Kohl’s Teams Up with Katie Holmes to Encourage Women to Start the Conversation About Breast Cancer

  Kohl’s Teams Up with Katie Holmes to Encourage Women to Start the
  Conversation About Breast Cancer

  Kohl’s to Give Up to $1 Million to Susan G. Komen to Support Breast Cancer

Business Wire

MENOMONEE FALLS, Wis. -- February 12, 2014

Kohl’s Department Stores(NYSE:KSS) and Katie Holmes invite women everywhere
to start a conversation about their breast health in an effort to confront the
“pink elephant in the room” - breast cancer - and support the fight. As part
of this initiative, Kohl’s will donate up to $1 million to Susan G. Komen® to
help support the cause.

“Breast cancer is like a pink elephant in the room that women don’t really
want to think about, but know they should,” said Katie Holmes. “Women have so
much going on in their day-to-day lives, it can be easy to ignore their own
needs, like scheduling a mammogram or routine screening. I’m honored to team
up with Kohl’s to remind women of the importance of having a conversation
about breast health right now.”

“Kohl’s is thrilled to partner with Katie Holmes to get women talking about
breast cancer and to offer customers the opportunity to support the fight
against breast cancer by redeeming our first-ever, pink Kohl’s Cash,” said
Michelle Gass, Kohl’s chief customer officer. “Kohl’s is committed to women’s
health and we are excited to partner with Susan G. Komen on a national level
as we work together to confront the pink elephant in the room and encourage
breast cancer awareness through conversation.”

From Wednesday, February 12 through Monday, February 17, customers who earn
Kohl’s Cash on purchases at Kohl’s stores or on Kohls.com will receive a new,
pink version of the traditionally green coupon. From Tuesday, February 18
through Saturday, March 8, Kohl’s will donate $1 to Komen for every pink
Kohl’s Cash coupon redeemed, a minimum of $100,000 up to $1 million.

Kohl’s is also featuring a special, pink elephant necklace from the LC Lauren
Conrad collection beginning later this month with 100 percent of the proceeds
going toward the fight against breast cancer through Kohl’s Cares®, the
company’s philanthropic platform. Priced at only $5 and $8 each, two sizes of
the necklace will be available while supplies last for a limited time in
stores and online.

For more information about Kohl’s support of women’s causes, please visit
www.Kohls.com/Cares. To join the conversation, use #TalkPink.

About Kohl’s Department Stores

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,158 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231 million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online, visit
www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls)
or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest
(http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more
breast cancer research than any other nonprofit while providing real-time help
to those facing the disease. Since its founding in 1982, Komen has funded more
than $800 million in research and provided more than $1.6 billion in funding
to screening, education, treatment and psychosocial support programs serving
millions of people in more than 30 countries worldwide. Komen was founded by
Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end
the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN.
Connect with us on Facebook at facebook.com/susangkomen and Twitter


Kohl’s Department Stores
Jen Johnson, 262.703.5241
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