Panasonic Strengthens Focus on the Mobility Space in India

New Delhi, Delhi, India
Panasonic India, a global leader in innovation and technology, today marked its
entry into the feature phone market by launching two new phones- EZ240 & EZ180.
Continuing with its focus on the mobility segment and following up on the recent
success in the smartphones category, these phones are designed to deliver an
affordable mobile experience to its consumers. Priced at Rs. 1,790 and Rs. 1,350
respectively, these are the only devices in the Indian feature phone market
which are CE certified. Additionally, the new phones offer a great battery life,
Hindi support and security features like mobile tracker, security Inbox &
application privacy which certainly redefine the feature phone space through
value and consistency. 
The mobility landscape in India is rapidly evolving driven by factors such as
improving mobility infrastructure and lowering prices of technology. In line
with this, the company offers a range of mobility solutions catering to the
entire spectrum of its consumers. While the feature phones are a perfect
solution for customers purchasing a low-priced phone without having to sacrifice
on the reliability aspect, the smartphone range of Panasonic focuses on the
younger generation – the always-on-the-go college youth, and the premium
executive class. The latest offerings aim to fuel user-adoption and reach out to
the masses reinstating the brand's commitment towards bringing the best of
technological innovation to its customers at an attractive price. 
Mr. Manish Sharma, Managing Director, Panasonic India expressed “With these
new offerings, Panasonic is focusing on expanding beyond the metros and
delivering a remarkable mobile experience to the Indian mass consumers in tier
II & tier III cities. This launch is a testimony to the company's focus in
reaching out to these markets which are increasingly price-sensitive perfectly
matching to our consumers' needs for affordable solutions.” 
The newly launched phones are designed to seamlessly prioritize and merge the
vital mobile purposes that matter most to customers across diverse markets,
resulting in ultimate end-to-end mobile experience that is making intelligent
living affordable to all. These phones have been made available to consumers
across retail outlets and chains in India from 2nd February, 2014. 
About Panasonic 
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in 1918,
the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.85 trillion yen for
the year ended March 31, 2012. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at http://panasonic.net/. 
About Panasonic India 
Panasonic makes available in India its wide range of consumer electronics, home
appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems,
Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing
Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and
a wide range of system products including communication ones like Mobile Phones,
High Definition Videoconferencing, Professional Audio Video products like
Broadcast Cameras, Projectors and Displays, Business Solutions including
Printers, Whiteboards and Security Solutions. The company currently has a
workforce of about 12,500 in India. For more information on the company and the
Panasonic brand in India, please visit http://panasonic.co.in. 
Note to Editors: 
Easy Life with EZ240About Panasonic EZ240
Easy Life with EZ240 
Panasonic EZ240 – Lead an easy life with multi featured EZ240 that comes with
a 2.4” display and a colorful user interface. Extraordinary multimedia
capabilities of the device will always keep you entertained with the songs &
movies of your choice stored on the memory storage that can be expanded up to
16GB. 
In addition, the device comes loaded with features like FM recording, FM Alarm,
1.3 MP back camera, GPRS support, A2DP Bluetooth support, Mobile tracker, LED
torch light. 
One can do all this and still be rest assured that his device will not die out,
thanks to the large 1200mAh battery on board. 
EZ240 is a CE certified product and tested for reliability to provide consumer
with a Quality User Experience 
EZ240 is priced at Rs. 1790. 
Panasonic EZ240 is available in three colors:
Silver with black back 
Grey with grey back
White with black back  
Key features of EZ240: 
SIM TypeDual SIM(Standby)
Display2.4 Inch TFT | 240 x 320 pixel resolution 
NetworkGSM Dual Band 900/1800MHz
Dual SIM; GPRS
Connectivity3.5 jack stereo audio jack, Bluetooth 2.1 ™ A2DP, Micro SD Card
Slot
RadioFM Radio & Recording
Camera1.3 MP back camera
BatteryRechargeable Lithium Ion Battery | Capacity: 1200mAh
Memory32 MB RAM
Storage32 MB Internal | Expandable up to 16GB
Language SupportEnglish & Hindi Support through Keypad
Dimensions117.5 mm (L) * 51 mm (W) * 11.9 mm (T)
ColorsSilver, Grey & White
FeaturesLED Torch, Mobile Tracker, Blacklist, Security Inbox   
THE MAGICAL MINI – EZ180About Panasonic EZ180
THE MAGICAL MINI – EZ180 
Panasonic EZ180 – comes with a 1.8” display screen and a colorful user
interface. This phone is compact and packed with features that will surely make
this phone is your best companion. Just like the EZ240, multimedia capabilities
of this device will always keep you entertained with songs & movies of your
choice stored on the memory storage that can be expanded up to 16GB. 
In addition, the device comes loaded with features like Indian Calendar, FM
recording, FM Alarm, 0.3 MP back camera, GPRS support, A2DP Bluetooth support,
Mobile tracker, LED torch light. 
EZ180 comes with a reasonable battery capacity of 1000 mAh 
EZ180 is a CE certified product and claims to be consumer's reliable companion
emphasizing the high quality standard Panasonic is known for world wide. 
EZ180 is priced at Rs. 1350. 
Panasonic EZ180 is available in three colors:
Blue 
Grey
White  
Key features of EZ180: 
SIM TypeDual SIM(Standby)
Display1.8 Inch TFT | 128 x 160 pixel resolution 
NetworkGSM Dual Band 900/1800MHz
Dual SIM; GPRS
Connectivity3.5 jack stereo audio jack, Bluetooth 2.1 ™ A2DP, Micro SD Card
Slot
RadioFM Radio & Recording
Camera0.3 MP (VGA) back camera
BatteryRechargeable Lithium Ion Battery | Capacity: 1000mAh
Memory32 MB RAM
Storage32 MB Internal | Expandable up to 16GB
Language SupportEnglish & Hindi Support through Keypad
Dimensions108.5 mm (L) * 45 mm (W) * 13.5 mm (T)
ColorsBlue, Grey & White
FeaturesIndian Calendar, LED Torch, Mobile Tracker, Blacklist, Security Inbox 
Media Contact Details
Richa Sethi ,  Panasonic India ,  +91-9560498765 ,  richa.sethi@in.panasonic.com
Nitin Shukla ,  Genesis Burson - Marsteller ,  +91-9873985197 , 
nitin.shukla@bm.com 
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-0- Feb/12/2014 05:57 GMT
 
 
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