MINI vrooms at Auto Expo 2014 with John Cooper Works
Greater Noida, Uttar Pradesh, India
MINI India has launched the MINI sub-brand - John Cooper Works, in India at Auto Expo 2014 with an exclusive range of John Cooper Works Accessories, which include special exterior accents, interior features and an aerodynamic package.
Mr. Philipp von Sahr, President, BMW Group India said, “A MINI is always capable of more – both on the race track and on the road. Traditionally the bona fide symbol for the go-kart like experience of driving a MINI, John Cooper Works is a definitive source of top-quality products tailored precisely to the spirit of the MINI, in terms of both technology and design. With the launch of John Cooper Works Accessories in India, MINI enthusiasts can boost their car's sporting character for a customised racing personality.” The MINI John Cooper Works (JCW) embodies pure racing tradition, carefully cultivated over more than five decades. Under the watchful eyes of Mr. John Cooper, the legendary Formula One designer and business partner of Sir Alec Issigonis – the creator of MINI, the classic MINI was developed and matured into a successful racing and rally car. Today, the John Cooper Works majors in options and accessories for MINI drivetrains, suspension, aerodynamics and interiors, as well as vehicle concepts and small-series models allowing MINI enthusiasts to indulge their passion for motor sport.
The John Cooper Works accessories authentically enhance the bold and muscular characteristics of MINI.
All retrofit products from the John Cooper Works Accessories are sold as part of the Original MINI Accessories range. Sale and installation of John Cooper Works Accessories will be carried out at MINI dealerships. When retrofitted, they do not in any way affect the terms of warranty valid for each vehicle.
At the MINI Pavilion at Auto Expo 2014, MINI India has displayed its product range in India: the MINI Cooper S, the MINI Cooper Convertible and the MINI Cooper S Countryman, which can be ordered as CBU (completely built-up) units. MINI India has also displayed the MINI Cooper D Countryman, which is locally produced at BMW Plant Chennai.
The BMW Group introduced MINI as a premium brand in India in January 2012 with the launch of MINI Hatch, MINI Convertible and MINI Countryman.
Since the launch, MINI has continued to grow its presence in India and has established four exclusive outlets: Bird Automotive (New Delhi), Infinity Cars (Mumbai), KUN Exclusive (Hyderabad) and Navnit Motors (Bangalore).
The MINI Countryman is locally manufactured at the BMW Plant Chennai. The MINI and MINI Convertible are imported in India as Completely Built-up Units (CBU).
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Media Contact Details
Abhay Dange , Director, Press and Corporate Affairs , BMW Group India , +91-9910481013 , +91-124-4566600 , Abhay.firstname.lastname@example.org
Priyanka Juyal , Press and Corporate Affairs , BMW Group India , +91-9971553331 , +91-124-4566 608 , Priyanka.Juyal@bmw.in
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-0- Feb/06/2014 06:58 GMT