Parks Associates: Consumer Interest in Demand Response Could Reach 60% if Offered With Clear Financial Incentives

Parks Associates: Consumer Interest in Demand Response Could Reach 60% if 
Offered With Clear Financial Incentives 
Energy Companies to Address Incentive Programs at 2014 Smart Energy
Summit, February 17-19, in Austin 
DALLAS, TX -- (Marketwired) -- 02/06/14 --  Energy research from
Parks Associates finds straightforward financial incentives are the
best options for engaging consumers in energy-related programs. 360
View: Energy & American Broadband Households, featuring a 4Q 2013
survey, found nearly 60% of U.S. broadband households would
participate in a demand-response (DR) program if offered an incentive
of $5 per day for each day the thermostat is adjusted. 
Parks Associates will host the 2014 Smart Energy Summit: Engaging the
Consumer, an executive conference focused on energy management
solutions, February 17-19, 2014, at the Four Seasons Hotel in Austin,
Texas. The event brings together industry leaders and analysts to
examine strategies that capture untapped consumer interest in energy
services. 
"Creating clear, uncomplicated incentives is the best way to drive
adoption of DR programs," said Tom Kerber, director, home controls &
energy research, Parks Associates. "A simple $5 incentive, with no
qualifying statements regarding comfort or control, generated the
best response in our recent survey, while 52% of U.S. broadband
households responded to a discounted rate and 48% responded to TOU
pricing. We are excited to discuss these findings and their
implications with leading energy executives at the 2014 Smart Energy
Summit: Engaging the Consumer." 
The Session Utility Strategies: Innovative Demand Response, 11 a.m.
on February 18, will examine trends in DR programs and highlight
innovative programs in North America. Speakers include: 
Anthony Hawkins, Group Product Manager, Landis+Gyr
 Dave Kaintz,
Manager, Programs and Projects, SCE 
 Blake Lasuzzo, SVP, Supply,
Just Energy
 Speaker TBA, Comverge 
2014 Smart Energy Summit sponsors are Speed Wire, Percepscion,
Alarm.com, Earth Networks - WeatherBug, ecobee, EcoFactor, Lowe's,
Opower, People Power, PlanetEcosystems, Qualcomm, Technicolor,
Z-Wave, AlertMe, Schneider Electric, and Tendril. 
Information about the 2014 Smart Energy Summit is available at
www.ses2014.com. Press passes are available at
http://www.parksassociates.com/ses-presspass. If you'd like to
schedule a meeting with an analyst or speaker, please contact Holly
Sprague at hsprague@gmail.com or 720.987.6614. 
About Smart Energy Summit
 Smart Energy Summit: Engaging the Consumer
examines the expanding market for energy solutions and home controls
and its impact on utilities, service providers, retailers,
manufacturers, and consumers. The fifth-annual Smart Energy Summit
will take place February 17-19, 2014, at the Four Seasons in Austin,
Texas. www.smartenergysummit2014.com 
Holly Sprague 
Parks Associates
720.987.6614
hsprague@gmail.com 
 
 
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