leading companies in the rapidly emerging and fast-growing electronic
cigarette category. Victory offers consumers a full product portfolio
that incorporates the highest quality and latest technology, and has
been rated as superior in real tobacco taste amongst major brands.
Victory's experienced management team is positioned to leverage its
differentiated portfolio, distinct go-to-market approach, and
low-cost infrastructure to accelerate growth and drive significant
value for its shareholders.  
About FIN 
FIN Branding Group LLC is one of the leading electronic cigarette
companies in the United States with distribution of its iconic
American brands in all 50 states in more than 50,000 outlets across
all channels of distribution including food, drug, mass, gas and
convenience. FIN is sold in some of the most respected retailers in
the country with leading positions in Wal-Mart, Sam's, Walgreen's,
Rite-Aid, Kroger, 7-11. Circle K, Stripes, Mapco, and more than 200
other major accounts. The group was founded in 2011, and quickly rose
to enjoy one of the leading share positions in the United States. 
Safe Harbor Disclosure 
This press release contains forward-looking statements reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of Victory, including statements regarding Victory's
expectation to see continued growth. The forward-looking statements
are based on the assumption that operating performance and results
will continue to materialize consistent with recent trends.
Management believes these assumptions to be reasonable but there is
no assurance that they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance are
subject to certain risks and uncertainties, and actual results may
differ materially. These risks and uncertainties include: Victory's
reliance on additional financing, as Victory has not achieve
profitability; risks associated with Victory's products, including
that they may pose a health risk; governmental regulations may impact
Victory's business; the market or consumers may not accept Victory's
products; Victory relies on a single class of products; existing or
pending patents may affect Victory's business; and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, Victory undertakes no
obligation to update or revise any forward-looking statements. 
Investor inquiries: ICR, Inc.
James Palczynski
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