Colgate-Palmolive and Children's Health Fund Partner for Black History Month
to Inspire Americans to Honor Their Past and Treasure Their Health by Sharing
Healthy Smiles to Support Children's Health and Wellness
NEW YORK, Feb. 6, 2014
NEW YORK, Feb. 6, 2014 /PRNewswire/ -- For the second straight year, in honor
of Black History Month, Colgate-Palmolive will partner with Children's Health
Fund to inspire Americans through its Honor Your Past, Treasure Your Health
From now through March 15, consumers will be encouraged to pay homage to their
heritage and celebrate loved ones by sharing photos of children with happy,
healthy smiles. To do this, they must upload a photograph using the hashtag
#StartWithASmile via Twitter and Instagram. Visitors can also support the
campaign through the Children's Health Fund Facebook page at
Facebook.com/ChildrensHealthFund. For every photo shared on Instagram and
Twitter, and for every post "liked" on the Children's Health Fund Facebook
page, Colgate will donate $1.00 to Children's Health Fund.^
"Our commitment to encouraging Americans to live a healthy lifestyle is part
of our mission," said Carla Kelly, General Manager, U.S. Multicultural
Marketing, Colgate-Palmolive. "Our partnership with Children's Health Fund
reiterates our commitment to what we feel is the heart of America, our
children. Connecting and sharing beautiful smiles and healthy families is a
wonderful way to honor and treasure our history."
The donations raised through online participation will directly benefit the
Children's Health Fund mission to provide healthcare to some of the nation's
most disadvantaged children in rural and urban communities. With 50 mobile
medical and dental clinics, the Children's Health Fund national network has
brought healthcare services to 350,000 children to date.
"We are so pleased to once again partner with Colgate during Black History
Month to celebrate healthy children and families through the sharing of
treasured photos," said Karen Redlener, Executive Director of Children's
Health Fund. "At Children's Health Fund, we believe that every child deserves
the chance to be healthy and ready to learn, to grow up strong and happy. We
are very grateful for the generous support from this campaign to help us to
bring health care to more kids in need."
For more information on Colgate's Honor Your Past, Treasure Your Health
campaign, visit www.Colgate.com/Treasure.
 No purchase required. Purchase will not increase donation amount.
Between January 30 and March 15, Colgate-Palmolive Company will donate $1.00
to the Children's Health for every photo shared on Instagram and Twitter, and
for every post Liked on the Children's Health Fund Facebook page, for a
minimum donation of $25,000 and a maximum donation of $40,000.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on oral care, personal care, home care and pet nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world, under such internationally recognized brand names as
Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos,
Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as
Hill's Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's website at
www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®,
Colgate's global oral health education program, please visit
About Children's Health Fund
Founded in 1987 by singer/songwriter Paul Simon and pediatrician/advocate
Irwin Redlener, MD, to bring healthcare to homeless children in New York City,
today Children's Health Fund provides healthcare for children living in
poverty across America. In addition to fixed-site clinics, Children's Health
Fund supports a fleet of 50 mobile clinics, including dental and mental health
vehicles that bring comprehensive healthcare to children in hundreds of
locations across the country. Over the past 26 years, the organization has
provided three million healthcare visits for disadvantaged children, often in
places where doctors, dentists and other healthcare providers are in short
supply. For more information about Children's Health Fund, visit
Contact: UniWorld Group, Teresa Lyles Holmes, 212 219 7239,
Teresa.Holmes@uwgny.com; Colgate-Palmolive Co., Media Relations, 212 310 2670,
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