Return of No. 3 Car, New Drivers, Sponsors and Graphics Highlight Richard Childress Racing Changes for 2014 NASCAR Season

Return of No. 3 Car, New Drivers, Sponsors and Graphics Highlight Richard 
Childress Racing Changes for 2014 NASCAR Season 
WELCOME, NC  -- (Marketwired) -- 02/12/14 --  The 2014 NASCAR Sprint
Cup Series racing season, scheduled to kick off Feb. 15 at Daytona
International Speedway, brings with it some major new developments
for Richard Childress Racing (RCR). Those changes include the return
of the iconic RCR No. 3 Chevrolet made famous by the legendary Dale
Earnhardt, the addition of star driver Ryan Newman, several new
sponsors and a host of new eye-catching vehicle wraps.  
To RCR's new and existing sponsors, all of these developments mean
increased interest and excitement, which translates into greater
brand exposure to more than 75 million die-hard NASCAR fans
worldwide. With more Fortune 500 sponsors than any other motor sport,
the value and impact of vehicle graphics can't be underestimated.
Attracting the attention of race track fans and TV viewers around the
globe is critically important to both sponsors and racing teams.  
Where graphics were once painted and sponsor logos added, most NASCAR
race cars now feature full printed wraps for a weight advantage and
the ability to easily replace graphics between races. Many teams have
their own graphics studios staffed by vehicle wrap specialists and
equipped with the very latest in digital printing equipment. The RCR
Graphics Center, powered by Roland, employs a dedicated staff of
five, as well as five state of-the-art Roland wide-format digital
printers.  
"Creating wraps that call out to the fans and effectively represent
the brands that support RCR, including new sponsors Dow, Quicken
Loans and Yuengling Light Lager, is a key factor to our team's
overall success," said RCR Graphics by Roland Manager Nick Woodward.
"All the exciting changes taking place this year means there will be
even more eyes than usual focused on our cars." 
The return of the No. 3 Chevrolet SS, new sponsors coming aboard and
NASCAR veteran Newman replacing Jeff Burton to drive the No. 31
Caterpillar car, has generated plenty of work for Woodward and his
crew. "We've designed, printed and installed all-new wraps for the
No.3 Dow/Cheerios car, which will be driven by Austin Dillon, Richard
Childress' grandson, and for our Quicken Loans and Yuengling Light
Lager cars," Woodward added.  
This will be the first full season of Sprint Cup Series competition
for Dillon, who has enjoyed championship success in both the NASCAR
Nationwide Series and the NASCAR Camping World Truck Series. Dillon
will also be the first NASCAR Sprint Cup Series racer to drive a car
with No. 3 on its doors since Dale Earnhardt in 2001. According to
Woodward, while Dillon's car will be bringing back No. 3, the new
wrap's design, fonts and color scheme will be different from those
used on Earnhardt's car. 
"Millions of fans will be watching the No. 3 car, and all of our race
cars, so it's imperative we get the wraps just right," Woodward said.
"Everything from matching the corporate sponsor colors exactly to
reproducing the slightest details of the company's logo is essential.
Our Roland printers and printer/cutters deliver the speed, precision
and vibrant color we need to achieve all of this and more." 
The RCR Graphics by Roland crew works diligently during the
off-season designing wraps that will make their cars stand out from
the pack. The team is kept busy through the entire season producing
and installing the wraps for each of its race cars.  
To keep up with the constant demands, RCR relies on the talents of
its graphics professionals, as well as the advanced capabilities and
reliable performance of its equipment. With the kick-off 2014 Sprint
Unlimited race just around the corner, the RCR graphics crew is
working 14 to 16 hours per day, seven days a week to produce all the
prints needed for the wraps and complete the installations.  
"It's our job to make sure the wraps look good for each race, and
with the all the wear and tear, scratches and crashes, that requires
constant production and a lot of labor," explains Woodward. "Over the
course of a single season, we'll typically do about 325 full vehicle
wraps. Fortunately, both our skilled team and our advanced, durable
digital printers are up to the challenge." 
For more information on Roland's partnership with Richard Childress
Racing, or to watch videos of the RCR graphics team in action, visit
www.rolanddga.com/partnerships/richard-childress-racing. To learn
more about Roland's complete lineup of high quality digital printing
equipment, visit www.rolanddga.com or call (800) 542-2307. 
About Roland DGA Corp. 
Roland DGA Corp. serves North and South America as the marketing,
sales and distribution arm for Roland DG Corp. Founded in 1981 and
listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is
a worldwide leader in the sign, graphic arts, vehicle graphics,
engraving, ADA signage, direct part marking, rapid prototyping, 3D
modeling, and dental CAD/CAM industries. Roland DG is affiliated with
Roland Corp., renowned in the music industry for developing MIDI
technology and for producing digital music equipment including drums,
keyboard synthesizers, recording equipment and other related
technologies. 
About Richard Childress Racing 
Richard Childress Racing (www.rcrracing.com) has earned more than 200
victories and 15 championships, including six in the NASCAR Sprint
Cup Series with the legendary Dale Earnhardt. RCR was the first
organization to win championships in the Sprint Cup Series, NASCAR
Nationwide Series and NASCAR Camping World Truck Series. Its 2014
Sprint Cup Series lineup includes two-time NASCAR champion Austin
Dillon (No. 3 Dow/Cheerios Chevrolet), 2011 Brickyard 400 champion
Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion
Ryan Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet).
Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge
Chevrolet), 2012 Camping World Truck Series rookie of the year Ty
Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet),
Brendan Gaughan (No. 62 South Point Hotel and Casino Chevrolet) and a
multi-driver lineup with the No. 33 Menards Chevrolet team.  
The following files are available for download: 


 
--  New 2014 Dow Wrap for RCR's Iconic No. 3 Chevrolet
--  New 2014 Cheerios Wrap Produced for RCR's No. 3 Chevrolet
--  Roland DGA corporate logo

 
Image Available: http://www.marketwire.com/library/MwGo/2014/2/11/11G
012296/Images/RolandDGA_ImageHandler-1365567475072.jpg 
Marc Malkin
(949) 727-2100 ext. 1372
mmalkin@rolanddga.com
 
 
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