Gravity Crosses $100 Million Milestone In IMAX® 3D Theatres Worldwide

    Gravity Crosses $100 Million Milestone In IMAX® 3D Theatres Worldwide

Nominated for 10 Academy Awards®, Alfonso Cuaron's Acclaimed Drama Continues
to Attract Moviegoers to the Format that Shines a Spotlight on the
Masterpiece's Cinematic Beauty

PR Newswire

LOS ANGELES, Feb. 7, 2014

LOS ANGELES, Feb. 7, 2014 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX:
IMX) and Warner Bros. Pictures, a division of Time Warner Inc. (NYSE: TWX),
today announced that Gravity™ has passed the $100 million global box office
benchmark in 639 IMAX^® 3D theatres worldwide since its initial release
Thursday, Oct. 3, 2013. As of Feb. 5, 2014, the film had reached $48.6 million
in 330 IMAX 3D theatres domestically and $51.5 million from 309 theatres
internationally. Gravity represents the third IMAX Hollywood film to cross the
$100-million threshold, following Avatar in 2010 and The Dark Knight Rises in
2012.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO)

Gravity continues to pull moviegoers in to IMAX theatres, with a Jan. 31,
2014, re-release into 330 IMAX 3D locations in North America and other
international territories.

Filmmaker Alfonso Cuaron's internationally lauded drama, which stars Sandra
Bullock and George Clooney, has been a hit with audiences and critics alike,
closing in on the $700 million mark at the global box office, while receiving
10 Academy Award^® nominations, including Best Picture. Demand for the film--
which was also nominated for four Golden Globes, with Cuaron winning Best
Director-- has been particularly high in IMAX 3D. Opening Oct. 4, Gravity was
the highest-grossing IMAX release of 2013, both domestically and globally.

"We congratulate our longtime partners at Warner Bros., along with
writer-director-producer Alfonso Cuaron, and producer David Heyman, for
crafting a visually and emotionally stunning film that appeals to IMAX
audiences around the world and has also garnered widespread acclaim," said
Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President,
IMAX Corp. "We continue to be thrilled by the strong, enduring appeal of
Gravity and look forward to even more moviegoers discovering this spectacular
film in IMAX 3D over the coming weeks."

The IMAX release of Gravity has been digitally re-mastered into the image and
sound quality of The IMAX 3D Experience® with proprietary IMAX DMR^® (Digital
Re-mastering) technology. The crystal-clear images coupled with IMAX's
customized theatre geometry and powerful digital audio create a unique
environment that make audiences feel as if they are in the movie.

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you beyond the edge
of your seat to a world you've never imagined. Top filmmakers and studios are
utilizing IMAX theatres to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful theatrical
distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of September 30, 2013, there were 785
IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113
institutions) in 55 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®,
The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX
Corporation. More information about the Company can be found at www.imax.com.
You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

About Gravity:

Academy Award^® winners Sandra Bullock (The Blind Side) and George Clooney
(Syriana) star in Gravity, a heart-pounding drama that pulls you into the
infinite and unforgiving realm of deep space. The film was directed by Oscar^®
nominee Alfonso Cuaron (Children of Men). "Gravity" was written by Alfonso
Cuaron & Jonás Cuaron, and produced by Alfonso Cuaron and David Heyman (the
Harry Potter films). Chris deFaria, Nikki Penny and Stephen Jones served as
executive producers. Warner Bros. Pictures Presents an Esperanto Filmoj/Heyday
Films Production, an Alfonso Cuaron Film, Gravity, distributed worldwide by
Warner Bros. Pictures, a Warner Bros. Entertainment company. This film has
been rated PG-13 for intense perilous sequences, some disturbing images and
brief strong language. gravitymovie.com

This press release contains forward looking statements that are based on IMAX
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements. These
risks and uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Media:                                       Investors:

IMAX Corporation- New York                  IMAX Corporation – New York

Ann Sommerlath                               Teri Loxam

212-821-0155                                 212-821-0110

asommerlath@imax.com                         tloxam@imax.com

                                            

Entertainment Media:                         Business Media:

Principal Communications Group- Los Angeles Sloane & Company – New York

Melissa Zukerman/Paul Pflug                  Whit Clay

323-658-1555                                 212-446-1864

melissa@pcommgroup.com                       wclay@sloanepr.com

paul@pcommgroup.com                          

                                            







SOURCE IMAX Corporation

Website: http://www.imax.com
 
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