St. Jude Thanks and Giving® Campaign Raises More Than $97 Million During the
Holiday Season Toward Finding Cures and Saving Children With Cancer
MEMPHIS, Tenn., Feb. 6, 2014
St. Jude corporate partner of the year Kmart raises $21.9 million; 19 partners
raise more than $1 million each
MEMPHIS, Tenn., Feb. 6, 2014 /PRNewswire-USNewswire/ -- The generous donors,
corporate partners and celebrities who supported the 10th annual St. Jude
Thanks and Giving® campaign last holiday season have something to celebrate
this year. Their efforts raised more than $97 million to support St. Jude
Children's Research Hospital and its mission of finding cures and saving
children battling cancer and other deadly diseases.
The annual holiday campaign's results represent a projected increase of more
than 31 percent over the previous year, boosted by fundraising efforts led by
St. Jude corporate partners and celebrities, as well as the implementation of
an integrated multicultural campaign and unprecedented levels of social media
engagement. Since its inception in 2004, the campaign has raised nearly $485
million to help St. Jude continue to lead the way the world understands,
treats and defeats childhood cancer and other deadly diseases.
"Since the beginning of the campaign, we have been blessed to have the
extraordinary support from our wonderful donors, our loving celebrity friends
and our dedicated corporate partners," said Marlo Thomas, national outreach
director for St. Jude Children's Research Hospital. "Their participation in
the St. Jude Thanks and Giving campaign means so much to the children and
their moms and dads. I am truly inspired by our partners' commitment and
passion to do better each year. We could never have achieved this remarkable
success without each and every one of them. And that success allows St. Jude
to focus on what matters most, saving the lives of children around the world."
For the fifth consecutive year, Kmart is the top corporate fundraising partner
in the St. Jude Thanks and Giving campaign. During the 2013 holiday season,
Kmart raised $21.9 million – setting a new record for fundraising by a single
St. Jude partner and nearly tripling the $7.5 million the company raised last
year. Since becoming a partner in 2006, Kmart has raised more than $59.2
million in support of the St. Jude mission.
"We're so proud and thankful of the generosity from the millions of Shop Your
Way members, customers and Kmart associates who contributed to this historic
fundraising achievement," said Edward S. Lampert, Sears Holdings Chairman and
CEO. "Through its research and care, St. Jude helps young patients from the
communities Kmart serves across the country and around the world. This year's
unprecedented results show how much the cause touches the hearts of Kmart
shoppers and associates alike."
More than 60 of America's leading companies and brands, including ANN INC.,
AutoZone, Brooks Brothers, Claire's, CVS/pharmacy, DICK'S Sporting Goods,
Dollar General, Domino's, GNC, Gymboree, HomeGoods, HSN, Kay Jewelers, Kmart,
Marshalls, New York & Company, Target and Williams-Sonoma, Inc., as well as
new partners Best Buy, Christopher & Banks, GameStop, Justice & Brothers,
Stage Stores, Tommy Hilfiger and many others joined together in asking
shoppers to support St. Jude through in-store and e-commerce initiatives,
specialty merchandise and social media engagement.
"The overwhelming support of our corporate partners and their customers has
been critical to the success of our St. Jude Thanks and Giving campaign over
the past decade and we couldn't be more grateful for the impact they are
having on our lifesaving mission," said Richard Shadyac Jr., CEO of ALSAC/St.
Jude Children's Research Hospital. "Our partners are constantly innovating to
find new and more effective ways to reach their customers to raise funds and
awareness for St. Jude. Their support helps ensure that no family ever
receives a bill from St. Jude for treatment, travel, housing and food –
allowing a family to worry solely about their child."
Several corporate partners raised more than $1 million during the 2013 St.
Jude Thanks and Giving campaign, including:
oANN INC. – $4.6 million through Ann Taylor, LOFT, Ann Taylor Factory and
LOFT Outlet stores
oAutoZone – $2.4 million
oBrooks Brothers – $1.9 million
oClaire's – $1.9 million
oCVS/pharmacy – $5.5 million
oDICK's Sporting Goods – $4.6 million through DICK's Sporting Goods and
oDollar General – $1.8 million
oDomino's – $3.9 million
oGameStop – $1 million
oGNC – $3.4 million
oGymboree – $1.7 million
oHSN – $1.3 million
oJustice & Brothers – $1.8 million
oNew York & Company – $2.4 million
oWilliams-Sonoma, Inc. – $3.4 million through Williams-Sonoma, Pottery
Barn, Pottery Barn Kids, PBteen and west elm
In its first year as a campaign partner, Best Buy raised more than $887,000
through its Best Buy and Best Buy Mobile stores in the U.S. and Puerto Rico.
Also helping boost awareness for the campaign was a star-studded roster of
celebrities including Jennifer Aniston, Robin Williams, Michael Strahan, Sofia
Vergara, Shaun White, Luis Fonsi, Brad Paisley, Darius Rucker, Sabrina Soto,
Olivia Holt, Jennette McCurdy and many more who joined Marlo Thomas in
lending their time and talents in support of the campaign. Once again, the St.
Jude Thanks and Giving campaign benefitted from week-long exposure on NBC's
TODAY show, which featured several in-depth stories chronicling the journeys
of St. Jude patients and the discoveries that made them possible.
In addition, various aspects of the campaign saw record-breaking numbers. The
St. Jude Give thanks. Walk., a noncompetitive 5K held on the same day in 75
cities across the country that serves as the official kick-off event for St.
Jude Thanks and Giving, raised $6.4 million this year to propel its grand
total to more than $17 million. On a digital front, St. Jude rallied
partners, celebrity friends and supporters for a social media takeover on Nov.
25 using #ThanksandGiving. The hashtag became the third trending topic in the
U.S. that day with more than 8,500 mentions reaching more than 117 million
Created by Marlo, Terre, and Tony Thomas, the children of St. Jude founder
Danny Thomas, the St. Jude Thanks and Giving campaign utilizes a multi-media
approach to unite celebrities, media and corporate partners during the busy
holiday season in support of the groundbreaking research and lifesaving
treatment that takes place at St. Jude. It costs $1.9 million to operate the
hospital each day, and unlike other hospitals, more than 75 percent of that
funding comes from the public through campaigns like St. Jude Thanks and
To learn more about St. Jude, please visit www.stjude.org.
About St. Jude Children's Research Hospital:
St. Jude Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other deadly diseases.
St. Jude has the world's best survival rates for the most aggressive childhood
cancers, and treatments invented at St. Jude have helped push the overall
childhood cancer survival rate from 20 percent to 80 percent since it opened
more than 50 years ago.St. Jude is working to drive the overall survival rate
for childhood cancer to 90 percent in the next decade. St. Jude freely shares
the breakthroughs we make, and every child saved at St. Jude means doctors and
scientists worldwide can use that knowledge to save thousands more
children.Families never receive a bill from St. Jude for treatment, travel,
housingand food – because all a family should worry about is helping their
Join the St. Jude mission by visiting stjude.org or following St. Jude
SOURCE St. Jude Children's Research Hospital
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