Panasonic to Showcase World's First DSLM Capable of 4K Video Rec

Panasonic to Showcase World's First DSLM Capable of 4K Video Recording at CP+
Osaka, Feb 7, 2014 - (JCN Newswire) -  Panasonic will unveil the world's
first(1) digital single lens mirrorless (DSLM) camera capable of 4K video
recording as part of its exhibit of the latest technology and products related
to digital cameras at CP+ 2014, an expo for camera and photo imaging to be held
at Pacifico Yokohama from February 13 to 16, 2014. 
Under the theme of "LUMIX - A New Stage of the DSLM," Panasonic will
use demonstrations, presentations, displays of example photography and hands-on
test shooting with actual models to showcase Hybrid Photography that realizes a
fusion of the highest quality of still photography and video, and the world of
Street Photography that pursues higher definition, richer texture and greater
CP+2014 event overview 
- Date: February 13 - 16 (Thu - Sun), 2014
- Organizer: Camera & Imaging Products Association (CIPA) 
Content of main exhibits 
- Hybrid Photography - 
-- World's first(1) DSLM camera capable of 4K video recording 
Panasonic's specially developed image sensor and new Venus Engine image
processor have enabled improvements to sensitivity, resolution, tone and color
reproductivity, realizing outstanding photographic quality in pursuit of
texture representation. 
This camera is the first in the industry(*2) to feature DFD (Depth from
Defocus), a unique spatial perception technology that instantaneously detects
distance according to the level of lens blur (defocus property), to improve
auto focus performance in both speed and precision. And as the world's
first(*1) DSLM camera capable of 4K video recording, this camera realizes
highly detailed and realistic imagery, only possible with 4K that offers four
times the resolution of Full HD. 
When combined with a professional interface unit with I/O terminals for SDI
and XLR, it can support diverse requirements in the field of video production. 
This camera will go on sale worldwide this spring as the "LUMIX
-- SDXC and SDHC cards complying with UHS Speed Class 3 which are suitable for
4K video recording 
Panasonic's SDXC and SDHC cards (UHS-I compatible) support the new speed
class standard "UHS Speed Class 3 (U3)" for guaranteeing a constant
minimum write speed of 30 MB/s (240 Mbps) when recording video, and are capable
of recording a diverse range of high definition video including 4K video. 
Both cards will be released worldwide this spring under the "SDUC
- Street Photography - 
High quality prints of photographs of actress Haruka Ayase shot with the
Panasonic LUMIX GM, the world's smallest(*3) DSLM with high definition
capabilities, and street photographs taken using the GX7 high performance DSLM
camera with high resolution 2,760K-dot tilting LVF, will be on display. 
Also on display as a concept exhibit will be the limited edition LUMIX GM
"colette"(*4), created in collaboration with the Parisian select shop
colette, famous amongst fashionistas and artists around the world. 
- Other - 
-- 42.5 mm F1.2 "NOCTICRON" LEICA DG Lens 
Inside the shooting studio set up in the Panasonic booth, visitors can test
shoot using the "LEICA DGNOCTICRON 42.5 mm/ F1.2 ASPH./ POWER O.I.S."
the latest replacement lens for the Micro Four Thirds System, the brightest
interchangeable lens in the LUMIX G Series. 
(1) For digital single lens mirrorless cameras, as of February 7, 2014,
according to Panasonic survey
(2) As industry's first commercialization of DFD (depth from defocus)
technology for cameras, as of February 7, 2014, according to Panasonic survey
(3)  For body size of interchangeable lens type digital camera, as of November
21, 2013, according to Panasonic survey
(4) "colette" limited edition model: Model No. DMC-GM1EF-A,
scheduled to go on sale from late February 2014 (Limited to 50 units) 
About Panasonic 
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at . 
Tokyo Public Relations Office
Panasonic Corporation
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699 
Panasonic News Bureau
Tel: +81-3-3542-6205
Fax: +81-3-3542-9018 
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