Amazing Optics and Stellar Performance are at the Heart of Nikon's Newest COOLPIX Cameras

  Amazing Optics and Stellar Performance are at the Heart of Nikon's Newest
                               COOLPIX Cameras

From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX
S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity

PR Newswire

MELVILLE, N.Y., Feb. 7, 2014

MELVILLE, N.Y., Feb. 7, 2014 /PRNewswire/ --Today, Nikon Inc. announced the
latest additions to its impressive lineup of COOLPIX cameras that offer
incredible optics and great performance. With a myriad of easy-to-use,
creative features, the 60x zoom  COOLPIX P600 and 42x zoom COOLPIX P530
provide super-long zoom lenses and the versatility needed to capture images
and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom
COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality
while fitting comfortably in any pocket.

"Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide
users with incredible zoom capability and low-light performance that helps
produce unrivaled sharpness and detail in their photos and HD videos," said
Masahiro Horie, Director of Marketing and Planning, Nikon Inc. "Users will
enjoy capturing amazing photos and Full HD videos from a distance, along with
the ability to share unforgettable moments with family and friends instantly."

New High Power Zooms Allow Users to Get Closer Than Ever Before
COOLPIX P600: Pushing NIKKOR optics to great lengths, the new COOLPIX P600
boasts an impressive 60x optical zoom from a wide-angle 24mm to an
unbelievable 1440mm (35mm equivalent) range with the capability to reach even
further using 120x Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR)
image stabilization is also incorporated to help reduce the effects of camera
shake, allowing users to capture clear photos from incredible distances. With
built-in Wi-Fi^Ⓡ connectivity^1, users can show off these amazing photos with
family and friends immediately by transferring images to a compatible smart
device and uploading them to their social networks.

In addition to photographing from a distance, the P600 also lets the user
compose the ideal photo or video from any angle with help from a high
resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot
above a crowd at a sold-out concert or get low to capture a baby's first
steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the
COOLPIX P600 is capable of capturing detailed photos and Full HD 1080/60i
video, even in challenging lighting conditions. The P600 also sports advanced
features that appeal to serious photographers including full manual controls
(P, S, A, M), an electronic viewfinder and an improved battery life that
allows up to approximately 330 shots per charge. What's more, the new Moon and
Bird Watching Scene modes make it easier than ever to enjoy the extreme zoom

COOLPIX P530: The new COOLPIX P530 also demonstrates the capabilities of
NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range
(35mm equivalent) and 84x Dynamic Fine Zoom* that gets the user even closer.
This long-zoom offering affords the ability to capture subjects at otherwise
unreachable distances in clear detail thanks to Lens Shift VR image
stabilization, which helps minimize camera shake. At the core of the P530 is a
16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD
1080/60i videos. Whether a user is looking to grow their photography skills or
wanting more control over every shot, the P530 includes full manual controls
(P, S, A, M). To help frame stunning photos and HD videos, the COOLPIX P530
sports a 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder,
while users can also share their creations with friends and family when
connected to the optional WU-1a Wireless Mobile Adapter.

COOLPIX S9700: With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x
Dynamic Fine Zoom* packed into a compact body, the new COOLPIX S9700 is
putting the power of NIKKOR optics into the hands of users who demand high
quality images from a camera small enough to keep up with their active
lifestyle. To help eliminate camera shake when utilizing this impressive zoom
range, the S9700 incorporates Lens Shift VR image stabilization for
share-worthy portraits or action shots. Sharing can happen immediately with
the camera's built-in Wi-Fi^1 capability by transferring images to a
compatible smart device and uploading them to social networks. Further
enhancing the sharing of memories on an exciting trip, the COOLPIX S9700 also
includes built-in GPS technology that lets the user see the exact longitude
and latitude of where an image or video was captured.

A 16-megapixel BSI CMOS sensor contributes to the amazing image quality by
producing breathtaking photos and Full HD 1080/60i videos. The COOLPIX S9700
also implements Hybrid VR image stabilization for stable video recording, even
while handheld. From composing the perfect shot to viewing the photo in crisp
detail, the COOLPIX S9700's  high resolution (921K-dot)  3.0-inch (7.5cm)
bright OLED monitor helps the user do it all accurately.

Powerful Performance in a Compact Camera
COOLPIX P340: With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to
telephoto zoom range plus 10x Dynamic Fine Zoom*, and a super-fast f/1.8
maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340
utilizes the strength of NIKKOR optics to capture super-sharp photos and Full
HD 1080/60i videos with low noise and amazing color. The wide and bright f/1.8
lens gives users the ability to control depth of field and shoot in a wide
variety of lighting conditions. This powerful compact camera also incorporates
a large 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality,
and a host of advanced features including full manual controls (P, S, A, M)
and RAW (NRW) image capture.

Composing and capturing photos, when inspiration strikes, is simple with the
P340's high resolution (921K-dot) 3.0-inch (7.5cm) LCD monitor and sleek,
portable design that fits comfortably in any handbag or shirt pocket. Sharing
that inspirational image can also happen on the fly with the built-in Wi-Fi
connectivity^1 where users can transfer images to a compatible smart device
and upload them to their social networks. Proving that great things can come
in small packages, the new COOLPIX P340 is a sophisticated camera option for
demanding photo enthusiasts who seek more power and versatility in a compact

Price and Availability
The COOLPIX P600 will be available in February 2014 in Black and Red for a
suggested retail price (SRP) of $499.95**, while the COOLPIX P530 will be
available in February 2014 in Black for a SRP of $449.95**. Additionally, the
COOLPIX S9700 will be available in February 2014 in Black and Red for a SRP of
$349.95**. Lastly, the COOLPIX P340 will be available in March 2014 in Black
for a SRP of $379.95**.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of more than 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.

*Dynamic Fine Zoom magnification is calculated fromthe full-wide end of
optical zoom.

^1Cameras having Wi-Fi®capability can only be used with a compatible iPhone®,
iPad®, and/or iPod touch® or smart devices running on the Android™ operating
system. The application can be downloaded free of charge from Google Play™ or
the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device
compatibility and available features at
(Android) or

Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries. APP Store isa service mark
of Apple Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Contact: Matt Kopacz E: or Alex Kruse E:, P:
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