The Waterproof, Shockproof And Freezeproof Nikon COOLPIX AW120 Is An Exciting Option For Those Who Want To Take Photos When

The Waterproof, Shockproof And Freezeproof Nikon COOLPIX AW120 Is An Exciting
 Option For Those Who Want To Take Photos When They're In The Action, Instead
                                Of Watching It

Beneath Its Durable Exterior, the COOLPIX AW120 Sports Incredible Image
Quality and Useful Features Fit for Life's Adventures

PR Newswire

MELVILLE, N.Y., Feb. 7, 2014

MELVILLE, N.Y., Feb. 7, 2014 /PRNewswire/ --Today, Nikon Inc. announced the
rugged COOLPIX AW120 for those who demand as much from their camera as they do
from their adventure. Waterproof (up to 59 feet, 18m), shockproof (up to 6.6
feet, 2m) and freezeproof^1 (down to 14°F, -10°C), the AW120 can handle
practically any condition above or below sea level. Equipped with GPS
technology, the COOLPIX AW120  lets the user track their exploration down to
the exact longitude and latitude of where an image was captured. Explorers can
also stay connected when they're "off the grid" with built-in mapping and an
Electronic Compass to help navigate the unknown. Built-in Wi-Fi^Ⓡ
connectivity^2 allows the user to seamlessly transfer images or HD video of
any adventure to compatible smart devices for easy sharing of quality imagery
to their social networks, friends and family.

"The new COOLPIX AW120 is uniquely designed for Nikon's thrill-seeking
consumers who are living life to the fullest, and need a camera to keep up,"
said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. "We've
incorporated useful features and technology while still providing the image
quality that Nikon has become synonymous with, so users can spend less time
navigating their camera and more time navigating their adventure."

The COOLPIX AW120  features a 16-megapixel CMOS sensor that helps preserve
adventurous moments that are worth reliving in stunning photos and Full HD
1080/60i video. Furthermore, a wide angle 5x (24-120mm) optical zoom lens and
10x Dynamic Fine Zoom* with Hybrid Vibration Reduction (VR), a fast f/2.8
maximum aperture and about 6.9 frames per second (fps) continuous shooting
ensure that photos and videos are captured in clear detail, despite the
distance or tumultuous climate the explorer may be in. Knowing that operating
a camera should not stop an excursion, the COOLPIX AW120 sports an intuitive
graphic user interface and Nikon's Action Control function that allows
seamless operation with gloved hands. To help frame stunning photos and HD
videos, the COOLPIX AW120 sports a bright 3.0-inch (7.5cm) high-resolution
OLED monitor as well.

Additionally, the AW120 can be mounted to a new chest harness that allows the
user to securely fasten the camera around their chest, which is helpful when
capturing exciting stills and videos from a unique in-the-action point of
view. The  COOLPIX AW120 can also be fitted with optional silicone jackets
that provide a second layer of protection as well as a stylish new look. The
silicone jackets will be available in several different colors including
Black, Orange, Blue and Khaki.

Price and Availability
The COOLPIX AW120 will be available in March 2014 in Orange, Blue, Black and
Camouflage for a suggested retail price (SRP) of $349.95**.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of more than 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.

*Dynamic Fine Zoom magnification is calculated fromthe full-wide end of
optical zoom.


^2Cameras having Wi-Fi®capability can only be used with a compatible iPhone®,
iPad®, and/or iPod touch® or smart devices running on the Android™ operating
system. The application can be downloaded free of charge from Google Play™ or
the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device
compatibility and available features at
(Android) or

Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries. APP Store is  a service
mark of Apple Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Contact: MWW Group, Matt Kopacz, E:, Alex Kruse, E:; P: 201.507.9500,
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