Priceline.com Delivers True Android Experience To Mobile Travelers With New
Priceline.com App For Hotels, Rental Cars and Airline Tickets
NORWALK, Conn., Feb. 12, 2014
NORWALK, Conn., Feb.12, 2014 /PRNewswire/ --Priceline.com, a leader in
mobile travel and part of The Priceline Group (NASDAQ: PCLN), announced today
the launch of its Version 3.0 Priceline.com app for the Android mobile
operating system. The app is available for free download from the Google Play
Store, and delivers a comprehensive suite of search and booking services for
hotels, rental cars and airline tickets.
Today's announcement is part of priceline.com's continuing commitment to
develop customized native apps for the expanding universe of mobile phones,
tablets and other devices.It's also a reflection of the growing popularity
of Android devices among mobile travelers. Mobile trend-watchers have
suggested that, with the attractive pricing of mid- to lower-end Android
devices, the platform could see significant gains in coming years. In 2013,
priceline.com's Android app experienced highest YOY growth of all mobile
platforms, more than doubling in 2013. Priceline Android users trend toward
same-day hotel bookings, with a high booking rate in this category. And,
Android users are embracing social sign in.Android users who sign in with
Google have a 71% higher conversion rate than those who simply book through
the app as "guests."
"Version 3.0 is the first Priceline.com app that represents a 'pure' Android
experience, taking advantage of Android's look and feel, and unique native
functionality," said John Caine, Chief Product Officer of priceline.com. "We
believe that our rapidly growing community of Android customers will enjoy
this app, which has been designed exactly with them in mind, and delivers a
clean, intuitive and faster browsing and booking experience across all of our
core travel services."
Priceline.com Version 3.0 for Android includes numerous enhancements:
oA uniquely Android user interface. Users are welcomed to the new app by
celebrity spokespersons Kaley Cuoco and William Shatner. In addition to
using Android design patterns, the new interface features clean, easy to
read type, highly intuitive navigational commands, and a quick
browse-to-checkout path with few steps.
oMap-driven NYOP and Express Deal shopping. Instead of scrolling through
lists of areas that often make it difficult to determine where a hotel is
situated, travelers looking for priceline.com Express Deals®or Name Your
Own Price® hotel rooms are presented with interactive maps that show the
various neighborhoods where hotel deals are located making it clearer
where they are bidding.
oHotel-specific search capability. Android users who want a specific hotel
now can simply type in the name of the hotel they want and the app will go
find it, along with the priceline.com rate, description, pictures,
satisfaction scores and guest reviews.
o3-step Name Your Own Price checkout. Naming your own price for a hotel
room is literally as easy as 1-2-3, and delivers savings of up to 60% over
published hotel rates.
Priceline.com, part of The Priceline Group (NASDAQ: PCLN), gives leisure
travelers multiple ways to save on their airline tickets, hotel rooms, rental
cars, vacation packages and cruises. In addition to getting compelling
published prices, travelers can take advantage of priceline.com's famous Name
Your Own Price® service, which can deliver the lowest prices available, or the
recently added Express Deals®, where travelers can take advantage of hotel
discounts without bidding.
For Press Information: Leslie Cafferty (203) 299-8128
For Investor Relations: Matthew Tynan (203) 299-8487
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