American Express Opens NBA All-Star 2014 with Live Stream Access to Media Day and the First-Ever “Off the Court” Rookie

  American Express Opens NBA All-Star 2014 with Live Stream Access to Media
  Day and the First-Ever “Off the Court” Rookie Roundtable at
  nba.com/offthecourt

Basketball Fans Can Watch Live Interviews with All-Stars, Submit Questions on
                             Twitter via #AmexNBA

Business Wire

NEW YORK -- February 12, 2014

American Express and the NBA will take basketball fans behind-the-scenes of
NBA All-Star 2014 with its “Off the Court” digital destination, which connects
fans to some of their favorite players through shared personal passions and
interests, including basketball, fashion, travel and music.

American Express and the NBA will once again take basketball fans inside NBA
All-Star Media Day and present the first-ever American Express “Off the Court”
Rookie Roundtable giving them unprecedented digital and live stream access to
players they love. These live streams will allow fans to submit their own
questions to players via Twitter. Fans can also chat with each other online,
reacting to player’s comments and join in on the excitement.

Fans can tune into the live stream of the American Express “Off the Court”
Rookie Roundtable by visiting nba.com/offthecourt on February 13, beginning at
6:30pm EST. Hosted by NBA legend Rick Fox, the live stream will feature rookie
rising stars discussing their start in the NBA and their first NBA All-Star
experience, including Michael Carter-Williams (Philadelphia 76ers), Trey Burke
(Utah Jazz), Victor Oladipo (Orlando Magic), and Kelly Olynyk (Boston
Celtics).

Additionally, the NBA All-Star Media Day  live stream can be viewed on “Off
the Court” at nba.com/offthecourt on February 14, beginning at 1:30pm EST.
This is the second year, the global live stream courtesy of American Express
will allow fans to watch four Eastern Conference All-Stars and four Western
Conference All-Stars respond to media questions live.

American Express is offering new ways for fans to experience the action of NBA
All-Star 2014 by releasing NBA All-Star Mini Movies presented by American
Express throughout the weekend. This is exclusive footage of the players as
they experience NBA All-Star weekend from the locker rooms to practices, the
marquee events and around New Orleans.

Offering a suite of exclusive digital and social media experiences, American
Express will provide basketball fans from around the world several innovative
ways to connect to NBA All-Star 2014 at nba.com/offthecourt, including:

  *Tweet Your All-Star Experience: In the days leading up to American Express
    “Off the Court” Rookie Roundtable and NBA All-Star Media Day, fans can
    submit their questions via Twitter using #AmexNBA for an opportunity to
    hear their favorite NBA All-Star provide answers live through “Off the
    Court” coverage.
  *Chat Live: Fans can chat along with both live streams in real-time,
    reacting to player’s comments and joining the excitement leading into the
    NBA All-Star Game on Sunday using #AmexNBA.
  *Choose Your Cam: The audience can control their viewing experience
    throughout NBA All-Star Media Day by switching between four cameras, each
    featuring a different player taking questions live.
  *Go Behind-the-Scenes: Watch NBA All-Star Mini Movies presented by American
    Express, this four-part video series includes exclusive footage of players
    experiencing All-Star Weekend, the All-Star East-West Practice and at the
    marquee events on Friday, Saturday and Sunday nights. Additionally, photos
    from inside NBA All-Star Media Day and American Express “Off the Court”
    Rookie Roundtable will be available on NBA Instagram viewable at
    nba.com/offthecourt.
  *On-Demand Content: Relive NBA All-Star Media Day and American Express “Off
    the Court” Rookie Roundtable for the duration of NBA All-Star by visiting
    nba.com/offthecourt. The videos will be available until the end of the
    season.

NBA.com is part of the NBA Digital portfolio, also including NBA TV, NBA
Mobile and NBA League Pass, which is jointly managed by the NBA and Turner
Sports.

As the Official Credit Card of the NBA, WNBA, and NBA D-League, American
Express will continue to provide Card Members with exclusive experiences and
access to regular-season and playoff games, along with premier events such as
NBA All-Star and the NBA Draft presented by State Farm. Card Members will also
be able to participate in NBA-themed hospitality events, behind-the-scenes
access, exclusive offers through team partnerships, and opportunities to meet
NBA players and legends.

       TUNE IN TO THE AMERICAN EXPRESS OFF THE COURT ROOKIE ROUNDTABLE
               AT NBA.COM/OFFTHECOURT ON THURSDAY, FEBRUARY 13
                                 6:30 PM EST

    TUNE IN TO THE AMERICAN EXPRESS LIVE STREAM OF NBA ALL-STAR MEDIA DAY
                AT NBA.COM/OFFTHECOURT ON FRIDAY, FEBRUARY 14
              WESTERN CONFERENCE ALL-STARS: 1:30 PM– 2:15 PM EST
             EASTERN CONFERENCE ALL-STARS: 2:15 PM – 3:00 PM EST

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success.Learn more atamericanexpress.comand connect with us
onfacebook.com/americanexpress,
foursquare.com/americanexpress,linkedin.com/company/american-express,
twitter.com/americanexpress, andyoutube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.

About NBA All-Star 2014

NBA All-Star 2014 in New Orleans will bring together some of the most talented
and passionate players in the league’s history for a global celebration of the
game. The 63rd NBA All-Star Game, which will take place on Sunday, Feb. 16 at
Smoothie King Center, will reach fans in 215 countries and territories in 47
languages. TNT will televise the All-Star Game for the 12th consecutive year,
marking Turner Sports' 30th year of All-Star coverage. Other events at NBA
All-Star 2014 will include State Farm All-Star Saturday Night, BBVA Compass
Rising Stars Challenge, NBA Development League All-Star Game, Sprint NBA
All-Star Celebrity Game, and NBA All-Star Jam Session.

Contact:

PMK-BNC
Heter Myers, 212-373-6111
heter.myers@pmkbnc.com
or
American Express
Ashley Tufts, 212-640-3193
ashley.tufts@aexp.com
 
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