Asia's 1st Content Marketing Summit Sets a New Benchmark With a Great Start PR Newswire NEW DELHI, February 12, 2014 NEW DELHI, February 12, 2014 /PRNewswire/ -- Content Marketing Summit Asia 2014 (CMS Asia), Which was Held at The Leela Gurgaon, Received an Overwhelming Response From Both Delegates and Sponsors. This 2-day event, held on 31st ^ January and 1st February, saw a packed house of eminent marketing professionals, marquee publishers and a healthy mix of advertising and new-media agencies. (Logo: http://photos.prnewswire.com/prnh/20130709/626584 ) Day 1 saw top marketers from various industries share their views and experiences on content marketing. They discussed the rapid expansion of digital marketing and how brands need to operate like publishers and woo audiences with relevant content. Ashish Patil, Vice President, Business & Creative, Yash Raj Films shared with the audience the tricks of creating content and marketing it to youth. He presented his learnings from his rich experience of over 20 years in the media and entertainment business in the form of ten principles, citing examples from the film and television industry. He gave the example of Bollywood actor Amitabh Bachchan and his image of 'the angry young man' to explain how content needs to be consistent in order to maintain a sticky brand personality. Ashish summed up his talk by pointing out the need for brands to "become conversation starters, and not messengers." The qualities that make good content stand out were shared by Avik Chattopadhyay, Marketing Head, Volkswagen India. He listed out four qualities namely candor, consistency, confidence and credibility, explaining each in detail. He signed off his presentation inviting all to share their views and ideas on the automobile sector and its marketing paradigm. Wasim Basir, Director, Integrated Marketing Communication, Coca-Cola India, opened a can of Coke to initiate his session. He shared his and his company's views on the importance of stories. Wasim said, "Stories mean more than messages for the audiences," and went on to explain how "Stories are the currencies inside the Coca-Cola company." He shed light on the similarities between liquid and linked content stating there is no single way to communicate to the audiences. Sharing an example of how Sprite attained 360 user-generated videos in 60 days and 5.2 million views on YouTube, he signed off with the message, "Instead of creating the content, create platforms that gets the users to create the content for your brand." RP Singh, Conference Chair - CMS Asia & CEO, Sirez Group said, "We are overwhelmed with the response. Over 300 participants in the very 1st edition of any event is a mark of sheer success. Being an event on content, we have paid lot of attention to the content of CMS Asia by ensuring no sales pitches from the speakers. We will always try to keep it a very 'full of knowledge' affair every time." Other esteemed speakers at CMS Asia 2014 were Adam Singolda, Founder & CEO, Taboola; Anant Rangaswami, Editor, Storyboard, Firstpost.com; Ankur Warikoo, Regional Head, APAC Emerging Countries, Groupon; Anthony Hearne, Regional Director, SE Asia & India, Outbrain; Srikant Sastri, Co-founder, Crayon Data; Tushar Vyas, Managing Partner, GroupM South Asia; Umang Bedi, Managing Director - South Asia, Adobe; Vaasu S. Gavarasana, Co-founder - ACMA & APAC Head, Marketing, Yahoo!; Head - Corporate Brand, Tata Consultancy Services and more. Day 1 concluded with the region's first Content Marketing Awards. Unlike most awards, CMS Asia Awards are not based on entries. The advisory board shortlisted notable content marketing efforts and picked the following winners. Content Marketing Brand of the Year 2013 - Oreo for 'Daily Dunks'; Content Marketing Campaign of the Year 2013 - Ford's EcoSport Urban Discoveries; Content Marketing Personality of the Year 2013 - Tara Sharma for 'The Tara Sharma Show'; Content Marketing Innovator of the Year 2013 - Maruti Suzuki for Mere Dad Ki Maruti. "From idea to execution, we did it all in just four months. And we're absolutely thrilled with the response CMS Asia 2014 received. The fact that we had both Outbrain and Taboola, the world's leading content distribution companies as partners is a testament to the relevance of such an event. As envisioned by us at Kontent Café, CMS Asia shall remain a neutral platform for all players in the field of content marketing." Content Marketing Summit Asia 2014 is an initiative of Kontent Café, and supported by ACMA (Asia Content Marketing Association). For more details please contact Kontent Café, C-205, Phase-1, Naraina Industrial Area, New Delhi. Website: www.kontentcafe.com , 91-1145768112 Primary Media Contact : Vijay Simha, email@example.com , 91-9811630304 Secondary Media Contact : RP Singh, firstname.lastname@example.org , 91-9810902095 Contact: PRN
Asia's 1st Content Marketing Summit Sets a New Benchmark With a Great Start
Press spacebar to pause and continue. Press esc to stop.