New Delhi, Delhi, India Panasonic India, a global leader in innovation and technology, today marked its entry into the feature phone market by launching two new phones- EZ240 & EZ180. Continuing with its focus on the mobility segment and following up on the recent success in the smartphones category, these phones are designed to deliver an affordable mobile experience to its consumers. Priced at Rs. 1,790 and Rs. 1,350 respectively, these are the only devices in the Indian feature phone market which are CE certified. Additionally, the new phones offer a great battery life, Hindi support and security features like mobile tracker, security Inbox & application privacy which certainly redefine the feature phone space through value and consistency. The mobility landscape in India is rapidly evolving driven by factors such as improving mobility infrastructure and lowering prices of technology. In line with this, the company offers a range of mobility solutions catering to the entire spectrum of its consumers. While the feature phones are a perfect solution for customers purchasing a low-priced phone without having to sacrifice on the reliability aspect, the smartphone range of Panasonic focuses on the younger generation – the always-on-the-go college youth, and the premium executive class. The latest offerings aim to fuel user-adoption and reach out to the masses reinstating the brand's commitment towards bringing the best of technological innovation to its customers at an attractive price. Mr. Manish Sharma, Managing Director, Panasonic India expressed “With these new offerings, Panasonic is focusing on expanding beyond the metros and delivering a remarkable mobile experience to the Indian mass consumers in tier II & tier III cities. This launch is a testimony to the company's focus in reaching out to these markets which are increasingly price-sensitive perfectly matching to our consumers' needs for affordable solutions.” The newly launched phones are designed to seamlessly prioritize and merge the vital mobile purposes that matter most to customers across diverse markets, resulting in ultimate end-to-end mobile experience that is making intelligent living affordable to all. These phones have been made available to consumers across retail outlets and chains in India from 2nd February, 2014. About Panasonic Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/. About Panasonic India Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in. Note to Editors: Easy Life with EZ240About Panasonic EZ240 Easy Life with EZ240 Panasonic EZ240 – Lead an easy life with multi featured EZ240 that comes with a 2.4” display and a colorful user interface. Extraordinary multimedia capabilities of the device will always keep you entertained with the songs & movies of your choice stored on the memory storage that can be expanded up to 16GB. In addition, the device comes loaded with features like FM recording, FM Alarm, 1.3 MP back camera, GPRS support, A2DP Bluetooth support, Mobile tracker, LED torch light. One can do all this and still be rest assured that his device will not die out, thanks to the large 1200mAh battery on board. EZ240 is a CE certified product and tested for reliability to provide consumer with a Quality User Experience EZ240 is priced at Rs. 1790. Panasonic EZ240 is available in three colors: Silver with black back Grey with grey back White with black back Key features of EZ240: SIM TypeDual SIM(Standby) Display2.4 Inch TFT | 240 x 320 pixel resolution NetworkGSM Dual Band 900/1800MHz Dual SIM; GPRS Connectivity3.5 jack stereo audio jack, Bluetooth 2.1 ™ A2DP, Micro SD Card Slot RadioFM Radio & Recording Camera1.3 MP back camera BatteryRechargeable Lithium Ion Battery | Capacity: 1200mAh Memory32 MB RAM Storage32 MB Internal | Expandable up to 16GB Language SupportEnglish & Hindi Support through Keypad Dimensions117.5 mm (L) * 51 mm (W) * 11.9 mm (T) ColorsSilver, Grey & White FeaturesLED Torch, Mobile Tracker, Blacklist, Security Inbox THE MAGICAL MINI – EZ180About Panasonic EZ180 THE MAGICAL MINI – EZ180 Panasonic EZ180 – comes with a 1.8” display screen and a colorful user interface. This phone is compact and packed with features that will surely make this phone is your best companion. Just like the EZ240, multimedia capabilities of this device will always keep you entertained with songs & movies of your choice stored on the memory storage that can be expanded up to 16GB. In addition, the device comes loaded with features like Indian Calendar, FM recording, FM Alarm, 0.3 MP back camera, GPRS support, A2DP Bluetooth support, Mobile tracker, LED torch light. EZ180 comes with a reasonable battery capacity of 1000 mAh EZ180 is a CE certified product and claims to be consumer's reliable companion emphasizing the high quality standard Panasonic is known for world wide. EZ180 is priced at Rs. 1350. Panasonic EZ180 is available in three colors: Blue Grey White Key features of EZ180: SIM TypeDual SIM(Standby) Display1.8 Inch TFT | 128 x 160 pixel resolution NetworkGSM Dual Band 900/1800MHz Dual SIM; GPRS Connectivity3.5 jack stereo audio jack, Bluetooth 2.1 ™ A2DP, Micro SD Card Slot RadioFM Radio & Recording Camera0.3 MP (VGA) back camera BatteryRechargeable Lithium Ion Battery | Capacity: 1000mAh Memory32 MB RAM Storage32 MB Internal | Expandable up to 16GB Language SupportEnglish & Hindi Support through Keypad Dimensions108.5 mm (L) * 45 mm (W) * 13.5 mm (T) ColorsBlue, Grey & White FeaturesIndian Calendar, LED Torch, Mobile Tracker, Blacklist, Security Inbox Media Contact Details Richa Sethi , Panasonic India , +91-9560498765 , firstname.lastname@example.org Nitin Shukla , Genesis Burson - Marsteller , +91-9873985197 , email@example.com Contributed via: Bloomberg Publisher WEB Service Provider ID: b3b97bd60fb5482ba012412fb8cdbde7 -0- Feb/12/2014 05:57 GMT
Panasonic Strengthens Focus on the Mobility Space in India
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