Asia's 1st Content Marketing Summit Sets a New Benchmark With a Great Start
NEW DELHI, February 12, 2014
NEW DELHI, February 12, 2014 /PRNewswire/ --
Content Marketing Summit Asia 2014 (CMS Asia), Which was Held at The Leela
Gurgaon, Received an Overwhelming Response From Both Delegates and Sponsors.
This 2-day event, held on 31st ^ January and 1st February, saw a packed house
of eminent marketing professionals, marquee publishers and a healthy mix of
advertising and new-media agencies.
(Logo: http://photos.prnewswire.com/prnh/20130709/626584 )
Day 1 saw top marketers from various industries share their views and
experiences on content marketing. They discussed the rapid expansion of
digital marketing and how brands need to operate like publishers and woo
audiences with relevant content.
Ashish Patil, Vice President, Business & Creative, Yash Raj Films shared with
the audience the tricks of creating content and marketing it to youth. He
presented his learnings from his rich experience of over 20 years in the media
and entertainment business in the form of ten principles, citing examples from
the film and television industry. He gave the example of Bollywood actor
Amitabh Bachchan and his image of 'the angry young man' to explain how content
needs to be consistent in order to maintain a sticky brand personality. Ashish
summed up his talk by pointing out the need for brands to "become conversation
starters, and not messengers."
The qualities that make good content stand out were shared by Avik
Chattopadhyay, Marketing Head, Volkswagen India. He listed out four qualities
namely candor, consistency, confidence and credibility, explaining each in
detail. He signed off his presentation inviting all to share their views and
ideas on the automobile sector and its marketing paradigm.
Wasim Basir, Director, Integrated Marketing Communication, Coca-Cola India,
opened a can of Coke to initiate his session. He shared his and his company's
views on the importance of stories. Wasim said, "Stories mean more than
messages for the audiences," and went on to explain how "Stories are the
currencies inside the Coca-Cola company." He shed light on the similarities
between liquid and linked content stating there is no single way to
communicate to the audiences. Sharing an example of how Sprite attained 360
user-generated videos in 60 days and 5.2 million views on YouTube, he signed
off with the message, "Instead of creating the content, create platforms that
gets the users to create the content for your brand."
RP Singh, Conference Chair - CMS Asia & CEO, Sirez Group said, "We are
overwhelmed with the response. Over 300 participants in the very 1st edition
of any event is a mark of sheer success. Being an event on content, we have
paid lot of attention to the content of CMS Asia by ensuring no sales pitches
from the speakers. We will always try to keep it a very 'full of knowledge'
affair every time."
Other esteemed speakers at CMS Asia 2014 were Adam Singolda, Founder & CEO,
Taboola; Anant Rangaswami, Editor, Storyboard, Firstpost.com; Ankur Warikoo,
Regional Head, APAC Emerging Countries, Groupon; Anthony Hearne, Regional
Director, SE Asia & India, Outbrain; Srikant Sastri, Co-founder, Crayon Data;
Tushar Vyas, Managing Partner, GroupM South Asia; Umang Bedi, Managing
Director - South Asia, Adobe; Vaasu S. Gavarasana, Co-founder - ACMA & APAC
Head, Marketing, Yahoo!; Head - Corporate Brand, Tata Consultancy Services and
Day 1 concluded with the region's first Content Marketing Awards. Unlike most
awards, CMS Asia Awards are not based on entries. The advisory board
shortlisted notable content marketing efforts and picked the following
winners. Content Marketing Brand of the Year 2013 - Oreo for 'Daily Dunks';
Content Marketing Campaign of the Year 2013 - Ford's EcoSport Urban
Discoveries; Content Marketing Personality of the Year 2013 - Tara Sharma for
'The Tara Sharma Show'; Content Marketing Innovator of the Year 2013 - Maruti
Suzuki for Mere Dad Ki Maruti.
"From idea to execution, we did it all in just four months. And we're
absolutely thrilled with the response CMS Asia 2014 received. The fact that we
had both Outbrain and Taboola, the world's leading content distribution
companies as partners is a testament to the relevance of such an event. As
envisioned by us at Kontent Café, CMS Asia shall remain a neutral platform for
all players in the field of content marketing."
Content Marketing Summit Asia 2014 is an initiative of Kontent Café, and
supported by ACMA (Asia Content Marketing Association).
For more details please contact Kontent Café, C-205, Phase-1, Naraina
Industrial Area, New Delhi. Website: www.kontentcafe.com , 91-1145768112
Primary Media Contact : Vijay Simha, firstname.lastname@example.org , 91-9811630304
Secondary Media Contact : RP Singh, email@example.com , 91-9810902095
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