Martell® Cognac Establishes "Martell Icons Of Caractere" Program, Celebrating True Men Of Character

Martell® Cognac Establishes "Martell Icons Of Caractere" Program, Celebrating
                            True Men Of Character

World's Most Iconic Cognac House Names the Newest Martell Icon of Caractere,
Gustavo Galindo; Debuts Film Made in Collaboration with Andy Garcia

PR Newswire

LOS ANGELES, Feb. 12, 2013

LOS ANGELES, Feb. 12, 2013 /PRNewswire/ -- Martell® Caractere, the newest
spirit from the prestigious House of Cognac founded in 1715, announces the
establishment of the Martell Icons of Caractere program. The program comprises
contemporary community figures, known as Icons, who promote exceptional
stories of character. The range of Icons provides mentorship across a variety
of verticals – including entertainment, business, cuisine and the arts. Each
Icon will share their personal story of character on and

The program kicked off last night at a private event in LA with an exclusive
viewing of a short film made in collaboration between actor and filmmaker Andy
Garcia and Martell Caractere. The film showcases the relationship between
Mambo music pioneer Israel "Cachao" Lopez and Garcia, and how one icon of
character inspired another. "Cachao took me in not only as a musical protege,
but really as an extended member of his family. As a musician, the majority of
what I know comes from him," says Garcia.

"Martell founder Jean Martell was notorious for his strength of character, and
that essence is reflected in the refined blend and elegant taste of his
cognacs," says Wayne Hartunian, VP of Scotch and Cognac, Pernod Ricard USA.
"The Martell Icons of Caractere program is designed to be another extension of
Martell's daring spirit, with each Icon shaping his own personal legacy."

Also announced at the private event was the next Martell Icon of Caractere,
Grammy-nominated singer-songwriter Gustavo Galindo. Galindo was born to a
Mexican father and Irish/Scottish/French mother in Mexico City, and moved to
California at an early age. His bi-cultural background has led to
globally-influenced music, and a unique character that has become a force to
reckon with in the music industry. Galindo is the first of many Icons who will
be revealed throughout the program.

"Looking back, I can attribute a lot of my success to men of exceptional
character – from my father, who taught me to play guitar, to my soccer
coaches, who taught me about team work and discipline, and of course, several
world-renowned musicians who I admire, and have inspired me throughout my
career," says Gustavo Galindo. "They all embody for me the true definition of
the authentic passion and tenacity that Martell stands for. It's an honor to
be named one of Martell's Icons of Caractere."

Martell Caractere made its debut in fall 2013, and is rooted in the
approaching 300-year-old Martell Method, a unique distillation process passed
down from Jean Martell himself. It is created using grapes sourced from
Martell's own vineyards in the Domaine Jean Martell, distilled twice without
lees and aged in fine-grain oak barrels. The Martell Cellar Master, Benoit
Fil, combines a distinctive blend of two types of eaux-de-vie, the essential
components of cognac. The result is a refined blend of elegant taste,
revealing a generous character and subtle fruity notes that can be enjoyed
neat, on the rocks or in the finest cocktails. Martell Caractere's distinct
tasting notes of citrus, tangerine peel, cinnamon and clove provide superb

In addition to learning more about Martell Caractere, the Martell Icons of
Caractere program and following Galindo's story, consumers are invited to
visit to submit their own stories of character
for a chance to win a once in a lifetime trip for the winner and a guest to
travel to Cognac, France to visit the home of Martell Caractere, among other

Savor the unique harmony of boldness and refinement of Martell Caractere on
the rocks, or with our signature recipes:

  oAgua Frances
    Enjoy the refined flavor of Martell Caractere with a sparkle of club soda
    and lemon on the rocks.

  oTwilight Rising
    Taste an elevated tropical evening with Martell Caractere over pineapple
    juice, cola and ice.

    Electrify your senses with an unexpected twist on a classic. Martell
    Caractere shaken with agave nectar, fresh lime juice and orange juice over

Martell Caractere is available for a suggested retail price of $34.99.

Enjoy our Quality Responsibly. MARTELL® Caractere. Cognac. 40% Alc./Vol. (80
Proof) ©2014 Imported by Martell & Co., Purchase, NY

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with
Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:

About Martell
Martell is the oldest of the major Cognac Houses and was founded in 1715 in
the French Charente region by Jean Martell. Its unique reputation, both within
France and beyond, rests upon its rich heritage, together with the skill and
creativity that Martell continuously strives to hone. The House's founding
principles are based on the pursuit of perfection, which Jean Martell made his
motto. This standard has been the House of Martell's inspiration ever since.
To this day, it lies at the heart of every cognac it has created. Martell is
the international leader in the XO category.

SOURCE Martell

Contact: Lauren Nodzak, Pernod Ricard USA,,
212-372-5345; Drew Warren, Ketchum,, 646-935-3920
Press spacebar to pause and continue. Press esc to stop.