Jackson’s Alternative Investments Education Campaign Reached Thousands of Advisors in 2013, Plans to Expand in 2014

  Jackson’s Alternative Investments Education Campaign Reached Thousands of
  Advisors in 2013, Plans to Expand in 2014

   More than 10,000 advisors attended 374 events across the country in 2013

Business Wire

LANSING, Mich. -- February 6, 2014

Jackson National Life Insurance Company^® (Jackson^®) will expand its
extensive alternative investments educational opportunities for advisors
throughout 2014 with a dedicated focus on helping advisors understand and
implement alternative asset classes into client portfolios. Over the past
year, Jackson has successfully reached more than 10,000 advisors across the
industry through hundreds of seminars, webcasts and training programs, as well
as through robust multimedia marketing materials focused on alternative

With the launch of Elite Access in 2012, a variable annuity investment
platform, Jackson kicked off a national campaign to educate advisors on how
alternative investments can be used in portfolios to help manage volatility.
Clifford Jack, executive vice president and head of retail for Jackson, said
the company plans to expand upon its educational offerings even more this

“Jackson firmly believes alternatives are an important strategy to help manage
volatility and risk in a client’s portfolio,” Jack said. “We also understand
that advisors may not be as familiar with alternative strategies as they are
with traditional asset classes. To bridge that knowledge gap, we created an
extensive educational program that teaches advisors why alternatives can be a
critical part of today’s modern portfolios. The campaign has been so
successful that we’ve expanded it even further to reach a larger base of

In 2013, Jackson organized a wide variety of alternatives education
opportunities, including:

  *More than 100 Elite Access Roadshows designed to educate advisors on
    alternative strategies
  *Alternatives-focused due diligence meetings attended by nearly 1,800
  *National and regional educational seminars focused on how alternatives can
    be implemented into client portfolios
  *Monthly Alternative Investment Conference Calls that provide insight into
    alternative strategies by explaining their effectiveness and impact on a
  *Enhancements to www.myeliteaccess.com, featuring educational pieces on
    alternative investments including videos, market commentary and sales
  *Inaugural Generation Alt Virtual Conference where industry experts
    provided an analysis and overview of alternative investment platforms and
    regulatory updates, attended by more than 450 advisors
  *90 Continuing Education courses including certifications for State
    Insurance; Certified Investment Management Analyst (CIMA); Certified
    Financial Planner (CFP); Chartered Life Underwriter (CLU); and Chartered
    Financial Consultant (ChFC)
  *Regular discussions and industry updates via the Alternative Investment
    Learning Center, Powered by Jackson, an advisor-exclusive LinkedIn
    professional group

“Our goal is to build upon the momentum from the last couple years and
continue to expand our footprint in the alternatives space,” said Bill Burrow,
senior vice president of National Sales Development for Jackson National Life
Distributors LLC. “We saw a great need among advisors for alternatives
education in order to effectively explain alts to their clients. Our education
campaign has two goals: first, we want to ensure advisors understand the value
alternative investments can provide in a portfolio; second, we want to equip
advisors with the tools necessary to engage their clients in a discussion
about alts.”

Advisors who wish to learn more about Jackson and its alternative education
programs, or the support offered by the company’s wholesaling and marketing
teams, can contact Jackson by calling 800-711-JNLD (5653) or visiting
www.jackson.com or www.myeliteaccess.com.

About Jackson

Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed for
tax-efficient accumulation and distribution of retirement income for retail
customers, and fixed income products for institutional investors. Jackson
subsidiaries and affiliates provide specialized asset management and retail
brokerage services. With $173.6 billion in assets*, Jackson prides itself on
product innovation, sound corporate risk management practices and strategic
technology initiatives. Focused on thought leadership and education, the
company develops proprietary research, industry insights and financial
representative training on retirement planning and alternative investment
strategies. Jackson is also dedicated to corporate social responsibility and
supports charities focused on helping children and seniors in the communities
where its employees live and work. For more information, visit

Jackson is the marketing name for Jackson National Life Insurance Company
(Home Office: Lansing, Michigan), Jackson National Life Insurance Company of
New York^® (Home Office: Purchase, New York) and Jackson National Life
Distributors LLC.

*Jackson has $173.6 billion in total IFRS assets and $161.2 billion in IFRS
policy liabilities primarily set aside to pay future policyowner benefits as
of June 30, 2013. International Financial Reporting (IFRS) is a
principles-based set of international accounting standards indicating how
transactions and other events should be reported in financial statements. IFRS
is issued by the International Accounting Standards Board in an effort to
increase global comparability of financial statements and results. IFRS is
used by Jackson’s parent company.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential plc
and its affiliated companies constitute one of the world's leading financial
services groups. It has been in existence for 165 years and has $648.2 billion
in assets under management as of June 30, 2013. Prudential plc is not
affiliated in any manner with Prudential Financial, Inc., a company whose
principal place of business is in the United States of America.

Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the variable annuity and its
underlying investment options. The current contract prospectus and underlying
fund prospectuses, which are contained in the same document, provide this and
other important information. Please contact your representative or the Company
to obtain the prospectuses. Please read the prospectuses carefully before
investing or sending money.

Portfolios that have a greater percentage of alternatives may have greater
risks, especially those including arbitrage, currency, leveraging and
commodities. This additional risk can offset the benefit of diversification.
Diversification does not assure a profit or guarantee against a loss in a
declining market. Although asset allocation among different asset categories
generally limits risk and exposure to any one category, the risk remains that
management may favor an asset category that performs poorly relative to the
other asset categories. Some of those risks include general economic risk,
geopolitical risk, commodity-price volatility, counterparty and settlement
risk, currency risk, derivatives risk, emerging markets risk, foreign
securities risk, high-yield bond exposure, noninvestment-grade bond exposure,
commonly known as junk bonds, index investing risk, industry concentration
risk, leveraging risk, market risk, prepayment risk, liquidity risk, real
estate investment risk, sector risk, short sales risk, temporary defensive
positions and large cash positions.

Please remember that a Jackson annuity is intended to be a long-term,
tax-deferred vehicle for retirement. An annuity's earnings are taxable as
ordinary income when withdrawn and, if taken before age 59 1/2, may be subject
to a 10% additional tax. Variable annuities involve investment risks and may
lose value.

Elite Access Fixed and Variable Annuity (VA650, VA660) is issued by Jackson
National Life Insurance Company (Home Office: Lansing, Michigan) and in New
York (VA650NY, VA660NY) by Jackson National Life Insurance Company of New York
(Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, member FINRA. May not be available in
all states, and state variations may apply. This product has limitations and
restrictions, including withdrawal charges and excess interest adjustments
(interest rate adjustments in New York) where applicable. Jackson issues other
variable annuities with similar features, benefits, limitations and charges.
Discuss them with your representative or contact Jackson for more information.

The following cautionary statement is included to make applicable and take
advantage of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 for any forward-looking statements made by, or on behalf
of, the Company. Forward-looking statements include statements concerning
plans, objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements which are other than statements of
historical facts. However, as with any projection or forecast, forward-looking
statements are inherently susceptible to a number of risks and uncertainties
and actual results and events could differ materially from those currently
being anticipated as reflected in such forward-looking statements. There can
be no assurance that management’s expectations, beliefs or projections will
result or be achieved or accomplished.


Jackson National Life Insurance Company
Melissa Hernandez, Senior Media Relations Specialist
Phone: (303) 224-7572
Email: Melissa.Hernandez@jackson.com
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