Panasonic Signs Official Worldwide Olympic Partnership Agreement

  Panasonic Signs Official Worldwide Olympic Partnership Agreement

Business Wire

SOCHI, Russia -- February 6, 2014

Panasonic Corporation(TOKYO:6752) today announced it has signed an agreement
with the International Olympic Committee (IOC) to renew its Official Worldwide
Olympic Partnership agreement for a further eight years through to the 2024
Olympic Games. The signing ceremony in Sochi was attended by IOC President
Thomas Bach and Kazuhiro Tsuga, President of Panasonic Corporation.

Kazuhiro Tsuga, President of Panasonic, and Thomas Bach, President of the IOC
at the Signing Ceremon ...

Kazuhiro Tsuga, President of Panasonic, and Thomas Bach, President of the IOC
at the Signing Ceremony (Photo: Business Wire)

Under the terms of the agreement, Panasonic will provide its cutting-edge
technologies and products to support the PyeongChang 2018 Olympic Winter
Games, the Tokyo 2020 Olympic Games, and the summer and winter Olympic Games
to be held in 2022 and 2024. Panasonic is the first Official Worldwide Partner
to have signed the partnership agreement for the period from 2021 to 2024.

As the sponsor in the Audio-Visual Equipment category, Panasonic provides the
Olympic Games with a wide variety of products, including TVs, audio-visual
equipment for broadcast and professional use, AV storage media, car navigation
and related on-board entertainment systems equipment, and video surveillance

In this product category, Panasonic has acquired global marketing rights and
first negotiation rights for the supply of equipment to the IOC and the
Olympic Organizing Committee. Panasonic will continue to support the operation
of the Olympic Games through its products in this category, services and
technical support.

In addition, in preparation for the Tokyo 2020 Olympic Games, Panasonic has
established the Tokyo Olympic Enterprise Division within the company for the
development of new technologies and services to support the operation of the
Olympic Games, and to maximize the business opportunities related to the
Olympic Games.

Through these activities, the company is aiming to not only expand sales in
Japan, but to strengthen its systems solutions business and expand its
business globally.

“Panasonic has contributed to the Olympic Movement for over 25 years. Today,
we are proud to announce our commitment to support the Olympic Movement for
further eight years through to 2024,” said Kazuhiro Tsuga, at the signing
ceremony. “Through our cutting-edge technologies and products, our staff and
operations services, we will continue to support the Olympic Games, the
greatest sporting event in the world.”

IOC President Thomas Bach welcomed the renewal of the Panasonic’s partnership
and said, “We are thrilled to be able to announce that we will continue to
work with our long term Partner Panasonic. Panasonic was one of the founding
members of our global sponsorship programme, and is the first Partner to
commit to continue their global sponsorship through to 2024. This is a clear
demonstration of Panasonic’s continuing belief in the Olympic values and the
company’s global commitment to the Olympic Movement.”

The Olympic Partner (TOP) Programme has the aim of providing financial and
technical support from businesses by sponsor category for the staging of the
Olympic Games and other activities. The contracts last for four years.
Panasonic has been an official Worldwide Olympic Partner since the first TOP
programme at the Calgary 1988 Olympic Winter Games, and today signed the
agreement to renew its partnership for a further eight years.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better
life and a better world for its customers. For more information about
Panasonic, please visit the company's website at

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Media Contacts:
Tokyo Public Relations Office
Panasonic Corporation
Tel: +81-(0)3-3574-5664 Fax: +81-(0)3-3574-5699
Panasonic News Bureau
Tel: +81-(0)3-3542-6205 Fax: +81-(0)3-3542-9018
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